Persuasion is the centerpiece of any business activity. Your potential customers must be convinced to buy your company's products or services, your employees and colleagues to go along with a new strategic plan or reorganisation, investors to buy (or not to sell) your stock, and partners to sign the next deal.
3. What is story-telling?
• a nourishment for our hungry souls;
• the vision of the script writer and director that the
audience sees and interprets;
• a narrative, either true or fictitious, designed to interest,
amuse, or instruct the hearer or reader;
• A creative behaviour-driven development approach using
a basic unit of functionality, and therefore of delivery;
4. The Acceptance Criteria
• What is the essence of a good approach?
• What is the way, or are the ways, through which
storytelling can help your audience become more ̏open
and aware̋?