Data in the Newsroom: Content Solutions for Advertising Challenges

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Tony Haile's talk from the INMA European Media Conference in Budapest covering the impact of user experience and quality content on audience development and revenue growth.

Datos y análisis

Tony Haile
CEO, Chartbeat
@arctictony
tony@chartbeat.com
chartbeat.com
Data in the Newsroom:
Content Solutions for
Advertising Challenges

Content Solutions for Advertising Challenges
Tony Haile
@arctictony

Content Solutions for Advertising Challenges
Tony Haile
@arctictony
Landing Page Visitors by Device

Content Solutions for Advertising Challenges
Tony Haile
@arctictony
Social Traffic by Device

Content Solutions for Advertising Challenges
Tony Haile
@arctictony
How Device Usage Varies from Day to Day

Content Solutions for Advertising Challenges
Tony Haile
@arctictony
Sites’ Recirculation by Device

Content Solutions for Advertising Challenges
Tony Haile
@arctictony
Engagement and Propensity to Return

Content Solutions for Advertising Challenges
Tony Haile
@arctictony
Do We Read The Articles We Share?

Content Solutions for Advertising Challenges
Tony Haile
@arctictony
Performance is not binary. Performance is a curve.

Content Solutions for Advertising Challenges
Tony Haile
@arctictony
…but it’s a logarithmic curve.

Content Solutions for Advertising Challenges
Tony Haile
@arctictony
That means thinking about inventory differently

Content Solutions for Advertising Challenges
Tony Haile
@arctictony
VISUAL
RECOGNITION
TEXT
RECOGNITION
UNAIDED
RECALL
41% 28% 16%
58% 38% 28%
Rotating ads is better for advertisers
B
B
B A
A
A

Content Solutions for Advertising Challenges
Tony Haile
@arctictony
The Impact of 15-second refresh schemes

Content Solutions for Advertising Challenges
Tony Haile
@arctictony
This doesn’t work if your content is bad

Tony Haile
CEO, Chartbeat
@arctictony
tony@chartbeat.com
chartbeat.com
Thank you, Budapest!

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