Class: Strategy Mind School of Advertising Academy of Art University. 2009

1. MUNI Riders Segmentation
By Chayanee Nithisettakul

2. Why do they ride MUNI?

3. “Riding MUNI let me have a few
FREE TIME OF THE DAY
to do whatever I want.”

4. My-own-world Creator Relationship Builder
FREE TIME OF THE DAY
Experience Collector Talent Seeker

5. My-own-world Creator
“FREE TIME” means the time that I can do my favorite activity.
It’s like I create my own world and live in it.
I don’t have to involved with other people or anything around me.
Who they are:
Busy person
Bored with routine life
Perfectionist
Afraid to break the rule

6. Relationship Builder
“FREE TIME” means the best time to make friends.
Relationship is important thing for a living.
I can catch up with my old friends, or even make some new friends here.
Who they are:
Friendly person
Love to socialize
Optimistic
Open-minded

7. Experience Collector
“FREE TIME” means the time to learn new things.
Everywhere I go, and everything I see are valuable.
They are all materials that shape my experience.
Who they are:
Learner
Love to observe things
Independent
Easygoing

8. Talent Seeker
“FREE TIME” means the time to find my talent and show it.
It’s more challenging and exciting when people looking at me,
but that makes me feel confident and important.
Who they are:
Energetic person
Adventurous
Enthusiastic
Lonely

9. Thank you
Sign off by Prathana Sithanant