SlideShare una empresa de Scribd logo
1 de 8
Structures and Styles
of TV Adverts
Charlie Grover
The different styles and
structures
O Narrative
O Linear
O Non Linear
O Flashbacks
O Realist
O Anti-realist
O Animation
O Comedy
O Series
O Talking heads
O Documentary
O Abstract
Animation advertising
Animation advertising
O An animated advert gives producers a bigger area
to work with. There is only so much that can be
done using a camera and real life actors, where as
animated creatures or people can be pushed to the
limits and any idea can be made possible.
O The Twinings advert captures emotions and a story
in an animation. The little advert tells a story of a
young girl in treacherous conditions trying to find
her way back to sure. With a really nice backing
soundtrack to it, the advert really makes the
audience emotional and because the style is
narrative, it has viewers hanging on to find out
what is going to happen.
Anti Realistic
Anti realist structure
O To put it simply, anti realist adverts are the adverts
you see daily that have no real relevance to the
product it is selling, but you cant help but watch
because they’re so random and eye catching.
O The Barclaycard roller-coaster advert is one of my
favourite adverts ever. I love watching it because it
makes me want to be apart of the advert and I
want to live the life the man does, in it. The advert
is about a man who travels through the city on a
roller-coaster, and lives his whole life according to
the ride. This would be a great and fun way to live,
which is why I find it so interesting.
Structures and styles of tv adverts

Más contenido relacionado

La actualidad más candente (20)

Unit 30 task 1
Unit 30 task 1   Unit 30 task 1
Unit 30 task 1
 
Case study direct line
Case study direct lineCase study direct line
Case study direct line
 
Direct line case study
Direct line case studyDirect line case study
Direct line case study
 
To be done different styles of advertising
To be done different styles of advertising To be done different styles of advertising
To be done different styles of advertising
 
Evaluation Presentation[1]
Evaluation Presentation[1]Evaluation Presentation[1]
Evaluation Presentation[1]
 
Unusual print ads
Unusual print adsUnusual print ads
Unusual print ads
 
Categories of tv commercials
Categories of tv commercials Categories of tv commercials
Categories of tv commercials
 
TV Ads - Form and Style
TV Ads - Form and StyleTV Ads - Form and Style
TV Ads - Form and Style
 
Forms of television advertising
Forms of television advertisingForms of television advertising
Forms of television advertising
 
Media Evaluation
Media EvaluationMedia Evaluation
Media Evaluation
 
Ad campaign p2
Ad campaign p2Ad campaign p2
Ad campaign p2
 
Redbull
RedbullRedbull
Redbull
 
Ad campaign p2 p3
Ad campaign p2 p3Ad campaign p2 p3
Ad campaign p2 p3
 
task one
task onetask one
task one
 
A2 evaluation.presentation 1.
A2 evaluation.presentation 1.A2 evaluation.presentation 1.
A2 evaluation.presentation 1.
 
Different forms of television advertising 1
Different forms of television advertising 1Different forms of television advertising 1
Different forms of television advertising 1
 
Audience response – sponsorship
Audience response – sponsorshipAudience response – sponsorship
Audience response – sponsorship
 
Different Form of TV advertisements
Different Form of TV advertisementsDifferent Form of TV advertisements
Different Form of TV advertisements
 
existing campaign
existing campaignexisting campaign
existing campaign
 
Marketing campaign
Marketing campaignMarketing campaign
Marketing campaign
 

Destacado

Advertisement structure
Advertisement structureAdvertisement structure
Advertisement structure
Agni Bharath
 
Different Forms of TV Advertising
Different Forms of TV AdvertisingDifferent Forms of TV Advertising
Different Forms of TV Advertising
Lucasjwarren
 
Drugs and magic remedies act
Drugs and magic remedies actDrugs and magic remedies act
Drugs and magic remedies act
Amit Satpute
 
Brand building ppt
Brand building pptBrand building ppt
Brand building ppt
swatifariya
 

Destacado (20)

Advertisement structure
Advertisement structureAdvertisement structure
Advertisement structure
 
Advertising Parodies
Advertising ParodiesAdvertising Parodies
Advertising Parodies
 
Elements of Advertisements
Elements of AdvertisementsElements of Advertisements
Elements of Advertisements
 
