This presentation was presented at the PATA Malaysia Chapter meeting on 26 Nov 2012 at Seri Pacific Hotel Kuala Lumpur

1. The
Introduc:on
of
PATAmPOWER
Ivy
Chee
Regional
Director
–
East
Asia
Pacific
Asia
Travel
Associa:on
(PATA)

2. PATA BUILDS YOUR BUSINESS | NETWORK | PEOPLE | BRAND | INSIGHTS

3. Next Gen is a multidimensional
change of culture
Aligned Innovative
PATAmPOWER
Advocacy Events

4. Pacific
Asia
Travel
Associa:on
(PATA)
Responsible
Development
and
Promo:on
of
Travel
&
Tourism
“to,
from
and
within”
Asia
Pacific
Engaging
since
1951
|
Public
+
Private
|
Integrates
the
Tourism
Value
Chain
in
104
Economies

5. Advocacy
§ Macro
Aim:
to
build
&
defend
our
business
UK
Air
Passenger
Duty
(APD),
EU
Emission
Trading
Scheme
(ETS)
§ Tourism
ecosystem
heavily
depends
on
avia:on
“It’s the principle that the
EU is trying to establish
that it has elected itself “As feared, the EU-
as the global tax collector ETS has created a
and it is effectively an very unfortunate “If people see
pictures that look like
extra-territorial tax “In other parts backlash.” a trailer for a disaster
on all travellers in of the world movie they won’t go
and out of the EU.” attempts are there. I think that
being made to reporting needs
restrain air to be more
travel.” balanced.”

8. THE
AGE
OF
BIG
DATA

11. WHAT
HAPPENS
IN
60
SECONDS?
— 168
million
emails
sent
— 694,445
Google
searches
— 695,000
Facebook
status
updates
— 370,000
Skype
calls
are
made
— 98,000
tweets
on
Twi6er
— 20,000
new
posts
on
Tumblr
— 13,000
iPhone
apps
downloaded
— 6,600
new
pictures
on
Flickr
— 1,500
new
blog
entries
posted
— 600+
videos
posted
totalling
over
25
hours
dura=on
on
YouTube
Source:
Go-­‐Gulf

13. DATA
@PATA

14. Member
Benefit:
“Data
as
a
Service”
(DaaS)
2010: Digital
Travel
Intelligence
Annual
Statistical
Annual
Tourism
Graphic
Architecture
Report
Monitor
(TIGA)

17. User
Friendly
Func:ons
On
Demand
• Accessible
anytime,
anywhere
24/7
Interactive
• Dynamic
view
of
what
you
want
Visualisation
• Immediately
view
trends
and
gain
insights
• Export
data
for
your
own
analysis
and
add
Download
images
to
your
reports
and
presentations
• Collaborate
with
your
colleagues
by
email
Share
and
social
media

18. Op:mise
your
Compe::ve
Advantage
Increase
Revenue
&
Profits
Faster
&
Smarter
Decisions
Informa:on
Data

19. PATAmPOWER:
average
Time
spent
31
minutes

20. Indicators
from
NTOs
Travellers
§ Interna:onal
Visitor
Arrivals
(IVA):
No.
of
Arrivals,
%
Change
Year
on
Year
§ IVA
by
Origin
Market:
Residence,
Na=onality
§ Average
Length
of
Stay:
Days,
Nights
§ Purpose
of
Visit:
Leisure,
Business,
VFR,
Conven=on/Conference,
Other
§ Gender:
Male,
Female,
Not
Stated
§ Mode
of
Transport:
Total
IVA,
%
by
Air
§ Source
Markets:
Number
of
outbound
departures
§ Forecast
Arrivals:
Number
of
Arrivals,
Change
Year
on
Year
%
§ Forecast
Arrivals
by
Origin:
Residence,
Na=onality
Expenditure
§ Visitor
expenditure
–
Total,
Average
Daily,
Average
per
Visitor
§ Visitor
Expenditure
by
item:
Accommoda=on
%,
Meal
%,
Shopping
%,
Local
Sightseeing
%,
Local
Transport
%,
Recrea=on/Entertainment
%,
Other
%
§ Forecast
Expenditure:
Forecast
total
expenditure

21. Indicators
from
Partners
Avia:on
② Demand
① Seat
Capacity
a) Occupancy
%
a) Total
b) Average
Daily
Rate
b) Low
Cost
%
c) Revenue
Per
Available
② Flight
Frequency
Room
a) Total
Social
Data
b) Low
Cost
%
① ICT
Indicators
③ Passenger
Flow
a) Households
with
Internet
a) Economy
b) Internet
users
%
b) Premium
c) Mobile
users
%
Accommoda:on
② Web
Usage
① Room
Supply
a) Reach
%
b) Minutes
Spent
on
Travel
a) Number
of
Rooms
③ Top
10
travel
websites
b) Development
Pipeline

22. PATA Members
Greater Detail
- Province/City Strategic
§ Premier Partner
§ Government L1
§ Carrier L1
International
All Destinations § Industry
§ Corporate
§ Gov. L2 &3
§ Carrier L2
Home Destination Local § Cruise L1 &2
§ Chapter
§ Education
§ Travel Agent
Sub-Regional Public § Association
§ Corporate Affiliate
Non-Members Membership Commitment

23. Other
Opportuni:es
White
Label
Adver:sing
• NTOs
• ACI
• OECD
• Australian
Government
Your
• APEC
Message
• MTCO
• ASEAN

24. White
Label
Value
Add
Faster
Exis:ng
and
Lower
Cost
Implementa:on
Proven
Solu:on
=
Save
Money
=
Save
Time
=
Trust

25. Future

26. Development
of
Content
New
Indicators
China
Tourism
Academy
(CTA)
Forwardkeys
(GDS)
Sinotech
Buzz
Equity
(Social
Media)
Economic
(eg
No.
of
Jobs)
New
Region
(53
Destinations)
Airports
Council
International
(ACI)
Google
Search
Insights
TripAdvisor
Insights
City
level
data

28. Get Connected
Any
ques:ons?
Ivy
Chee
Regional
Director
–
East
Asia
ivy@PATA.org