This document discusses several unanswered questions about engaging customers using mobile marketing: - How to engage customers using mobile technology? - How deep should mobile engagement be? - Should mobile be used to offer existing services or new ones? - Which mobile platforms are most used by consumers? - How important is a mobile website versus mobile apps?

1. Engage Customer With Mobile Marketing
Mobile Marketing: Unanswered Questions
Braj Mohan Chaturvedi | chaturvedibraj@yahoo.com | +91 9986680103
Twitter: @chaturvedibraj | facebook: @chaturvedibraj | Skype: @chaturvedibraj

2. Mobile Marketing: Unanswered Questions
How do I Should mobile What is more
How deep Which mobile
engage be used to How important important -
should be platforms are
customer using offer existing is mobile mobile Apps or
mobile most used by
Mobile services or new website? Mobile
engagement? consumers?
technology? one? Website?

3. Mobile Marketing: Unanswered Questions
How do I Should mobile What is more
How deep Which mobile
engage be used to How important important -
should be platforms are
customer using offer existing is mobile mobile Apps or
mobile most used by
Mobile services or new website? Mobile
engagement? consumers?
technology? one? Website?

4. Mobile Marketing: Unanswered Questions
How do I Should mobile What is more
How deep Which mobile
engage be used to How important important -
should be platforms are
customer using offer existing is mobile mobile Apps or
mobile most used by
Mobile services or new website? Mobile
engagement? consumers?
technology? one? Website?

5. Mobile Marketing: Unanswered Questions
How do I Should mobile What is more
How deep Which mobile
engage be used to How important important -
should be platforms are
customer using offer existing is mobile mobile Apps or
mobile most used by
Mobile services or new website? Mobile
engagement? consumers?
technology? one? Website?

6. Mobile Marketing: Unanswered Questions
How do I Should mobile What is more
How deep Which mobile
engage be used to How important important -
should be platforms are
customer using offer existing is mobile mobile Apps or
mobile most used by
Mobile services or new website? Mobile
engagement? consumers?
technology? one? Website?

7. Mobile Marketing: Unanswered Questions
How do I Should mobile What is more
How deep Which mobile
engage be used to How important important -
should be platforms are
customer using offer existing is mobile mobile Apps or
mobile most used by
Mobile services or new website? Mobile
engagement? consumers?
technology? one? Website?

8. Mobile Marketing: Unanswered Questions
How do I Should mobile What is more
How deep Which mobile
engage be used to How important important -
should be platforms are
customer using offer existing is mobile mobile Apps or
mobile most used by
Mobile services or new website? Mobile
engagement? consumers?
technology? one? Website?

9. Thanks!
Braj Mohan Chaturvedi
chaturvedibraj@yahoo.com
+91 9502421919
Disclaimer: The views represented in the presentation has nothing to do with the companies I have
personal, professional, or academic interest. These are absolutely my views which is based on the years of experience in