Digital Marketingfor Overseas Client Acquisition

1. Digital Marketing
for Overseas Client Acquisition
Braj Mohan Chaturvedi

2. Braj Mohan Chaturvedi
Braj Mohan Chaturvedi comes with 14 years of corporate
experience. In past he has worked with Accenture, PepsiCo,
Monster.com, ICFAI University Press, in fields of business
development, account management, sales and marketing
consulting, corporate communication, content
management, content development, corporate sales,
marketing and branding.
He is a digital media enthusiast and market 2.0 experts. He
is passionate about digital marketing and brings with him
in-depth expertise in various facets of digital marketing.
In his current assignment he takes care of marketing
strategy, communications, and planning at his current
venture.
E: braj@braj.in
B: www.braj.in
M: +91 9900590943
L: in.linkedin.com/in/chaturvedibraj
Online Consultant | Digital Marketer |
Blogger | Speaker

3. What You Don’t Do as Exporters

4. 1. Exporting without having
done your “homework”

5. 2. Assuming that the new
market will be the same

6. 3. Not taking into account
possible product perception
differences

7. 4. Limiting your options with
potential partners & clients

8. 5. Ignoring possible cultural
differences

9. 6. Ignoring Digital Presence

10. What is Digital Marketing?

11. The process of reaching out to and engaging with
your customers/users through Digital Media
(Internet, Email, Mobile).

12. The Core Idea

13. What Do We Hope to Achieve?
Right message Right Place Right People
Communication
Tools

14. How to Achieve?
Communication
Strategy
Content
Structuring
Technology
Optimization

15. What is Good Digital Presence
Website
Search Engine Optimized, Mobile Friendly,
Social quotient, Microsites
Online Visibility and Campaigns
Search Engine Optimization, Online Reputation
Management, Presence on respective online
forum and directory, Newsletters, Online
Banners Ads, Email /SMS Campaign,
Content Management and Blog
Strategy, Development , Distribution
Infographics, Banners, Video, Thought Leader,
Content Rich, Vibrant, Social, Mobile Friendly,
Social Media Framework
Policy guidelines, Best Practices
Social Media Engagement
Social Media Marketing Campaign, Polls.,
Contests, Interviews, Corporate connect,
Social Media Analytics
What’s working, What’s not, Competition
Research, Feedback and Change

16. What is Good Digital Presence
Website
Search Engine Optimized, Mobile Friendly,
Social quotient, Microsites
Online Visibility and Campaigns
Search Engine Optimization, Online Reputation
Management, Presence on respective online
forum and directory, Newsletters, Online
Banners Ads, Email /SMS Campaign,
Content Management and Blog
Strategy, Development , Distribution
Infographics, Banners, Video, Thought Leader,
Content Rich, Vibrant, Social, Mobile Friendly,
Social Media Framework
Policy guidelines, Best Practices
Social Media Engagement
Social Media Marketing Campaign, Polls.,
Contests, Interviews, Corporate connect,
Social Media Analytics
What’s working, What’s not, Competition
Research, Feedback and Change

17. What is Good Digital Presence
Website
Search Engine Optimized, Mobile Friendly,
Social quotient, Microsites
Online Visibility and Campaigns
Search Engine Optimization, Online Reputation
Management, Presence on respective online
forum and directory, Newsletters, Online
Banners Ads, Email /SMS Campaign,
Content Management and Blog
Strategy, Development , Distribution
Infographics, Banners, Video, Thought Leader,
Content Rich, Vibrant, Social, Mobile Friendly,
Social Media Framework
Policy guidelines, Best Practices
Social Media Engagement
Social Media Marketing Campaign, Polls.,
Contests, Interviews, Corporate connect,
Social Media Analytics
What’s working, What’s not, Competition
Research, Feedback and Change

18. What is Good Digital Presence
Website
Search Engine Optimized, Mobile Friendly,
Social quotient, Microsites
Online Visibility and Campaigns
Search Engine Optimization, Online Reputation
Management, Presence on respective online
forum and directory, Newsletters, Online
Banners Ads, Email /SMS Campaign,
Content Management and Blog
Strategy, Development , Distribution
Infographics, Banners, Video, Thought Leader,
Content Rich, Vibrant, Social, Mobile Friendly,
Social Media Framework
Policy guidelines, Best Practices
Social Media Engagement
Social Media Marketing Campaign, Polls.,
Contests, Interviews, Corporate connect,
Social Media Analytics
What’s working, What’s not, Competition
Research, Feedback and Change

19. What is Good Digital Presence
Website
Search Engine Optimized, Mobile Friendly,
Social quotient, Microsites
Online Visibility and Campaigns
Search Engine Optimization, Online Reputation
Management, Presence on respective online
forum and directory, Newsletters, Online
Banners Ads, Email /SMS Campaign,
Content Management and Blog
Strategy, Development , Distribution
Infographics, Banners, Video, Thought Leader,
Content Rich, Vibrant, Social, Mobile Friendly,
Social Media Framework
Policy guidelines, Best Practices
Social Media Engagement
Social Media Marketing Campaign, Polls.,
Contests, Interviews, Corporate connect,
Social Media Analytics
What’s working, What’s not, Competition
Research, Feedback and Change

20. What is Good Digital Presence
Website
Search Engine Optimized, Mobile Friendly,
Social quotient, Microsites
Online Visibility and Campaigns
Search Engine Optimization, Online Reputation
Management, Presence on respective online
forum and directory, Newsletters, Online
Banners Ads, Email /SMS Campaign,
Content Management and Blog
Strategy, Development , Distribution
Infographics, Banners, Video, Thought Leader,
Content Rich, Vibrant, Social, Mobile Friendly,
Social Media Framework
Policy guidelines, Best Practices
Social Media Engagement
Social Media Marketing Campaign, Polls.,
Contests, Interviews, Corporate connect,
Social Media Analytics
What’s working, What’s not, Competition
Research, Feedback and Change

21. Import Export Business Websites in India
EC21.com IndiaMART.com
exportersindia.com
alibaba.com
Made-From-India.com

22. Thanks
E: braj@braj.in | B: www.braj.in | M: +91 9900590943 | L: in.linkedin.com/in/chaturvedibraj