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Creating a Legal Current Awareness Service
                - Using RSS
                 Charlotte Gill




  16 July 2009                               1
Outline

   •    Email vs RSS
   •    Getting started on RSS
   •    Packaging RSS as a service
   •    Testing
   •    Marketing
   •    Implementation
   •    Final notes
   •    Q &A

   16 July 2009       © Charlotte Gill   2
Email Alerts




                  You Have Mail!


   16 July 2009       © Charlotte Gill   3
Problems with e-mail alerts


  • Clogs up inbox
  • No privacy
  • Impossible to
    unsubscribe
  • Irrelevant/duplicated
    information
  • Time consuming



   16 July 2009        © Charlotte Gill   4
Problems with e-mail as a
current awareness tool


   •    Pleasing everyone
   •    Time intensive
   •    Labour intensive
   •    Cost intensive
   •    Ignored emails

   => high investment and low return

   16 July 2009        © Charlotte Gill   5
What do we want in a CA Service?

  From Client Perspective:             From Library’s perspective:
  •      Timely                        •     Same as the client
  •      Customised                    •     Sustainable
  •      Doesn’t clog inbox            •     Free
  •      Free                          •     Ability to repackage
  •      Easy to use                         content
  •      Accessible




      16 July 2009            © Charlotte Gill                       6
Solution: RSS

                  Really Simple Syndication (RSS)




   16 July 2009             © Charlotte Gill        7
What is RSS?




                 http://www.thinkartificial.org/web/how-to-make-the-most-of-rss-feeds-redux/


  16 July 2009                                    © Charlotte Gill                             8
Key Benefits of RSS

   • Easy to use – Set it up in three steps.
   • More content – Receive the table of contents for the
     latest journals, updates on new books published,
     updates from your favourite blogs, news, recent
     judgments & legislation, database tips, podcasts,etc
   • Customised – Choose content you are interested in.
   • Currency – Updated daily
   • Flexible – Choose what you want to read and when
     you want to read it.
   • Save your inbox - Won’t clog up your email inbox!



   16 July 2009           © Charlotte Gill                  9
How do I use RSS?

  Need an RSS Reader:
  • Web- based
         – Google Reader
  • Desktop –based
         –       FeedReader
         –       Newz Crawler
         –       Outlook 2007
         –       Internet Explorer 7
  • Mobile device based

  16 July 2009                         © Charlotte Gill   10
Demo Google Reader




16 July 2009         © Charlotte Gill   11
Getting Started on RSS




    http://lawlibrarians.pbworks.com/RSS




   16 July 2009    © Charlotte Gill        12
16 July 2009   © Charlotte Gill   13
16 July 2009   © Charlotte Gill   14
Packaged RSS as a service to Law Faculty

      •Collated list of relevant RSS feeds
      •Made them easily accessible




              http://smulawlib.pbworks.com/Current-Awareness-Service
   16 July 2009                       © Charlotte Gill                 15
Launch


  • Announced new service

  • Invitation to demo (30 mins)
         – Asked clients to fill in user needs form
           (research/practice areas, jurisdictions, journals,
           websites, blogs, etc)
         – Collected feedback on service

  • Followed up with individual consultation
    sessions to set up RSS feeds.

  16 July 2009                 © Charlotte Gill                 16
Used feedback to improve service


   • Created core set of RSS feeds for quick
     set up.
   • Identified more resources
   • Researched other modes of reading RSS
     feeds. (e.g. Outlook)
   • Found ways to avoid additional login ID &
     PW requirements.


   16 July 2009      © Charlotte Gill        17
Testing

   • Tested different RSS readers
          – Web based -Google Reader
          – Desktop based–Outlook

   • Tested using different browsers
          – IE 7
          – Firefox




   16 July 2009          © Charlotte Gill   18
RSS in Outlook




   16 July 2009   © Charlotte Gill   19
RSS in Outlook




   16 July 2009   © Charlotte Gill   20
Marketing


   •    Email
   •    Demo sessions
   •    Online instructions (Wiki page)
   •    One-to-one consultations
   •    Door-to-door
   •    Word of mouth


   16 July 2009         © Charlotte Gill   21
Implementation - Summary


  2. Gather client information needs
         –       Form/ Interviews
         –       Practice areas
         –       Research areas
         –       Teaching areas
         –       Working style




  16 July 2009                 © Charlotte Gill   22
Implementation - Summary


  2. Identify different delivery options
         –       web reader
         –       desktop application
         –       email
         –       browser




  16 July 2009                 © Charlotte Gill   23
Implementation - Summary


         1.      Create list of RSS feeds
         2.      Identify core set of feeds for importing
         3.      Launch the service to a small group first
         4.      Review feedback
         5.      Refine service and launch to other clients




  16 July 2009                 © Charlotte Gill               24
Implementation - Summary


  2.        Marketing
  3.        Demo
  4.        One-to-one consultations
  5.        Update clients on new RSS feeds in
            their subject area




  16 July 2009            © Charlotte Gill       25
Where is the value add?

   Customisation
   • Identification, location and organisation of
     the relevant RSS feeds
   • Identification of the best delivery tool for
     clients
   • Making it simple and easy
   • Providing assistance setting up



   16 July 2009       © Charlotte Gill          26
Final notes


   • Start using it yourself
   • Speak to your clients and gather
     information
   • Work with your IT dept
   • Test the service on willing partners
   • Repackage and customise


   16 July 2009       © Charlotte Gill      27
Next Steps…

  Deliver your content via RSS using blogs or wikis


  E.g.
  -New RSS feeds
  -New Arrivals
  -Search tips
  -New information resources
  -Events




