Pinterest has become the top source of referral traffic for websites, just under facebook. See how Pinterest can bring web traffic to your business website. This presentation was originally given in Scottsdale AZ at the Eureka Loft.

1. Pinterest for Business
How-To Use Pinterest to Drive Traffic

2. Why are you here?

3. Social Media (Pinterest) isn’t going
anywhere
● Pinterest is the fastest growing website
EVER!
● Pinterest drives more traffic than Twitter
● 80% of all pins are re-pinned opposed to
1.4% of tweets that are retweeted
● Pinterest has a long lifespan - 50% of visits
happen 3.5 months after a pin is pinned

4. Pinterest brings $
● Average order amount of a Pinterest
shopper $153 vs Facebook shopper $85
● A pin generates $.78 in sales
● 47% of Pinterest purchases are “happen
upon”
Advanced Tip: Pinterest shoppers prefer price
tags

5. Pinterest User = Homeowner?
● 80% of Pinterest users are female
● The majority of the Pinterest user’s average
income is $75,000+ - real estate consumer?
● More Pinterest users live in the suburbs than
the inner city

6. Benefits of Pinterest for Your
Business
1. Drive traffic to your site immediately
2. Traffic brings google ranking - organic
search results will be bolstered over time
3. Grow your sphere FAST - more eyes = more
purchases

7. About me
Real Estate Broker from Scottsdale, AZ.
Worked Short Sales hard for 5 years.
Authored “I Love Short Sales”
Tested, tested & tested some more.
I love Pinterest! Driven more web traffic than
blogging & direct mail ever did.

8. Charlie’s Top Keywords for Pinterest
Boards (real estate)
www.pinnablerealestate.com

9. The Challenge - Web Traffic
Are you avoiding social media / internet
marketing? (Pinterest)
1. Do you think Pinterest is a waste of time?
2. Do you think Pinterest is a fad?
3. Do you think Pinterest is hard?

10. Web Traffic = More Sales
What other options do you have for traffic
generation?

11. My Top Pin - Over 10,500 pins...
How does that happen?
I will show you the SYSTEM I’ve used to
succeed on Pinterest.
= Web Traffic

12. Today: Steps Necessary
Overview
1. What are you going to Pin
2. Pinning
3. Your Site
4. Common Mistakes
The goal = LEADS = SALES

13. Best FREE Lead Generator
(PINTEREST Marketing)
Your mindset: Social Media is hard - too much
work, too much time. FLIP IT!
I’m connecting & engaging
● I see Pinterest as a way to connect with my
potential clients.

14. Pinterest Basics
Let’s go to Pinterest!

16. What are you going to Pin?
● What’s your thing?
● What’s working in your current pinterest
boards?
why is it so great?

17. Pinning: What you NEED to know…
Basics
1. Image
2. Source: from a website
3. Call to action?
Advanced Tip: Your fave pins won’t be the top pins

20. Edit a Pin
Let’s edit a pin!

22. What to do
● Start Pinning
● 4-5 pins each day in each category
● Use Keywords
● spread out your pins
● Be engaging

24. Boards

26. Your Site - Where are you sending
traffic
Options:
● Self Hosted Blog
● Other Blog
● Google+ Page
● FB profile
● Other mini-blogs

27. Your Site - Things to Consider
1. What do you want your potential client /
customer to see when they click your pin?
2. Do you want to own where you are sending
potential clients?
3. What is the next step when they get there?

28. Top Pinterest Mistakes
Pinning:
● Your product / service only
● Your photo, your logo, without other info
● Business Only
● Corporate Vibe
Advanced Tip: 80% not business

29. Q & A
www.pinnablerealestate.com