1. Social Perception
Individual Behavior in Organizations

2. What’s
Perception?
It’s …

3. WHAT WE SEE ?

4. HOW WE
FEEL?

5. WHAT WE THINK ABOUT ?

6. WHAT WE UNDERSTAND ?

8. It’s a process…
Objects
interpret
Perception
understand
society

9. A simple process…
see People
Objects or
Animals
understand
Examples…

12. So…
What about social
perception??

13. A special & complicated process:
Retrieval
and
Storage and response
retention
Encoding
and
simplification
Selective
attention/
comprehension

15. Also a little process…
encoding Encoding
Schemata outcomes:
evaluation

17. Event Memory
Person Memory
Semantic Memory

18. In the In the
life job
Determine whether or
Influence our behavior not you get a job after
an interview
Affect a wide variety of
managerial
Help us navigate our
activities, organizational
way through life
processes, and quality-
of-life issues

19. It’s the window
through which we
all
observe, interpret, a
nd prepare our
responses to people
and events.

20. The graphics in slide 8, 9,13, 15, 17, and 18 are
made by myself.
All others pictures are from :
http://www.flickr.com/