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Digital Marketing
for Overseas Client Acquisition
Braj Mohan Chaturvedi
Braj Mohan Chaturvedi
Braj Mohan Chaturvedi comes with 14 years of corporate
experience. In past he has worked with Accent...
What You Don’t Do as Exporters
1. Exporting without having
done your “homework”
2. Assuming that the new
market will be the same
3. Not taking into account
possible product perception
differences
4. Limiting your options with
potential partners & clients
5. Ignoring possible cultural
differences
6. Ignoring Digital Presence
What is Digital Marketing?
The process of reaching out to and engaging with
your customers/users through Digital Media
(Internet, Email, Mobile).
The Core Idea
What Do We Hope to Achieve?
Right message Right Place Right People
Communication
Tools
How to Achieve?
Communication
Strategy
Content
Structuring
Technology
Optimization
What is Good Digital Presence
Website
Search Engine Optimized, Mobile Friendly,
Social quotient, Microsites
Online Visibil...
What is Good Digital Presence
Website
Search Engine Optimized, Mobile Friendly,
Social quotient, Microsites
Online Visibil...
What is Good Digital Presence
Website
Search Engine Optimized, Mobile Friendly,
Social quotient, Microsites
Online Visibil...
What is Good Digital Presence
Website
Search Engine Optimized, Mobile Friendly,
Social quotient, Microsites
Online Visibil...
What is Good Digital Presence
Website
Search Engine Optimized, Mobile Friendly,
Social quotient, Microsites
Online Visibil...
What is Good Digital Presence
Website
Search Engine Optimized, Mobile Friendly,
Social quotient, Microsites
Online Visibil...
Import Export Business Websites in India
EC21.com IndiaMART.com
exportersindia.com
alibaba.com
Made-From-India.com
Thanks
E: braj@braj.in | B: www.braj.in | M: +91 9900590943 | L: in.linkedin.com/in/chaturvedibraj
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Digital Marketing for Exporters - DigitalVidya

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Digital Marketing for Exporters - DigitalVidya

