"Designing for Humorous Experiences" is a presentation by Chelsey Delaney from the FunnyBizz Conference in NYC, Oct. 30, 2014. The presentation gives guidelines for designing digital contexts for humorous content.

1. Designing For Humorous
Chelsey Delaney
Senior User Experience Consultant, Catalyst Group
www.catalystnyc.com
@chelsed
Experiences

2. PART I: WHAT’S THE MEANING OF THIS
The basics of a humorous design experience

3. HUMOR
“... something unexpected, the truth of
which is recognized.”
!
- Aristotle
FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

4. UX DESIGN
“‘User experience’ encompasses all
aspects of the end-user's interaction
with the company, its services, and
its products.”
!
- Don Norman
FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

5. HUMOR + UX DESIGN
“Designing something
unexpected, the truth of
which is recognized, within
aspects of an end-user's
interaction with a company,
its services, and its products.”
!
- Wise Caucasian Men
With Beards
FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

6. On the reals, though. The combination
of humor & UX will get you:
1. A process that is collaborative,
effective and fun
FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

7. On the reals, though. The combination
of humor & UX will get you:
1. A process that is collaborative,
effective and fun
2. A product that is meaningful
and engaging
FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

8. On the reals, though. The combination
of humor & UX will get you:
1. A process that is collaborative,
effective and fun
2. A product that is meaningful
and engaging
3. A holistic, genuine customer-centered
experience
FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

9. So, what exactly are we talking
about here?
FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

10. First, the process approach
A typical UX design process
EXPLORE
And it goes on
forever.
EVALUATE GENERATE
FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

11. First, the process approach
A humor-driven UX design process
EXPLORE
EVALUATE GENERATE
FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC
(With improv & sketch
comedy techniques)
(With improv &
sketch comedy
techniques)
(With improv & sketch
comedy techniques)

12. Then, the product approach
(Websites! Apps! Brand stuff!)
FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

13. Then, the product approach
... Centered around the needs of
your audience
(Websites! Apps! Brand stuff!)

14. PART II: NICE SETUP, BRO
Three tips for laying the foundation for humorous UX
design

15. 1. KNOW THE DESIRED OUTCOME
- It’s not about you being funny.
!
- Use humor only when it’s appropriate.
FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

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19. 2. CREATE A “COMIC FRAME”
- Imagine the ideal audience experience.
!
- Aim for sustainable humor, which yields higher engagement.
FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

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23. 3. CONTRAST AUDIENCE
EXPECTATIONS
- Contrast is the KEY to design humor.
!
- Multiple layers of contrast can be applied.
!
FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

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28. PART III: SUCCESSFUL LOLS
Three signs of guaranteed success

29. Humorous design success is guaranteed
when the experience is...
1. Useful.
!
2. Natural.
!
3. Memorable.
!
FunnyBizz Conference | Thurs., Oct. 30, 2014 | NYC

30. Chelsey Delaney
Senior User Experience Consultant, Catalyst Group
www.catalystnyc.com
@chelsed
Thank you!