Augmented Reality is the process of a Digital (Virtual) layer of information being put on the real world in real time.
In the future the whole world will be Augmented ..!
17. Mobile Market in the Middle East Mobile Subscribers in the Middle East (reference total population) Source: Dataxis Intelligence
18. Future Trends We all know that … Information is KING. Over the past few decades and with the advancements on the internet, people have more accessibility to information from around the world at their fingers tips. But now people want more … The future of information lies in the ability of a brand / product / service to provide information in real time. People would like to have the ability to be able to access information on the go. The world as we know will soon change – everything around us will be surrounded with layers of information. Those who will use this technology will immensely benefit whilst others will be left behind.
19. The way forward … Our latest technological offer is in the form of Augmented Reality applications – which creates the ability to provide layers of information in the real world to the user at the precise time that it is needed. Augmented Reality integrates 3D objects into live video. Digital processing mixes real and virtual worlds together, in real time. With Augmented Reality people will be able to see and experience a lot more than what they have been doing in the past. We believe that in the near future, the entire world would be Augmented. If the information will not be made available in real time through Augmented Reality to a user – then it may not exist at all...
20. What is Augmented Reality? Augmented Reality (AR) simply put adds graphics and sounds to the natural world as it exists. The concept of blending (augmenting) virtual data (information, rich media, and even live action) with what we see in the real world, for the purpose of enhancing our senses is indeed powerful. Augmented Reality is used to intensify the truth, boost accuracy, supplement the concrete, and add to the existent. Augmented Reality is the enrichment of physical experience with virtual information and interaction.
21. How does Augmented Reality work ? Augmented Reality integrates 3D objects into live video. The video is digitally processed and “augmented” with the 3D components. In other words, this digital processing mixes real and virtual worlds together in real time.
25. A Snapshot of our Clients … click on the LOGO to see more
26. Augmented Reality in Retail Through object recognition of everyday things (products / services), which one encounters in the real world; Augmented Reality allows users to interact with a product or vice-versa … allowing for much higher user engagement, thus, enhancing the users over all experience. An Augmented Reality application was built for the animation Coraline to increase curiosity and interactivity of the general public. Click Link to see more
27. Augmented Reality in Consumer Products Augmented Reality adds real value to traditional consumer products / collectibles by adding a virtual element to the pre-existing products such as- Magazines, Cereal Boxes, Drinks etc… To get a better understanding click here
28. Augmented Reality in Exhibitions / Events Create a truly unforgettable experience at your next event, live stage presentation, street marketing campaign or exhibition. Bring interactivity, life and dimension to a product's presentation. To get a better understanding click here
29. Augmented Reality in Education Augmented Reality can be used as a Tutorial tool – teaching students in a real environment and catering to their individual pace of learning. Augmented Reality can also be used to overlay information about how a location looked at different points in history?... how chemical structures look ? … the globe and its layers of crust in 3 dimension etc… the possibilities are only limited by one’s imagination … To get a better understanding click here
30. Augmented Reality in Digital Marketing Augmented Reality gives brands the opportunity to generate quick and important interactivity with their customers by allowing them to experience the brand in all its beauty. Brand awareness would lead customers to higher product knowledge and possibility of increased customer loyalty. Augmented Reality can work for brands in various settings depending on the brands point of interaction - At Home, Outdoor, Promotions, Loyalty Programs, Kiosks etc… To get a better understanding click here
31. Augmented Reality in Travel & Tourism Augmented Reality literally brings the world together. Tourists and travelers can be provided with in-depth information of a countries culture, heritage, do’s and don'ts. Through Augmented Reality a visitor could even experience a country’s history and be far more involved in it than by just merely reading a book. To get a better understanding click here
32. Augmented Reality in Day to Day We believe that eventually the whole world would be Augmented. Everything would come with an additional layer of information. The internet allowed for one to experience and interact with the world while sitting in the comfort of one’s chosen surroundings, but that has also made us less social. Augmented Reality brings together the best of both worlds and is the future. And the Future is Now !
33. Trivia 74 percent of online retailers in the US are planning for m-commerce, according to Shop.org/Forrester Research (June 2010) "Mobile handsets are in an excellent position to become the primary digital channel for providers of banking and related financial services in emerging markets” – Berg Insight. More than 1 in 10 mobile subscribers will use m-ticketing in 2014, estimates Jupiter Research (April 2010) “Mobile is an annualized run rate of over US$1billion. This means that the people are accessing our products and services through their mobile phones are adding a billion dollars annually to our existing revenue streams. Clearly this is the future of search on the Internet. More people in more countries are coming online from smart phones. Our mobile search queries have grown five times over the last couple of years,” – Jonathan Rosenberg, SVP, Google (October 2010).
