Mobile offers various branding, marketing and campaign opportunities. Mobile marketing offers very intimate way for businesses to engage with customers. It offers SMS vouchers, coupons, alerts, updates, voting, polling, payments, auctions, etc. Mobile marketing also offers bluetooth proximity marketing, mobile phone applications, mobile game advertising, mobile loyalty programs, and may more such marketing programs This presentation details a few mobile marketing options.

1. Mobile Marketing Ideas
opportunities and possibilities
Braj Mohan Chaturvedi | chaturvedibraj@yahoo.com | +91 9502421919
Twitter: @chaturvedibraj | facebook: @chaturvedibraj | Skype: @chaturvedibraj

2. 1
User Registration:
Mobile campaigns can be designed to build a clean database of users in
support of brand, cause, or any other campaign

3. 2
Transaction Authorization:
Transaction authorization is one of the key element of online
transactions. The transaction authorization API offers secure service.

4. 3
Lead Verification:
It is critical for any online transaction to ensure accuracy of mobile
numbers to streamline sales closure. The mobile lead verification
process offers the same.

5. 4
Customer Support:
The customer support offering manages customer support requests and patches
the call with the respective representative and eliminate time on hold for
customers.

6. 5
Customer Feedback:
The customer feedback number is a virtual number which is included in
all communication collaterals. The customer feedback number increase
responses up to 10 times.

7. 6
Coupon Delivery:
The emergence of ecommerce and mobile commerce has increased the
importance of the mobile coupons. It deliver special offers and coupon
codes through your SMS response.

8. 7
Cash on Delivery Verification:
Cash on Delivery is one of the potent payment tool for ecommerce
transaction. It is experienced that having a verified mobile number for
all cash on delivery transactions helps decrease return orders.

9. 8
IVR-Based Engagement:
IVR based campaigns are engaging in nature and it sustains the brand
engagement process.

10. 9
Rural Activation:
Indian rural landscape is media dark but has good mobile connectivity.
Mobile campaigns with a simple missed call response creates viral in
the rural India.

11. 10
Pledge Campaign:
Mobile has been used in India to create viral pledge campaigns with a
simple missed call response.

12. 11
Peer Referrals:
The mobile referral campaigns allow customers to become brand
ambassadors by referring friends. It is also used to generate awareness
and opt-in database.

13. 12
Managed SMS Groups:
The managed SMS groups are theme based groups which has opted-in
subscribers. Promotional message can be sent to the opt-in number
also include DND.

14. 13
Contests:
Mobile can be effectively used to run and manage contests that allow
all supporters to participate. Moreover, mobile offers to personalize the
contest and increase level of engagement.

15. 14
Games based Contests:
Mobile based games can run and manage contests that allow all
supporters to participate. These contest are high on engagement value.

16. 15
Live Event Voting:
Live events needs to increase the engagement quotient and are
progressively using mobile for voting, quizzing, etc. Live event voting
deliver special offers and coupon codes through your SMS response.

17. 16
Quiz Contests:
Mobile quiz contest are progressively used by the brands for awareness
and engagement campaigns.

18. 17
Opinion Polls:
Mobile opinion polls manage customer support requests and eliminate
time on hold for customers.

19. 18
Ratings:
Mobile rating services evaluate performance of brand, services, or
business and can be used as process review tool.

20. 19
Lead Generation:
Mobile lead generation campaigns can have various formats with a
number in all your ads and increase responses up to 10 times.

21. 20
Process Improvement:
Mobile can effectively be used for the process improvement of any
business function.

22. Thanks!
Braj Mohan Chaturvedi
chaturvedibraj@yahoo.com
+91 9502421919
Disclaimer: The views represented in the presentation has nothing to do with the companies I have personal, professional,
or academic interest. These are absolutely my views which is based on the years of experience in the business.