1. In What Ways Does Your Media Product Use, Develop Or Challenge Forms And Conventions Of Real Media Products? I first started analysing different media products, focusing on different types of genres, such as musicals, horror, action etc, this was to help give me a brief outline about what genre I wanted to focus on. Due to having a more experience in the horror genre from my AS coursework I decided this would be a better choice. I noticed the sustained use of conventions such as, scary images, blood, weapons, and dull gloomy settings. From this research I incorporated these conventions within my horror trailer, as it helps indicate the genre. I used these conventions in slightly different forms when integrating them within my own media product, as a group we firstly decided to portray a scarier image by using white eye contacts, with pale skin and dark hair, this image specifies a terrifying person out to hurt others as it is not the everyday look a person would wear. Due to our storyline, we couldn't place our setting within a dark gloomy location such as the woods, so therefore we used a school as our location, this was for the reason that our storyline is based on a the upbringing of a young girl and how it has had a major effect on her life, and driven her into a mental institution. In our film trailer, we decided to use certain shots to reveal what the film is going to be about, however not too much, this is because from audience feedback we found they like the storyline to be 50% proven. The shots we decided to embrace was a shot of a young girl in a park, being left out by other young peers around her, this shot however is in black and white to show previous years, as it is a trailer containing flashbacks. Our media product uses micro features and conventions of a horror genre upright in many scenes of the film. Firstly our trailer resembles flashbacks of a young girls childhood, and her life today. In our media product, to create a more daunting image and for people to signify what genre our film is, we used close up shots of the main girl, this is because she has creepy eyes, from wearing white eye contacts to portray a more negative and frightening image. We also use shots with the mental patient standing in front of the mirror looking at her appearance, this makes the audience question whether the patient is clear on what her life has transformed into. Using high angle shots of the young girl in the park isolated from other children, makes the scene unsettling as children are usually put first, however in this case a poor childhood is portrayed. Also when receiving research back from our questionnaires it was outlined that the majority of people prefer fast pace editing when watching film trailers to help build up excitement and tension. This therefore gave us ideas to how to put together our trailer, and because of this it helped us develop skills such as including fast pace editing to help widen our audience. The mise en scene we combined within our media product, helped us create a residential horror to encourage tension building up for our target audience throughout the trailer. The use of setting and location alongside the behaviour from the main actress (antagonist) helps establish that the situation takes place in a medical looking environment such as an institution, this location does have connotations of a horror genre, however not so much as a forest. The costume and use of make - up connotes that the girl is in either a hospital or a institution, this is shown by the use of a hospital night gown, bare feet, and very pale skin, the complete image indicates that the genre could well be horror, as a hospital and the behaviour put forward by the actor is very negative. Barthes enigma code suggests that a text, whether that being television, a film, or a poster, which portrays a mystery to grab the audiences attention, and pose questions onto the audience, for example who murder her? - using this theory as reference to my media product it is clear that our trailer asks the question who is she out to kill?