Chatter Buzz Media's presentation for the Central Florida Lady Bloggers. This PowerPoint discusses new trends we've noticed through social media and SEO.
6. Instagram Updates:
• Coming to Windows Phone in next
few weeks
• Added videos few months ago
• Ads are coming
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7. • IPO
• Soon able to opt in to receive
DMs from everyone
• Organic scheduling via Twitter
ads
• https://business.twitter.com
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8. • 13 million users
• Used by big brands like Bacardi,
Wheat Thins, Tide, etc.
• Stop motion trending
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9. New Pinterest analytics to calculate ROI and visitor response. Tracks Pins from
your website. Now testing Promoted Pins.
Offers additional insights
about influencer
engagement ROI, etc.
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10. Formerly Pingraphy, now part of HootSuite, allows you to schedule Pins.
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11. • LinkedIn introduces
“mentions”
– Seamless integration with
Twitter mentions (ex.
@ChatterBuzzz)
– Be notified real time when
someone begins / mentions your
name.
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12. • New CONTACTS TOOL to
make relationship
management easier
–
–
–
–
Building relationships
Connecting to media contacts
Salespeople to stay in touch with
Staying in touch with fellow event
attendees
– Connection with potential employers
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13. • Hootsuite
• Added a new scheduling feature called Hootlet
• Currently have free 30 day upgrade to Hootsuite Pro
• You Tube implementing better, more relevant commenting
• Shift to mobile – advertising and content – make sure your blogs can be read on
smartphones
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14. SEO For Blogs 2013
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15. FIRST OFF – Who am I?
Jeff Kovacich
SEO Strategist of Chatter Buzz
gplus.to/JeffKovacich
LinkedIn.com/in/JeffKovacich
@ChatterBuzzz
chatterbuzzmedia.com/blog
s
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17. Google Hummingbird
Release date August 20th, 2013
Biggest Changes
• Keywords are [Not Provided] by Google
Analytics
• Focus has shifted to the content and
keyword meaning rather than exact
phrases
What to do?
• Aim for long tail keywords
• Build an audience on Google+
• Monitor keywords on Webmaster Tools
• And write naturally!
18. Google Penguin (5) 2.1
Release date October 4th, 2013
New Penguin update was mainly an anti-spam
update and embedded with the new
Hummingbird algorithm.
What hurt 1% of the sites
• Paid links
• Web Forum Spam
• About the Author Spam
• Site is Located on Blogrolls
• Low Quality & Spammy Directories
• Blog Comment Spam
• Excessive Exact Match Anchor Text in Links
20. Google Analytics
Don’t worry about [Not Provided]! You can still…
• Track where visitors are coming from
• What they do on your site
• Compare Organic, Paid, and Referral traffic
• And Much more!
21. Google Webmaster Tools
• Can help you diagnose and repair issues on your site
• Find what people are clicking to on to get to your site
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22. Feedburner
Create an RSS feed so you can track your subscribers and clicks
www.chatterbuzzmedia.com
23. Bit.ly
Bit.ly is a link shortening service
If you register you can store and track your links.
Great for determining which shares your followers really enjoy
25. Use Google Authorship to Get Your Picture
Next to Your Content
2 Options for Setting up Google Authorship
1. Link your content to your Google+ profile using a verified @domain email address
2. Linking your content to your Google+ profile and making sure you edit your
“Contributor To” section of your Google+ profile & add ?rel=author to your Google+
hyperlink. My profile link plus.google.com/u/0/103834222948175980883?rel=author
3. Check to see if it’s set up properly.
http://www.google.com/webmasters/tools/richsnippets
4. Wait for it to show up in search results (1-2weeks)
Word Press users out there
Plugin called Rich Snippet
Customize it for people, places, events,
recipes, etc.
26. Guest Posts – Add Author, Short Bio, and Link
If you have an Author Information box, make sure it is embedded in your RSS feed,
instead of being in a box that is only viewable if they visit your site.
27. Add a Call to Action to the End of Each Post
You want your readers to do something after they finish reading
Do you want them to register, call a phone number, buy something,
download your guide, share with a friend, etc.
28. A Few General Keyword Rules
1. Target no more than 2 keywords
per page or blog
2. Not every blog post needs to
have keywords in them.
3. Don’t stuff keywords into your
posts
4. It’s more than just keywords.
Keep it natural.
31. Do’s of Link Building
Content Creation & Promotion - Create compelling content that people will
want to reference, link to, and tell people about it.
Share Content on Social Media and Social Sharing sites - Submit your news to
press releases, quality blog sites within your topic, social sharing sites
Ask Friends to Share or Like your Post – Sharing is caring. Make sure you do
the same for them!
Reviews & Mentions - Put your product, service, or site in front of influential
bloggers or journalists
Avoid using Exact Anchor Text – Example: Don’t create a hyperlink for a ppc
page when the link listed is chatterbuzzmedia.com/ppc Instead focus on the
long tail keyword. You can learn more about ppc services on our website.
32. Please Use Proper Anchor Text
Good Examples
• If you need to consult about SEO services, visit
chatterbuzzmedia.com
• Need to learn the best SEO practices? Visit our Chatter
Buzz Blog
Missed Opportunities for Better Anchor Texts
• Read more about our SEO Services by clicking here
• Want to learn more about our product? You can read
more!
