My thoughts on the future of media distribution and discovery.

1. Thoughts on the Future of
Media Delivery and Discovery
Chase Granberry
@chasers

2. The History of Me
• Born a computer geek 1982
• First computer was an Apple IIe
• Never been into programming tho
• Went to TCU, majored in Advertising
• Wrote a paper on TiVo in 2004
• Which got me more enthused about the
Internet than I already was.

3. TiVo
• Public trials began in San Francisco in 1998
• Went public September 30, 1999
• First profitable quarter was Q2 of 2005
• Subscriber base peaked at 4.36 million in
January 2006
• As of October 2008, TiVo has 3.46 million
subscribers in the US

4. Current State of the DVR Market
• As of 2008 27% of all U.S. households have the ad-
skipping devices
• Time shifting during prime-time accounts for17
percent of the CW’s viewership over a one-week
period
• The most time-shifted show is NBC's quot;The
Office,quot; where 28 percent of its audience watched
it sometime other than Thursdays at 9 p.m

5. US Broadband vs. The World
Japan
France
Canada United States

6. So what?
• DVRs are computers
• Cable TV is Internet
• As of 2008 55 percent of the US has broadband
• TiVo could have become THE source for Internet
content on the television.
• So much potential in terms of what cable
companies could be offering.
Anything, anytime and anywhere.

7. Mass Media
Media in one format, fixed in time and
permanent in location.
Dead Dying
Newspapers DVDs
Albums TV Shows
Lack of bandwidth is the lifeline for
traditional video.

8. DVRs and cable co.’s have failed
us. Now what?

9. Bandwidth is distribution, what
about discovery?
• With so much out there how do we find
what we want?
• How do we discover something new?
• Text is easy to index and search, but it
requires demand first.
• What about video?

10. Old Discovery Method

11. New Discovery Methods

12. Simple Is Better

13. Social Networks Enable
Discovery and Generate Demand
• To be useful though, networks need a critial
mass.
• You need friends there to be beneficial.
• Are we there yet?
• Lets look at some data...

14. Facebook

15. Enabling Social Mass Media

16. Active sharing through efficient networks
enables ambient media discovery.

17. Sources
• http://en.wikipedia.org/wiki/Tivo#History
• http://www.mediapost.com/publications/?
fa=Articles.showArticle&art_aid=94130
• http://www.cedmagazine.com/DVR-usage-changes-television-viewing.aspx
• http://arstechnica.com/old/content/2008/07/us-broadband-market-edging-
towards-saturation.ars
• http://www.facebook.com/press/info.php?statistics