2. During the production of my teaser poster, I went through quite a lot of
various designs until I found one that looked right.
This of course meant deviating from my original designs during my
planning, which was interesting because it proves that your original ideas
will not always work out
3. Original Design!
After using Light Room I took to photoshop, I used
Dafont.com to place my chosen font into the
poster. I then simply used the paint tool to
blacken the font.
I then used the same font to add the
skyline to the poster, following the
conventions of posters and my design.
Then deciding that I felt the skyline didn’t look
right with the rest of the poster, I decided to
remove it and look for a new font! I also used a
default font from Photoshop for the tagline
‘don’t say her name’
4. After taking a good look at the product I was making, I decided the design just wasn’t working and I would
have to once again find a better font for the poster, for both the skyline and ‘COMING SOON’. I felt the
current font was too childish for the more serious look I was going for.
The first thing I did was pick a new font for the
coming soon part of the poster, the final font I
chose is called ‘Windsor Hand’ by Skyhaven Fonts.
Then, to make it stand out more I gave the font an
outer shadow. For the skyline, I simply used a font
provided by photoshop called Myriad Pro Regular,
and coloured the letters in using the paint too. I
decided to make the red on ‘Paranormal Activity’
darker, to put more emphasize on it because It is a
popular film. I gave the skyline a red outer-glow
and dark outer shadow to again make it stand out
more.
I have included logo’s from both Warner Bros. and
Dolby Digital to give the poster a better sense of
authenticity.
I felt it was crucial to still include the tagline of
‘don’t say her name’ as it presents continuity
between my promotional package, making it more
professional and authentic.
5. After collecting some more audience response for my then final piece, I was advised
that the skyline font still wasn’t quite working, one response claimed:
“Too cartoony”
I found this to be a very interesting comment as through my research and planning I
found out just how crucial the right font it, especially for the horror genre. A
cartoon looking font is definitely not something I wanted on my teaser poster, I
needed it to look the part.
So I set out again to change the way that font looked, and what I ended up with was
the same actual font, but I just removed all the colouring from the letters, and left
the outer-glow and shadowing, which created a really good, creepy effect that I felt
matched the rest of the poster.
Then after showing it to various other people within my target audience, I found
that they too agreed that it was a vast improvement, and really made the poster
look complete at last!
6. I felt it would be a good idea to
test and see how authentic my
poster would look being advertised
in a real life situation. So I simply
photoshoped my poster onto this
bus shelter advertising space to
make it look like it is really
hanging there.
Seeing my poster in this kind of
setting really me feel like I have
achieved the authenticity I was
aiming for when creating it, I feel
that it looks professional and just
like a really horror movie poster
being advertised!
7.
8. I began the actual process of transforming
my photo on an actual film magazine
cover! I copy and pasted my chosen font
from Dafont.com, and used the paint tool
to play around with different colours until
i settled on the ones i like. I used the
same font from Dafont.com for my sub-
heading, and went with the vibrant red
colour that i planned to use, knowing how
conventional it is. As you can see i plan to
stick to an obvious house style as i
planned, as it makes the piece look
professional and well made. For the
smaller sub-headings and skyline i simply
used one of the fonts provided on
photoshop, using the Text tool.
9. As you can see my magazine cover has changed quite
dramatically, after getting some feedback, and taking
a good look at my first changes to the magazine cover,
i realised the way i was going with the design made
the page look for too crowded, the sub-heading in my
opinion was in a bad position as it seemed to really
take focus away from her face. I also decided to move
the 'Film independent' part of the magazine it too took
too much attention away from her face and clashed
with the other fonts. From my feedback it was
suggested i tried to brighten the page up a bit, so i
went for the yellow colour for some of the sell lines,
which i think actually works really well with the other
colours and creates a good balance. I also made the
decision to change what i planned to write in the
skyline, i felt the change i made gives the cover a
more alternative feel, like in magazines such as Total
FILM. I changes the F and I letters in the main heading
from white to grey, as i felt the white stood out too
much and made the cover look too sharp. I do still like
the idea of those letters being a different colour as i
feel it is different and edgy, and helps the heading
stand out against the rather dark background, without
drawing too much attention away from anything else!
The tagline taken from the teaser poster, i feel is
really conventional for a film magazine as its creating
a great amount of continuity between the promotional
package, which i have stated before in my planning.
10. I then made another change to my poster, I personally felt
that the masthead shouldn’t really be in the middle of the
page, but rather in the more conventional area of the left
hand side. I felt when the masthead in the middle it kind of
took attention away from the rest of the page, so I simply
tried moving it across and was much happier with how it is
now.
The last stage of producing my magazine poster was
trying to make some of the fonts stand out more against the
background, and making them pop off the page more. I
simply embossed a lot of the masthead and also the main
headings, creating continuity between the main text on the
page, whilst leaving the information text as it was.
I also added a plug to the page, reading ‘Blow out horror
special’. I felt this was a good idea as it highlights the horror
theme and is conventional to magazine covers.
The last thing I did was simply add an issue number, date and
price to the magazine as I felt touches like this add to the
authenticity of the magazine.
