presentation given to "winning4wales" breakfast meeting on 17th september 2010.

1. Internet Asset Management Date: September 2010

2. Date: September 2010 What happened to TOP OF THE POPS!

9. Companies that don’t understand digital communities will die…. Source:the economist

10. Your customers have changed Source:the economist

11. 70 50 30 20 10 45-66 Baby Boomers ’ 46-’66 66-45 Baby Boomers ’ 46-’65 45-33 Gen X ’ 66-’76 33-16 Gen Y ’ 77-’94 15-0 Gen Z ’ 95-’2012 Age in 2010 Natives Immigrants

14. 27% of the UK workforce was born after 1980 Source:the economist

16. The Old Way is Static – The New Way is Dynamic

17. Interactive

18. Social is relationship marketing

19. And relationships need to be worked at..…

20. People are not demographics anymore To connect to them, you need to understand them and social is relationship building

23. Everyone has a circle of trust People whose opinion they listen to and respect…

24. Trust?

25. Consumers are not listening anymore….. Interruptive marketing has seen its day…

26. The rise of the “prosumer”

28. A shift in culture, communication and values

29. And companies are becoming transparent

30. Conversations will happen without you initiating them

31. Best to be part of these conversations.

32. Digital Experience

33. There are over 500 million facebook users worldwide. If Facebook was a country it would have the 3 rd largest population in the world.

39. OVP

41. OVP

44. Objective Setting Framework Digital Offer OVP Corp Objectives Core Product Online Comp Limiters Vision USP R2M Structure Innovation Technology Customers Online Objectives

46. expensive inexpensive high ROI Low ROI cowboy premium bargain economy  X