  1. 1. Digital Marketing for Overseas Client Acquisition Braj Mohan Chaturvedi
  2. 2. Braj Mohan Chaturvedi Braj Mohan Chaturvedi comes with 14 years of corporate experience. In past he has worked with Accenture, PepsiCo, Monster.com, ICFAI University Press, in fields of business development, account management, sales and marketing consulting, corporate communication, content management, content development, corporate sales, marketing and branding. He is a digital media enthusiast and market 2.0 experts. He is passionate about digital marketing and brings with him in-depth expertise in various facets of digital marketing. In his current assignment he takes care of marketing strategy, communications, and planning at his current venture. E: braj@braj.in B: www.braj.in M: +91 9900590943 L: in.linkedin.com/in/chaturvedibraj Online Consultant | Digital Marketer | Blogger | Speaker
  3. 3. What You Don’t Do as Exporters
  4. 4. 1. Exporting without having done your “homework”
  5. 5. 2. Assuming that the new market will be the same
  6. 6. 3. Not taking into account possible product perception differences
  7. 7. 4. Limiting your options with potential partners & clients
  8. 8. 5. Ignoring possible cultural differences
  9. 9. 6. Ignoring Digital Presence
  10. 10. What is Digital Marketing?
  11. 11. The process of reaching out to and engaging with your customers/users through Digital Media (Internet, Email, Mobile).
  12. 12. The Core Idea
  13. 13. What Do We Hope to Achieve? Right message Right Place Right People Communication Tools
  14. 14. How to Achieve? Communication Strategy Content Structuring Technology Optimization
  15. 15. What is Good Digital Presence Website Search Engine Optimized, Mobile Friendly, Social quotient, Microsites Online Visibility and Campaigns Search Engine Optimization, Online Reputation Management, Presence on respective online forum and directory, Newsletters, Online Banners Ads, Email /SMS Campaign, Content Management and Blog Strategy, Development , Distribution Infographics, Banners, Video, Thought Leader, Content Rich, Vibrant, Social, Mobile Friendly, Social Media Framework Policy guidelines, Best Practices Social Media Engagement Social Media Marketing Campaign, Polls., Contests, Interviews, Corporate connect, Social Media Analytics What’s working, What’s not, Competition Research, Feedback and Change
  16. 16. What is Good Digital Presence Website Search Engine Optimized, Mobile Friendly, Social quotient, Microsites Online Visibility and Campaigns Search Engine Optimization, Online Reputation Management, Presence on respective online forum and directory, Newsletters, Online Banners Ads, Email /SMS Campaign, Content Management and Blog Strategy, Development , Distribution Infographics, Banners, Video, Thought Leader, Content Rich, Vibrant, Social, Mobile Friendly, Social Media Framework Policy guidelines, Best Practices Social Media Engagement Social Media Marketing Campaign, Polls., Contests, Interviews, Corporate connect, Social Media Analytics What’s working, What’s not, Competition Research, Feedback and Change
  17. 17. What is Good Digital Presence Website Search Engine Optimized, Mobile Friendly, Social quotient, Microsites Online Visibility and Campaigns Search Engine Optimization, Online Reputation Management, Presence on respective online forum and directory, Newsletters, Online Banners Ads, Email /SMS Campaign, Content Management and Blog Strategy, Development , Distribution Infographics, Banners, Video, Thought Leader, Content Rich, Vibrant, Social, Mobile Friendly, Social Media Framework Policy guidelines, Best Practices Social Media Engagement Social Media Marketing Campaign, Polls., Contests, Interviews, Corporate connect, Social Media Analytics What’s working, What’s not, Competition Research, Feedback and Change
  18. 18. What is Good Digital Presence Website Search Engine Optimized, Mobile Friendly, Social quotient, Microsites Online Visibility and Campaigns Search Engine Optimization, Online Reputation Management, Presence on respective online forum and directory, Newsletters, Online Banners Ads, Email /SMS Campaign, Content Management and Blog Strategy, Development , Distribution Infographics, Banners, Video, Thought Leader, Content Rich, Vibrant, Social, Mobile Friendly, Social Media Framework Policy guidelines, Best Practices Social Media Engagement Social Media Marketing Campaign, Polls., Contests, Interviews, Corporate connect, Social Media Analytics What’s working, What’s not, Competition Research, Feedback and Change
  19. 19. What is Good Digital Presence Website Search Engine Optimized, Mobile Friendly, Social quotient, Microsites Online Visibility and Campaigns Search Engine Optimization, Online Reputation Management, Presence on respective online forum and directory, Newsletters, Online Banners Ads, Email /SMS Campaign, Content Management and Blog Strategy, Development , Distribution Infographics, Banners, Video, Thought Leader, Content Rich, Vibrant, Social, Mobile Friendly, Social Media Framework Policy guidelines, Best Practices Social Media Engagement Social Media Marketing Campaign, Polls., Contests, Interviews, Corporate connect, Social Media Analytics What’s working, What’s not, Competition Research, Feedback and Change
  20. 20. What is Good Digital Presence Website Search Engine Optimized, Mobile Friendly, Social quotient, Microsites Online Visibility and Campaigns Search Engine Optimization, Online Reputation Management, Presence on respective online forum and directory, Newsletters, Online Banners Ads, Email /SMS Campaign, Content Management and Blog Strategy, Development , Distribution Infographics, Banners, Video, Thought Leader, Content Rich, Vibrant, Social, Mobile Friendly, Social Media Framework Policy guidelines, Best Practices Social Media Engagement Social Media Marketing Campaign, Polls., Contests, Interviews, Corporate connect, Social Media Analytics What’s working, What’s not, Competition Research, Feedback and Change
  21. 21. Import Export Business Websites in India EC21.com IndiaMART.com exportersindia.com alibaba.com Made-From-India.com
  22. 22. Thanks E: braj@braj.in | B: www.braj.in | M: +91 9900590943 | L: in.linkedin.com/in/chaturvedibraj

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