Screencast of the keynote at the Mobile Tech Conference in Berlin, Germany

1. THE WEB, THE MOBILE WEB
AND NOTHING BUT THE WEB
Christian Heilmann (@codepo8)
MobileTechCon
(02/09/14, Berlin, Germany)
Link by Nabhan Al Abdullatif
http://instagram.com/nabhan_illustrations

3. CLEAR SEPARATION OF CONCERNS
HARDWARE (PC, Netbook, Laptop…)
SOFTWARE (OS, Desktop Programs, Services)
BROWSER (Firefox, or others…)
The Internets
(Data Services, Web Sites, Music, Movies, Kittens…)

4. MIX AND MATCH, USE WHAT YOU HAVE!

6. THE END OF SEPARATION

7. APPS > WEB!

8. BAIT AND PESTER…
http://idontwantyourfuckingapp.tumblr.com/

12. http://www.commitstrip.com/en/2014/08/18/the-dilemna-of-mobile-apps-development/

15. NO APPS RUSH…
https://www.comscore.com/Insights/Press-Releases/2014/8/comScore-s-US-Mobile-
App-Report-Available-for-Download
http://qz.com/253618/most-smartphone-users-download-zero-apps-per-month/

17. IT ALL JUST WORKS!
https://www.comscore.com/Insights/Press-Releases/2014/8/comScore-s-US-Mobile-
App-Report-Available-for-Download

18. WINNERS ARE THOSE WHO ENGAGE…
Facebook is by far the top app, with 115.4
million unique visitors in June. With 160 million
total US app users, that’s 72% penetration. “
http://qz.com/253527/these-are-the-25-most-popular-mobile-apps-in-america/

19. …OR THOSE WHO OWN THE PLATFORM!
Google is the top mobile app publisher. Its
apps represent nos. 2, 3, 4, 6, 7, and 16. “
http://qz.com/253527/these-are-the-25-most-popular-mobile-apps-in-america/

20. GAMES ARE A SHORT TERM, ERR, GAME…
There are no games in the top 25. This is not
a mistake: … (games are) closer to 10 million
unique visitors—probably because games tend
to spike in popularity and then decline.
http://qz.com/253527/these-are-the-25-most-popular-mobile-apps-in-america/
“

21. SUBSCRIPTION WORKS FOR ENTERTAINMENT…
Netflix is the top app that requires a
subscription. Its 28 million unique visitors
represent more than 75% of its US streaming
subscriber base, including trial members.
http://qz.com/253527/these-are-the-25-most-popular-mobile-apps-in-america/
“

22. WHY GO NATIVE?
THE WEB IS A FRAGMENTED
MESS! “

23. 682,000 Devices
http://opensignal.com/reports/2014/android-fragmentation/

24. http://opensignal.com/reports/2014/android-fragmentation/

25. 18,796
Distinct Android devices
(11,868 last year)
http://opensignal.com/reports/2014/android-fragmentation/

26. 43% Samsung
http://opensignal.com/reports/2014/android-fragmentation/

27. WHY GO NATIVE (2) ?
PEOPLE DON’T WANT TO
UPGRADE BROWSERS “

28. 20.9% KitKat
http://opensignal.com/reports/2014/android-fragmentation/

29. http://opensignal.com/reports/2014/android-fragmentation/

30. WHAT ABOUT OFFERING LESS VERSIONS?
!
18,796Distinct Android devices seen this year
11,868Distinct Android devices seen last year
682,000Devices surveyed for this report.
43%Samsung's share of those devices.
20.9%Android users on KitKat
http://opensignal.com/reports/2014/android-fragmentation/

31. IT ALL JUST WORKS?
https://twitter.com/__DavidFlanagan/status/503646664234508288

32. WHY GO NATIVE (3) ?
I DON’T WANT TO SUPPORT
HUNDREDS OF SCREEN SIZES! “

33. TOUGH LUCK…
Android Screen Sizes iOS Screen Sizes
http://opensignal.com/reports/2014/android-fragmentation/

34. IT WILL GET WORSE…

35. ZOMG!!!! WEARABLES!!ONE!ELEVEN!
Inventor Hugo Gernsback is demonstrating his
Television Goggles, 1963
https://twitter.com/HistoryInPics/status/503866384221478912

36. SO, WHAT NOW?

38. IN THE END, DATA WINS OUT…

39. BAIT SOLVE AND REAL PESTER…
ISSUES!
http://idontwantyourfuckingapp.tumblr.com/

40. THINK OFFLINE FIRST!
ALEX FEYERKE — OFFLINE FIRST
https://www.youtube.com/watch?v=dPz_5-MEvcg

42. APPS ARE JUST A FORM FACTOR

43. ENABLING MORE MAKERS…
https://apps.webmaker.org/designer

44. IT WILL GET MUCH, MUCH EASIER.
http://www.polymer-project.org/tools/designer/

45. GROWTH HAPPENS OUTSIDE THE US!

46. 19% OF EU POPULATION AGED 16–74
HAS NEVER USED A COMPUTER.
http://epp.eurostat.ec.europa.eu/statistics_explained/index.php/
Information_society_statistics_at_regional_level

47. NATIVE PLATFORMS ARE
BUILT TO MOVE FAST AND
BREAK OFTEN

48. THE WEB IS BUILT TO LAST
“
If you build a web app today, it will run in
browsers 10 years from now. Good luck trying
the same with your favorite mobile OS
(excluding Firefox OS).
Paul Bakaus, Google (ex. Zynga)
http://paulbakaus.com/2014/08/26/the-web-is-built-to-last/

49. THANKS!
CHRIS HEILMANN
@CODEPO8