Truth, Trust and Technology: strategic communications in an age of misinformation
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1. The document discusses strategic communication challenges facing NATO in the modern "misinformation age". 2. It notes problems like lack of political and public support, effects of propaganda undermining values and purpose, and the abundance of information hindering deliberation. 3. The rise of personalised news media through social networks and algorithms, and a "global networked news war" polarizing public discourse are exacerbating problems of rampant relativism and the spread of misinformation.
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Truth, Trust and Technology: strategic communications in an age of misinformation
- 1. Truth, Trust and Technology: strategic communication in the misinformation age Prof Charlie Beckett LSE NATO College, Rome 2018
- 2. Goals of strategic communication for NATO •Understanding •Influence •Change •‘Environmental’ • external, internal, data, policy, role • public, authorities, experts, media • perception, elections, funding, military, security, diplomatic • Evidence, accountability, record, objectivity
- 3. NATO strat comms problems •Lack of political and public support •Specific propaganda effects •General undermining of support for values and purpose •Information abundance and diversity •‘Post-truth’ relativism that hinders information deliberation
- 4. What did you need to know today?
- 5. Is my flight home delayed?
- 6. What’s the latest on #Brexit?
- 7. What is the latest Hammers ‘news’?
- 8. Mixed news media – but all networked • Traditional ‘legacy’media • Social news media • Social networks/platforms
- 10. News becomes personal • Social sharing • Email newsletters • Topic selection ‘My FT’ • Facebook algorithms • Personalised search • News aggregators • Facebook/Twitter feeds • Artificial intelligence • News bots • Gamification
- 11. Global networked news war
- 16. Not just Facebook and not just elections
- 17. Bot wars: polarising, fomenting
- 18. It’s not just social media
- 19. Post-Truth? 1. Over abundance of information creates confusion 2. Fact-checking is limited 3. Algorithms struggle to filter, platforms incentivise for attention not accuracy
- 23. Trust 1. Deference is gone, welcome scepticism? 2. Transparency is vital, but just the start 3. Filter bubble or community? 4. Real problem is curation, connection, personalisation
- 24. Trust signalling
- 25. Fake news is good news for reality-based news media
- 26. Opportunities for information innovation
- 29. What do you do about a problem like Facebook? 1. Regulate? 2. Break them up? 3. Algorithmic accountability: what principles for the platforms? 4. Platform/publisher relations: putting public first
- 30. Getting worse before it gets better? 1. Governments, corporations, lobby groups now investing in information manipulation 2. New channels, platforms and networks will provide fresh distribution outlets for misinformation 3. Failure to address systematic problem means we treat symptoms not structural challenges: remember the banking crisis?
- 31. It is networked
- 32. What should public organisations and journalists do? • Transparency is the online currency of trust • Interactivity is key to engagement • Be on all the platforms, all the time • Be strategic about who you want to influence (niche, mass, switchers, nodes) • Be strategic about why you want to influence (behaviour change, opinion forming, media space)
- 33. What should societies do? • Regulate? • Build public service media capacity • Increase media literacy • Open data • More research
- 34. Truth, Trust and Technology: a new agenda for the crisis in public information @Charlie Beckett c.h.beckett@lse.ac.uk
Notas del editor
- Apologies for change in lecture. We are going to look at the LSE T3 Commission. You may even want to get involved in our work next term. It will help us address some of the issues that we have dealt with this term. We will also have a look at some future news trends.
- Apologies for change in lecture. We are going to look at the LSE T3 Commission. You may even want to get involved in our work next term. It will help us address some of the issues that we have dealt with this term. We will also have a look at some future news trends.