Elements of good advertisement
Elements of good advertisementElements of good advertisement
Elements of good advertisement
 
Different Forms of TV Advertising
Different Forms of TV AdvertisingDifferent Forms of TV Advertising
Different Forms of TV Advertising
 
Advertising layout (2)
Advertising layout (2)Advertising layout (2)
Advertising layout (2)
 
Adverts Presentation
Adverts PresentationAdverts Presentation
Adverts Presentation
 
Parodyand satire[1]
Parodyand satire[1]Parodyand satire[1]
Parodyand satire[1]
 
Music in advertising
Music in advertisingMusic in advertising
Music in advertising
 
Comparative Advertising
Comparative AdvertisingComparative Advertising
Comparative Advertising
 
Drugs and magic remedies act
Drugs and magic remedies actDrugs and magic remedies act
Drugs and magic remedies act
 
Elements Of Tv Commercials
Elements Of Tv CommercialsElements Of Tv Commercials
Elements Of Tv Commercials
 
Surrogate advertisement
Surrogate advertisementSurrogate advertisement
Surrogate advertisement
 
Television as an advertising media
Television as an advertising mediaTelevision as an advertising media
Television as an advertising media
 
Elements of a print ad
Elements of a print adElements of a print ad
Elements of a print ad
 
What Is Montage Editing
What Is Montage EditingWhat Is Montage Editing
What Is Montage Editing
 
Brand building ppt
Brand building pptBrand building ppt
Brand building ppt
 
The Elements Of Radio
The Elements Of RadioThe Elements Of Radio
The Elements Of Radio
 
Fundamentals of brand building
Fundamentals of brand building Fundamentals of brand building
Fundamentals of brand building
 
Ethos logos pathos ppt
Ethos logos pathos pptEthos logos pathos ppt
Ethos logos pathos ppt
 

Similar a Structures and styles of tv adverts

Our Marketing Campaign
Our Marketing CampaignOur Marketing Campaign
Our Marketing Campaign
soxzy
 
Why do trailers exist
Why do trailers existWhy do trailers exist
Why do trailers exist
LiamGellett
 
PR6 - The Hollywood Blockbuster
PR6 - The Hollywood Blockbuster PR6 - The Hollywood Blockbuster
PR6 - The Hollywood Blockbuster
ryansharman
 

Similar a Structures and styles of tv adverts (20)

LO1 - Structures and Techniques of Television Advertisements Presentation (Po...
LO1 - Structures and Techniques of Television Advertisements Presentation (Po...LO1 - Structures and Techniques of Television Advertisements Presentation (Po...
LO1 - Structures and Techniques of Television Advertisements Presentation (Po...
 
Adverts
AdvertsAdverts
Adverts
 
Different form of tv advertisements
Different form of tv advertisementsDifferent form of tv advertisements
Different form of tv advertisements
 
Jake o brien zombieland purposes
Jake o brien zombieland purposesJake o brien zombieland purposes
Jake o brien zombieland purposes
 
Analysis of competitor research
Analysis of competitor researchAnalysis of competitor research
Analysis of competitor research
 
Evaluation 1
Evaluation 1Evaluation 1
Evaluation 1
 
Tv ads
Tv adsTv ads
Tv ads
 
Structure and Techniques of Television Advert
Structure and Techniques of Television Advert  Structure and Techniques of Television Advert
Structure and Techniques of Television Advert
 
Television advertising techniques
Television advertising techniquesTelevision advertising techniques
Television advertising techniques
 
Blockbusters PR6
Blockbusters PR6 Blockbusters PR6
Blockbusters PR6
 
PR6: The Hollywood Blockbuster
PR6: The Hollywood Blockbuster PR6: The Hollywood Blockbuster
PR6: The Hollywood Blockbuster
 
Our Marketing Campaign
Our Marketing CampaignOur Marketing Campaign
Our Marketing Campaign
 
Reality Tv Shows
Reality Tv ShowsReality Tv Shows
Reality Tv Shows
 
Why do trailers exist
Why do trailers existWhy do trailers exist
Why do trailers exist
 
PR6 - The Hollywood Blockbuster
PR6 - The Hollywood Blockbuster PR6 - The Hollywood Blockbuster
PR6 - The Hollywood Blockbuster
 