  16 July 2009                 © Charlotte Gill       28
Create portals




   16 July 2009   © Charlotte Gill   29
igoogle




   16 July 2009   © Charlotte Gill   30
Q&A




16 July 2009   © Charlotte Gill   31

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Creating a Legal Current Awareness Service Using RSS

  • 1. Creating a Legal Current Awareness Service - Using RSS Charlotte Gill 16 July 2009 1
  • 2. Outline • Email vs RSS • Getting started on RSS • Packaging RSS as a service • Testing • Marketing • Implementation • Final notes • Q &A 16 July 2009 © Charlotte Gill 2
  • 3. Email Alerts You Have Mail! 16 July 2009 © Charlotte Gill 3
  • 4. Problems with e-mail alerts • Clogs up inbox • No privacy • Impossible to unsubscribe • Irrelevant/duplicated information • Time consuming 16 July 2009 © Charlotte Gill 4
  • 5. Problems with e-mail as a current awareness tool • Pleasing everyone • Time intensive • Labour intensive • Cost intensive • Ignored emails => high investment and low return 16 July 2009 © Charlotte Gill 5
  • 6. What do we want in a CA Service? From Client Perspective: From Library’s perspective: • Timely • Same as the client • Customised • Sustainable • Doesn’t clog inbox • Free • Free • Ability to repackage • Easy to use content • Accessible 16 July 2009 © Charlotte Gill 6
  • 7. Solution: RSS Really Simple Syndication (RSS) 16 July 2009 © Charlotte Gill 7
  • 8. What is RSS? http://www.thinkartificial.org/web/how-to-make-the-most-of-rss-feeds-redux/ 16 July 2009 © Charlotte Gill 8
  • 9. Key Benefits of RSS • Easy to use – Set it up in three steps. • More content – Receive the table of contents for the latest journals, updates on new books published, updates from your favourite blogs, news, recent judgments & legislation, database tips, podcasts,etc • Customised – Choose content you are interested in. • Currency – Updated daily • Flexible – Choose what you want to read and when you want to read it. • Save your inbox - Won’t clog up your email inbox! 16 July 2009 © Charlotte Gill 9
  • 10. How do I use RSS? Need an RSS Reader: • Web- based – Google Reader • Desktop –based – FeedReader – Newz Crawler – Outlook 2007 – Internet Explorer 7 • Mobile device based 16 July 2009 © Charlotte Gill 10
  • 11. Demo Google Reader 16 July 2009 © Charlotte Gill 11
  • 12. Getting Started on RSS http://lawlibrarians.pbworks.com/RSS 16 July 2009 © Charlotte Gill 12
  • 13. 16 July 2009 © Charlotte Gill 13
  • 14. 16 July 2009 © Charlotte Gill 14
  • 15. Packaged RSS as a service to Law Faculty •Collated list of relevant RSS feeds •Made them easily accessible http://smulawlib.pbworks.com/Current-Awareness-Service 16 July 2009 © Charlotte Gill 15
  • 16. Launch • Announced new service • Invitation to demo (30 mins) – Asked clients to fill in user needs form (research/practice areas, jurisdictions, journals, websites, blogs, etc) – Collected feedback on service • Followed up with individual consultation sessions to set up RSS feeds. 16 July 2009 © Charlotte Gill 16
  • 17. Used feedback to improve service • Created core set of RSS feeds for quick set up. • Identified more resources • Researched other modes of reading RSS feeds. (e.g. Outlook) • Found ways to avoid additional login ID & PW requirements. 16 July 2009 © Charlotte Gill 17
  • 18. Testing • Tested different RSS readers – Web based -Google Reader – Desktop based–Outlook • Tested using different browsers – IE 7 – Firefox 16 July 2009 © Charlotte Gill 18
  • 19. RSS in Outlook 16 July 2009 © Charlotte Gill 19
  • 20. RSS in Outlook 16 July 2009 © Charlotte Gill 20
  • 21. Marketing • Email • Demo sessions • Online instructions (Wiki page) • One-to-one consultations • Door-to-door • Word of mouth 16 July 2009 © Charlotte Gill 21
  • 22. Implementation - Summary 2. Gather client information needs – Form/ Interviews – Practice areas – Research areas – Teaching areas – Working style 16 July 2009 © Charlotte Gill 22
  • 23. Implementation - Summary 2. Identify different delivery options – web reader – desktop application – email – browser 16 July 2009 © Charlotte Gill 23
  • 24. Implementation - Summary 1. Create list of RSS feeds 2. Identify core set of feeds for importing 3. Launch the service to a small group first 4. Review feedback 5. Refine service and launch to other clients 16 July 2009 © Charlotte Gill 24
  • 25. Implementation - Summary 2. Marketing 3. Demo 4. One-to-one consultations 5. Update clients on new RSS feeds in their subject area 16 July 2009 © Charlotte Gill 25
  • 26. Where is the value add? Customisation • Identification, location and organisation of the relevant RSS feeds • Identification of the best delivery tool for clients • Making it simple and easy • Providing assistance setting up 16 July 2009 © Charlotte Gill 26
  • 27. Final notes • Start using it yourself • Speak to your clients and gather information • Work with your IT dept • Test the service on willing partners • Repackage and customise 16 July 2009 © Charlotte Gill 27
  • 28. Next Steps… Deliver your content via RSS using blogs or wikis E.g. -New RSS feeds -New Arrivals -Search tips -New information resources -Events 16 July 2009 © Charlotte Gill 28
  • 29. Create portals 16 July 2009 © Charlotte Gill 29
  • 30. igoogle 16 July 2009 © Charlotte Gill 30
  • 31. Q&A 16 July 2009 © Charlotte Gill 31