#purposive #communication #gec

1. Purposive Communication

2.  Formalorinformal
 Verbalornonverbal
 Oralorwritten
 Intentionalorunintentional
Communication Process

3.  Intrapersonal
 Interpersonal
 Organizedcommunication
 Publiccommunicationormass
communication
Communication Process

4.  Integral aspect of living of human being
 Intrinsically, you feel the need to express yourself
 Your ability to communicate effectively establishes
connections and rapport with other people

5. • According to George Bernard Shaw “The single biggest
problem in communication is the illusion that it has taken
place”
• According to Paul J. Meyer “Communication is the key to
personal and professional success”

6. Whatever path you follow in any stage of your life,
your communication skills will propel your
progress at every phase

7. Description formulated and noted by different authors:
• Satterwhite & Olson-Sutton, 2007 –
Communication is [sometimes] defined as the process of sending and receiving messages
• Engelberg & Wynn, 2008 –
Communication is the process of using verbal and nonverbal messages to generate meaning
within and across various contexts, cultures, and channels
• Hamilton & Creel, 2011 –
Communication [is] the transactional process by which people, interacting in a particular
context, negotiate the meaning of verbal and nonverbal symbols in order to achieve shared
understanding
• Bovee & Thill, 2014 –
Communication is the process of transferring information and meaning between senders and
receivers, using one or more written, oral, visual, or electronic media

8. 1. Sender/Receiver
Sender is the participant who
Initiates the communication
process and establishes the
purpose of the message
Receiver is the one for whom
the message is intended and
sent.

9. 2. Message – contains the information, the thought, and feelings
that a communicator expresses to the other participant in the
communication process

10. 3. Channel / Medium – identifies how the message is delivered

11. 4. Feedback – the receiver’s response to the sent message.

12. 5. Context – refers to the circumstances – situations, condition,
environment can include room temperature, lighting, furniture,
timing as well as the climate and relationships that exists
between the communicators

13. 6. Noise – defined as an impediment to successful communication.
It is anything that hinders shared understanding .
 External noise – originates from the communicators’ surroundings or
environment
 Internal noise – includes anything that is self-related that may hamper
effective sending and receiving of messages
 Semantic noise – gets in way when the sender and receiver do not share
the same meanings for their verbal and non-verbal signs

14. Directions: Form a group of five to eight members. Play the game,
“Telephone”. Start by lining up or sitting in a circle. Assign one
member to think of a phrase or a sentence and let him or her
whisper it in the next person’s ear. The next person then whispers
the phrase or sentence he or she heard to the next person, and so on
until it reaches the last member of the group.