Presentation provided by Cheryl Contee entitled: "Tapping the Potential of Social Media" for social entrepreneurs at the 2009 Social Venture Conference.
2. Cheryl is a Web 2.0 and Social Media expert with over 13 years of expertise. She is a partner and consultant at Fission Strategy, and also co-founder of and blogger for Jack and Jill Politics.
14. Marketing Using Social Media? What’s the Imperative? What’s the End Goal? Who’s In Our Way? Plan of Action Engage! Measure Success
15. CONTROL OF CONTENT Unstructured User-Controlled Immersive Environment Community Defined Semistructured User-Generated Content Individually Defined Structured Organization Defined Access Find Share Participate Co-Create Collaborate Evolving Digital Channels TheChanging Landscape Controlled Information
16. Target Audience Research Allies & Partners Message Strategy Spokespeople Measure of Success Campaign Components
38. CONTROL OF CONTENT Unstructured User-Controlled Immersive Environment Community Defined Semistructured User-Generated Content Individually Defined Structured Organization Defined Access Find Share Participate Co-Create Collaborate Evolving Digital Channels TheChanging Landscape Controlled Information