Pecha Kucha @ Vision Bristol 2011
Pecha Kucha @ Vision Bristol 2011Pecha Kucha @ Vision Bristol 2011
Pecha Kucha @ Vision Bristol 2011
 
Research into media institutions
Research into media institutions Research into media institutions
Research into media institutions
 
Lorenzo von Matterhorn and the three Levels of Transmedia Storytelling
Lorenzo von Matterhorn and the three Levels of Transmedia StorytellingLorenzo von Matterhorn and the three Levels of Transmedia Storytelling
Lorenzo von Matterhorn and the three Levels of Transmedia Storytelling
 
Textual analysis
Textual analysisTextual analysis
Textual analysis
 
Evaluation question three
Evaluation question threeEvaluation question three
Evaluation question three
 

Más de charliee_grover (20)

Tim burton auteur theory
Tim burton auteur theoryTim burton auteur theory
Tim burton auteur theory
 
Auteur theory
Auteur theoryAuteur theory
Auteur theory
 
Media colour scheme
Media colour schemeMedia colour scheme
Media colour scheme
 
Docb productions production schedhule
Docb productions production schedhuleDocb productions production schedhule
Docb productions production schedhule
 
Web drama pitch
Web drama pitchWeb drama pitch
Web drama pitch
 
Moodboard
MoodboardMoodboard
Moodboard
 
Budget
BudgetBudget
Budget
 
Production schedule
Production scheduleProduction schedule
Production schedule
 
Healthandsafety
HealthandsafetyHealthandsafety
Healthandsafety
 
Web drama mise en-scene
Web drama mise en-sceneWeb drama mise en-scene
Web drama mise en-scene
 
Editing task 1 miss paul aj
Editing task 1 miss paul ajEditing task 1 miss paul aj
Editing task 1 miss paul aj
 
Web drama case study
Web drama case studyWeb drama case study
Web drama case study
 
Asa and cap codes
Asa and cap codesAsa and cap codes
Asa and cap codes
 
Asa and cap codes
Asa and cap codesAsa and cap codes
Asa and cap codes
 
Chosen locations
Chosen locationsChosen locations
Chosen locations
 
Risk assesment
Risk assesmentRisk assesment
Risk assesment
 
Health and safety
Health and safetyHealth and safety
Health and safety
 
Character casting
Character castingCharacter casting
Character casting
 
Typography
TypographyTypography
Typography
 
Jobrolesdocb
JobrolesdocbJobrolesdocb
Jobrolesdocb
 

Último

Último (20)

Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
REMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptxREMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptx
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptxHMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
Interdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxInterdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptx
 
Plant propagation: Sexual and Asexual propapagation.pptx
Plant propagation: Sexual and Asexual propapagation.pptxPlant propagation: Sexual and Asexual propapagation.pptx
Plant propagation: Sexual and Asexual propapagation.pptx
 
Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxWellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptx
 
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 
How to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxHow to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptx
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 

Structures and styles of tv adverts

  • 1. Structures and Styles of TV Adverts Charlie Grover
  • 2. The different styles and structures O Narrative O Linear O Non Linear O Flashbacks O Realist O Anti-realist O Animation O Comedy O Series O Talking heads O Documentary O Abstract
  • 4. Animation advertising O An animated advert gives producers a bigger area to work with. There is only so much that can be done using a camera and real life actors, where as animated creatures or people can be pushed to the limits and any idea can be made possible. O The Twinings advert captures emotions and a story in an animation. The little advert tells a story of a young girl in treacherous conditions trying to find her way back to sure. With a really nice backing soundtrack to it, the advert really makes the audience emotional and because the style is narrative, it has viewers hanging on to find out what is going to happen.
  • 5.
  • 7. Anti realist structure O To put it simply, anti realist adverts are the adverts you see daily that have no real relevance to the product it is selling, but you cant help but watch because they’re so random and eye catching. O The Barclaycard roller-coaster advert is one of my favourite adverts ever. I love watching it because it makes me want to be apart of the advert and I want to live the life the man does, in it. The advert is about a man who travels through the city on a roller-coaster, and lives his whole life according to the ride. This would be a great and fun way to live, which is why I find it so interesting.