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SEO Audit
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Site - https://www.savaari.com
About Saavari –
The largest chauffeur driven car rental company in India. It is expanded in 98
cities across India.
Area of expertise –
Airport – Destination Taxi services
Local Car rentals – Area A to Area B cabs ( Chauffeur driven)
Out Station – City A to nearby outstations
Full/Half day cabs.
SEO Audit Index - Paladion
>> Organic positioning & Index break up
>> On page - Issues and insights
>> Keywords & Site Architecture
>> Link profile & how to built links
>> What needs to be done?
>>Organicpositioning&IndexBreakup
https://www.savaari.com/
Registered On 2006-01-10
Age of the domain 12 years
Tools & Source :
https://www.semrush.com/in/info/savaari.com%2F+(by+organic)
Traffic
Organic traffic (India) 282K
Keywords contribution (Approx) 27.9K
Total Index
Total pages in the website (Approx.) 50k
Index status (Google) 36k
Blog pages 200
>>Organicpositioning&CompetitionBreakup
Source - https://www.semrush.com/in/info/savaari.com+(by+organic_organic)
>>Onpage-Issuesandinsights(5000CrawledPages)
Broken link 10,195 internal links are broken.
404’s 86 pages with 404’s
Crawl Depth 31% pages with more then 3+ clicks
Internal Links 27% only has 1% of internal links
Page load time
Test 1
Fast broad band (25Mbps) (Mumbai area)
https://gtmetrix.com/reports/www.savaari.com/xyU6DvXI
Test 2
3g mobile (1.6Mbps) (Mumbai area)
https://gtmetrix.com/reports/www.savaari.com/3tsUTFqr
Tip : Most ideal way is to drill down via analytics > Geo localtion > City
Tools used : Semrush &Gtmetrics Screaming frog for titles
https://www.semrush.com/siteaudit/campaign/1365890/review/#overview
https://www.semrush.com/siteaudit/campaign/1365890/review/#crawlability
>>Linkprofile
Source -
https://www.semrush.com/analytics/backlinks/overview/https%3A%2F%2Fwww.sava
ari.com:root_domain
Observation –
1) No of referring domains vs backlink ratio is high.
2) Do-follow vs No follow ratio should be balanced
>>Howtobuiltlinks(viacontentmarketing)
SEM Rush for topics & questions
https://www.semrush.com/topic-research/5ac7b2483be769530d0fd0cc/
>> Excel sheet demo (Contenet template vs backlink)
SEO content template
https://www.semrush.com/seo-content-template/id/5ab1efaf3be7695c1deab841/
Other ideas
Brand Mentions – Use MOZ
Broken link building – Ahrefs
Content Marketing – Buzzsumo
>>Whatneedstobedone
URL scheme
https://www.savaari.com/coorg/book-taxi
https://www.savaari.com/bangalore/bangalore-airport-to-coorg
https://www.savaari.com/bangalore/bangalore-to-coorg (Need to change the context)
https://www.savaari.com/bangalore/bangalore-to-coorg-cabs
Missing call to action
>> https://www.savaari.com/bangalore/bangalore-to-eluru
How to reach idea.
#peace

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SEO Audit - Saavari Car Rentals