Review Whole Foods Market, Inc’s 2010 Annual report, company informa.docx

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The document provides instructions for a 5-7 page paper analyzing Whole Foods Market's 2010 Annual Report. Students are asked to: 1) summarize Whole Foods' 2010 financial performance and assess if they met shareholder expectations; 2) explain three business risks that could threaten Whole Foods' financial goals in the next 3 years; and 3) describe three control activities Whole Foods could adopt to minimize risks. Additionally, students should provide an overall impression of whether the annual report was financial or managerial in nature and its intended audience and tone.

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Review Whole Foods Market, Inc’s 2010 Annual report,
company information and investor information(see the link:
Whole Foods Market, Inc. Investor Relations
in the webilography) and write a 5-7 page paper following APA
guidelines which addresses the following:
Summarize the company’s financial performance for 2010. Do
you think they satisfied stockholder expectations? Why or why
not?
Explain three business risks or threats that might threaten
Whole Foods ability to accomplish their financial goals for the
next 3 years. Use examples and references to support your
response.
Describe three examples of control activities Whole Foods
Market, Inc. could use to minimize these risks.
What is your overall impression of Whole Foods Market, Inc.’s
annual report? Is it a financial accounting document or a
managerial accounting document? Who is the target audience?
Did the annual report present a positive or negative image of the
company? Provide support for your responses.
Assignment 3 Grading Criteria
Maximum Points
Part I
Summarized the company’s financial performance in 2010 and
explained if they met stockholder expectations.
16
Explained three business risks/threats which might threaten the
company’s ability to accomplish their financial goals over the
next three years.
16
Described three examples of control activities Whole Foods
Market, Inc. could use to minimize these risks.
16
Described their overall impression of Whole Foods Market,

Inc.’s annual report.
12
Style (8 points): Tone, audience, and word choice
Organization (16 points): Introduction, transitions, and
conclusion
Usage and Mechanics (16 points): Grammar, spelling, and
sentence structure
APA Elements (24 points): In text citations and references,
paraphrasing, and appropriate use of quotations and other
elements of style

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