Worse Offenders
• Don’t link ever other word in a sentence.
• Don’t link the entire paragraph of text. This NOT only
looks terrible but Google will devalue your website. This
also is hurting everyone’s eyes and ears by having me read
this super long hyperlink. It’s also distracting from the
presentation so please please please do NOT do this.
34. How do I fix this?
1. Find out which links are bad and contact the site owners and ask for their removal
2. Disavow bad links using Google Webmaster Tools (Be careful using this tool)
3. Get Better Links on High Authority Sites such as YouTube, LinkedIn, Facebook,
Pinterest, etc.
35. Blog References
26 tips to overcome bloggers block
http://www.socialmediaexaminer.com/bloggers-block/
50 resources to get the most out of Google Analytics
http://blog.kissmetrics.com/50-resources-for-getting-the-most-out-of-googleanalytics/
SEO & Social Media Blogs
http://moz.com/blog
http://searchenginewatch.com/
http://seo2.0.onreact.com/
http://www.copyblogger.com/blog
http://socialmediatoday.com/
http://www.socialmediaexaminer.com/
http://www.smallbusinesssem.com/
Notas del editor
New Trends: What it means for you & your business: https://www.facebook.com/business/newsFacebook for BusinessCustom Audiences App - marketers to deliver targeted ads to people who visited their website or used their mobile appCustom Audiences will allow them to show ads to people who have been to their site or mobile app and still utilize Facebook’s targeting abilities.Mobile Upgrade for Brand Pages – Easier management, more visibilityFree Page Manager App for Android Usersfeatures allow admins, from their mobile phones, to upload multiple photos for a single post, edit existing Page admins and add new admins to Pages they manage.
New data released Tuesday by Facebook analytics service EdgeRank Checker shows that Facebook hashtags reportedly do zilch for the social network -- no extra exposure, no viral reach. And, even worse, they may be creating a negative impact.According to EdgeRank, posts with hashtags are less likely to have viral reach than those without a hashtag.
Larger imagesSame aspect ratio across desktop and mobile News feedConsistent elements and formats across ad units
"EdgeRank" was the name given to Facebook's news feed algorithm years ago, and many still refer to it as EdgeRank today. Actions you take on Facebook are going to impact what you and your friends see in the news feed.Ranking used to be based on affinity score, edge weight and time decay.
The simplest thing you can do? Include your WordPress.com blog URL in your Instagram bio, so app users can poke around on (the mobile version of) your siteThe simplest thing you can do? Include your WordPress.com blog URL in your Instagram bio, so app users can poke around on (the mobile version of) your siteuse hashtags wisely! Use iWatermark or a similar app to apply a text or graphic watermark to your images.
New Trends: What it means for you & your business: http://advertising.twitter.com/ Introduced Trends in 160+ locations: including new locations – Belgium, Greece, Norway, Poland, Kenya, Portugal, Ukraine. It’s a good way to know what people are talking about right now all around the world.Introduced Keyword Targeting in Timelines on Ad platform: advertisers can reach users based on recent tweets and tweets with which users recently engaged.Twitter launched the new https://business.twitter.com to help businesses that are new to twitter or already well established to grow their audience on twitter.New targeting options for Twitter Ads: Companies can target users with same interests as followers of @usernames & companies have a wide range of over 350 interests category list to choose from. Upgrade mobile Twitter Apps for better user experience and easy use.
New Trends: What it means for you & your businessThe new built in analytics feature is great to track the growth and interactions on your pinterest page. It can help in your reports and building your social media and marketing strategy through pinterest.The secret boards allow you to build up a board the way you want it before sharing it with your followers and possibly other pinterest users
New Trends: What it means for you & your businessThe new built in analytics feature is great to track the growth and interactions on your pinterest page. It can help in your reports and building your social media and marketing strategy through pinterest.The secret boards allow you to build up a board the way you want it before sharing it with your followers and possibly other pinterest users
New Trends: What it means for you & your businessLinkedIn: mentioning your connections on LinkedInhttp://blog.linkedin.com/2013/04/04/start-a-conversation-by-mentioning-your-connections-on-linkedin/http://blog.linkedin.com/2013/04/25/introducing-the-new-linkedin-contacts-a-smarter-way-to-stay-in-touch-slideshow/
New Trends: What it means for you & your businessLinkedIn: mentioning your connections on LinkedInhttp://blog.linkedin.com/2013/04/04/start-a-conversation-by-mentioning-your-connections-on-linkedin/http://blog.linkedin.com/2013/04/25/introducing-the-new-linkedin-contacts-a-smarter-way-to-stay-in-touch-slideshow/
Hootsuite added a new feature. When you install this little extension to your browser, you can schedule anything, from around the web to your hootsuite accounts. http://www.hootlet.com/Other image-based social media sites like Slideshare, Tumblr, Path, and Mobli will continue to grow, and businesses will need to become more mindful about the ‘sharability’ factor of photos on their websites and blogs in order to derive significant benefit from their social media content marketing efforts.Shift to mobile – advertising and content – make sure your blogs can be read on smartphones