1. Presented by
Presented by
CHETAN MORE
CHETAN MORE
GO5 105

2. •Ranked the No 1. MNC in India by Businessworld,
India’s leading business weekly, 2006
•Ranked as the No. 1 telecommunications
equipment vendor in the country by Voice & Data for
five consecutive years –2008, 2007, 2006,2005 and
2004
•Ranked as the 9th most powerful brand by Millward
Brown’s BrandZ 2008
•Ranked world’s 4th most valuable brand by
Interbrand, 2007
•Ranked No 1 Most Trusted Brand Survey by Brand
Equity, 2008
•Ranked Asia’s most trusted brand by the Media-
Synovate, 2006

4. Presentation Include
 Why Nokia ?  Target Market
 History  Positioning
 Mission statement  BCG Matrix
 Market Segmentation  4Ps

5.  Nokia Corporation is a Finland based
multinational company
 Headquarter -- Keilaniemi, Espoo, city
neighboring Finland's capital Helsinki.
 CEO -- Olli-Pekka Kallasvuo
 Chairman -- Jorma Ollila.
 Founder -- Fredrik Idestam in 1865.
 Nokia started as a pulp, rubber and cable
manufacturer

7. “ Nokia is world third richest
company ”

8. HISTORY OF NOKIA
 It also provides the services for network operators.
 Company recorded revenues of 41,121 Million € in 2007
about 20.3% increase from 2006.
 Company offers its products in 150 countries. Its HQ is in
 Espoo, Finland and employees about 68,500 people . Other
 company of Nokia are in China , Hungry , Germany , Korea
and India

9. Concept Phones…
• Nokia is working on future of mobile with their new
concept Nokia "Scentsory".
• This new mobile device uses the sense of smell,
sight, hearing, and touch to create a multiscensory
environment for the caller.
• Scentsory would be able to detect smells as well as
radiate colors, lighting, and temperature of the caller
with Dual screens and hidden camera

10. Marketing Strategies Nokia…
• Focused on Handset Manufacture only
• Enhance Product Portfolio
• Increase Distribution Channels
• Adjust Preferences for specific markets
• Customer Satisfaction
• Focused on Replacement
• Increase Commitment to Emerging Market
• Improve Collaboration on Designs
• Ensure Accountability and Quality
• Aggressive Pricing

11. Segmentation Strategy
Geographic:
o Nokia immediate geographic target is rural
India.
o The total targeted population is estimated
at 100 million.
Demographic:
o Male and female.
o Ages 25-50, this is the segment that
makes up 80% of the Nokia mobile phone
market

13. BCG Matrix of NOKIA
N-Series Premium Series
Entry Level N-Gage

14.  Nokia uses a pricing strategy that
best suits the product.
 Market Penetration- Nokia 1100.
 Market Skimming- N-95.
 Hence, The Strategy which was
used for N-Series & E-Series
was Market Skimming.

15. • AIDA in Nokia – :
• A – Attention : attract the attention of the
customer.
• I – Interest : raise customer interest by
demonstrating features, advantages, and benefits.
• D – Desire : convince customers that they want
and desire the product or service and that it will
satisfy their needs.
• A – Action : lead customers towards taking
action and/or purchasing.

16. Product Promotion…
Advertising: Through TV, Sign boards, Bill boards,
Radio, Newspaper, Broachers, Posters, Dummies and
display stands
 Discounts are provided to online
Nokia purchasers through Nokia
discount coupons or coupon codes
 Commission is also provided to
retailers on the sale of every Nokia
cell phones and accessories.

17. • Public Relations ( PR )…
Nokia has strong PR. They keep on doing some or the
other new events, programmes and publicity, so as to
keep up with the brilliant image of the company and
also to enhance the brand equity.
• Direct Marketing :
• Nokia does not perform Direct Sales
activities on its official website
www.nokia.com.
• Nokia use DEMO style of Direct Marketing.
• Nokia does not use Direct Mail or
Telemarketing styles of Direct Marketing.

18. Packaging…
Packaging is important because it protects products
as they make their way from factory to customers.
Attractive, Good & Secure Packing
 During 2007, 15,000 ton packaging
material has been saved by using
smaller packaging.
 Nokia have reduced the amount of
printed material inside the box,
 In 2007 Nokia began to increase the
level of recycled content

19. Lifecycle …
• Globally Nokia’s market is at maturity, where as in
India it is still in the Growth stage.
Globally Placed
Here
In India
Rs. Placed here
Time
Product life cycle