PATAmPOWER is a powerful tool: • On demand (access anytime, anywhere 24/7) • Interactive (dynamic view of what you want) • Visualization (Immediately view trends and gain insights) • Download (Export data for your own analysis and add images to your reports and presentations) • Share (Collaborate with your colleagues by email and social media)

1. Faster Insights,
Smarter Decisions
Your one stop for data about the Asia Pacific visitor economy
About PATAmPOWER
What PATAmPOWER users say:
The Pacific Asia Travel Association (PATA) has been providing data and information to members as a
core service and key membership benefit for over 60 years. Over the past decade the environment has
changed significantly with the Internet increasing the availability of data and creating the expectation
for on-demand access, at any time, from anywhere, including mobile devices.
Recognising the increasingly competitive environment and the trend towards decision making based on
business intelligence and analytics, PATA created PATAmPOWER, a software platform that aggregates
data about the Asia Pacific visitor economy and enables immediate insights accessible from computers,
tables, and smartphones that can be instantly downloaded to a speadsheet for further analysis, to graphic
files for your presentations and reports, and shared by email and social media with your colleagues.
PATAmPOWER is your one stop for data about the Asia Pacific visitor economy enabling faster insights
and smarter decisions.
"Allows PATA members like us accessibility to
information which is crucial for our planning, our
research and a way forward for our destination.”
­— Leith Isaac, Director of Marketing,
Papua New Guinea Tourism
“I find it is very useful when I am doing
my budgeting for hotels."
— Andrew Jones, Guardian,
Sanctuary Resorts
"PATAmPOWER is a very compelling reason to be a member.”
— Aliana Ho, Vice President, Asia Pacific Regional Sales and Travel Operations,
The Walt Disney Company
Sign up and log in now!
www.mPOWER.PATA.org
For more information, email mPOWER@PATA.org
© Pacific Asia Travel Association (PATA) February 2013

2. PATAmPOWER:Your one stop for data about the Asia Pacific visitor economy
User Friendly Functions:
On demand – accessible anytime, anywhere 24/7
Interactive – dynamic view of what you want
Visual – immediately view trends and gain insights
Downloadable – export data for your own analysis and add images to your
reports and presentations
Easy to share – collaborate with your colleagues by email and social media
Indicators are grouped into five categories:
Travellers
• International Visitor Arrivals (IVA)
• IVA by origin market
• Average length of stay
• Purpose of visit
• Gender
• Mode of transport
• Source markets
• Forecast arrivals
• Forecast arrivals by origin
Expenditure
• Visitor expenditure
• Visitor expenditure by item
• Forecast expenditure
Aviation
• Seat capacity
• Flight frequency
• Passenger flow
Accommodation
• Room supply:
• Number of rooms
• Development pipeline
• Room demand:
• Occupancy
• Average Daily Rate (ADR)
• Revenue Per Available Room
(RevPAR)
Digital Indicators
• Information and Communications
Technology (ICT) indicators:
• Households with Internet
• Internet users
• Mobile users
• Web usage:
• Travel website reach
• Minutes spent on travel website
• Top 10 travel websites
PATAmPOWER data sources include the National Tourism Organisation (NTOs), National
Statistical Offices (NSOs), United Nations specialised agencies and partners that include:
Amadeus, comScore, DIIO, Innovata, and STR Global.
www.mPOWER.PATA.org
NorthAmerica
-Bermuda
-Canada
-Greenland
-Mexico
-SaintPierreandMiquelon
-USA
SouthAmerica
-Argentina
-Bolivia
-Brazil
-Chile
-Colombia
-Ecuador
-FalklandIslands
-FrenchGuiana
-Guyana
-Paraguay
-Peru
-Suriname
-Uruguay
-Venezuela
CentralAmerica
-Belize
-CostaRica
-ElSalvador
-Guatemala
-Honduras
-Nicaragua
-Panama
CentralAsia
-Kazakhstan
-Kyrgyzstan
-Tajikistan
-Turkmenistan
-Uzbekistan
NortheastAsia
-China
-ChineseTaipei
-DPRKorea
-HongKongSAR
-Japan
-Korea(ROK)
-MacauSAR
-Mongolia
Oceania
-Australia
-NewZealand
-NorfolkIsland
Micronesia
-Guam
-Kiribati
-MarshallIslands
-Micronesia
-Nauru
-NorthernMarianas
-Palau
Melanesia
-Fiji
-NewCaledonia
-PapuaNewGuinea
-SolomonIslands
-Vanuatu
Polynesia
-AmericanSamoa
-CookIslands
-FrenchPolynesia
-Hawaii
-Niue
-Pitcairn
-Samoa
-Tokelau
-Tonga
-Tuvalu
-WallisandFutunaIslands
WestAsia
-Armenia
-Azerbaijan
-Bahrain
-Cyprus
-Georgia
-Iraq
-Israel
-Jordan
-Kuwait
-Lebanon
-OccupiedPalestinian
Territory
-Oman
-Qatar
-SaudiArabia
-SyrianArabRepublic
-Turkey
-UAE
-Yemen
SoutheastAsia
-BruneiDarussalam
-Cambodia
-Indonesia
-LaoPDR
-Malaysia
-Myanmar
-Philippines
-Singapore
-Thailand
-Timor-Leste
-Vietnam
SouthAsia
-Afghanistan
-Bangladesh
-Bhutan
-India
-Iran
-Maldives
-Nepal
-Pakistan
-SriLanka
REGION
NorthAmerica
-Bermuda
-Canada
-Greenland
-Mexico
-SaintPierreandMiquelon
-USA
SouthAmerica
-Argentina
-Bolivia
-Brazil
-Chile
-Colombia
-Ecuador
-FalklandIslands
-FrenchGuiana
-Guyana
-Paraguay
-Peru
-Suriname
-Uruguay
-Venezuela
CentralAmerica
-Belize
-CostaRica
-ElSalvador
-Guatemala
-Honduras
-Nicaragua
-Panama
CentralAsia
-Kazakhstan
-Kyrgyzstan
-Tajikistan
-Turkmenistan
-Uzbekistan
NortheastAsia
-China
-ChineseTaipei
-DPRKorea
-HongKongSAR
-Japan
-Korea(ROK)
-MacauSAR
-Mongolia
Oceania
-Australia
-NewZealand
-NorfolkIsland
Micronesia
-Guam
-Kiribati
-MarshallIslands
-Micronesia
-Nauru
-NorthernMarianas
-Palau
Melanesia
-Fiji
-NewCaledonia
-PapuaNewGuinea
-SolomonIslands
-Vanuatu
Polynesia
-AmericanSamoa
-CookIslands
-FrenchPolynesia
-Hawaii
-Niue
-Pitcairn
-Samoa
-Tokelau
-Tonga
-Tuvalu
-WallisandFutunaIslands
WestAsia
-Armenia
-Azerbaijan
-Bahrain
-Cyprus
-Georgia
-Iraq
-Israel
-Jordan
-Kuwait
-Lebanon
-OccupiedPalestinian
Territory
-Oman
-Qatar
-SaudiArabia
-SyrianArabRepublic
-Turkey
-UAE
-Yemen
SoutheastAsia
-BruneiDarussalam
-Cambodia
-Indonesia
-LaoPDR
-Malaysia
-Myanmar
-Philippines
-Singapore
-Thailand
-Timor-Leste
-Vietnam
SouthAsia
-Afghanistan
-Bangladesh
-Bhutan
-India
-Iran
-Maldives
-Nepal
-Pakistan
-SriLanka
REGION