The document outlines a road show activation plan for ACI Reaper agricultural equipment. The campaign will involve road shows in rural areas across 22 districts and 100-150 villages over 50 days. The road shows will demonstrate the product, educate farmers on its benefits, and encourage engagement through music, entertainment and feedback collection. Follow-up events will be held in 5 locations to further promote the product and build relationships with farmers. The goal is to establish ACI Reaper as the top of mind brand for farmers in rice and wheat harvesting.

1. 1
SBU
ACI Motors, ACI Agribusiness
BRAND
ACI Reaper
AGENDA
ROAD SHOW ACTIVATION FOLLOWED BY BTL

2. 2
A Road Show Planning
with an objective to establish ACI Reaper's
Function of Usage Benefit Image
as Top of Mind among farmers

3. 3
Campaign: Road Show Activation followed by BTL

4. 4
Campaign: Road Show at Rural Spots
ACI REAPER

5. 5
Product: ACI Reaper

6. 6
Function of the Product
 Cropping Paddy/Rice and Wheat
The USAGE Benefit of the Product
 Less Time Consuming (33.33 Katha in 1 Hour)
 Save 87% Expense
 Higher Level of Cropping
 Harmless for the Crops
 Save Labor Expense during the Season

7. 7
Target Group
Farmers (Non Users and/or Users)

8. 8
Target Audience (Secondary Target Group)
Agro Expert Surrounded Farmers Mass People

9. 9
Days, Routes & Spots
Type 01: Selected Spots of
Adjacent Haats & Bazaars of
Highway
Type 02: Selected Spots of
Adjacent Deep Rural Areas’
Haats & Bazaars from Distant
Highway
Type 03: Selected Spots of
Open Grounds for Adjacent
and Nearby 10 Spots (where
Road Show Done) each of
Haats & Bazaars at Deep
Rural Areas and/or Highway
22 Districts, 50 Upazillas
(approx.) and 100-150
Bazaars and/or Haats
50 Days and 250 Hours
(max.) for 100-150
Activations including 05
Maath Dibosh Event

10. 10
Objectives

11. 11
Activities Basic Outline
Deep Rural
Out Reach
Farmers
Engagement
Product
Placement at
Top of Mind
Feedback
Analysis

12. 12
Activities Detail Outline
Triggering Talks
on Farmers‘
present cropping
Sources and
proving them the
benefit of the
Reaper
Announcing
Road Show an
Activity Date and
Location through
Miking like Teaser
(like Bangla
Cinema) as well as
Maath Dibosh
Making PR with
Gift and Inviting
Krishi Officer for the
Maath Dibosh
BE FRIEND

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Activities Detail Outline
Reaching the
Van at Deep Level
of Villages’ Haats
& Bazaars where
our Van can
easily get entry
and exit
Creating Impact
about Product by
informing the
functionality and
its benefits and
having a proper
Feedback
Engaging Farmers
by Entertainment
and Graffiti. Finally
amplifying them
for making
friendship with
Reaper.
BE SMILE

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The BIG Idea of the Road Show

15. 15
Positioning of the Brand

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Pre Activation
The Event Supervisor (01)
along with Field Forces will
visit some specific TONGS
of the selected spots
respectively prior 2/3 days
on basis of action to call,
without Van.
There will be merchandizing
(CUTOUTS) at the nearby
Retail Stores of ACI Motors
of those selected spots.
There will be big size
CLOTH BANNERS at the
adjacent Haats & Bazaars
of Highway of those spots.
The Event Supervisor (01)
will be at the specific spot
wise Upazila prior 2/3 days
also for having PR with
KRISHI OFFICER along
with Field Force and will also
invite him with Gift for
attending our 05 Maath
Dibosh respectively with
Product Physical Presence.

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Road Show Activation & Roll Out
Covered
BRANDED Pick
Up/Van
Event SUPERVISOR
(02 Persons) with
Branded Polo T-shirt
Brand PROMOTER
with Branded
Round Neck T-shirt
and Surprising the
pedestrians by being a
Mobile POSTER Man,
the Driver will also
act a role as BP
MIKE Announcement
Sound System and
Creative Copy
VIDEO Projection
Existing Drama with
CG Correction of
Present CP Offer

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Road Show Activation & Roll Out
HANDBILLS
Distribution
DATABASE Create
with Mobile Numbers
QUIZ Interaction
SELFIE Taken with
Farmers
Recorded Music FOLK

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Maath Dibosh Events
After 10 SPOTS Road
Show, Total 05
Maath Dibosh
Events
MAATH DIBOSH
Event Announcing &
Inviting. And Involving
Krishi Officer and
Local Administrative
& Leaders
OPEN GROUND
Gathering including
Fair Arrangement
PHYSICAL
PRODUCT Presence
& Demonstration
Folk MUSIC SHOW
by Local

20. 20
Post Activation
FACEBOOK Upload YOUTUBE Upload
NEW DESIGN Leaflet
by the Images of the
Road Show
BANNER at Retail
Stores
ARCHIVING All

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Rationale of the Positioning
ACI Agribusiness (itself) as well as its all SBUs (individually)
provides agriculture based innovative technological solution to the
farmers for enabling security of the country in the process of
improving FARMERS’ sustainability by availing quality and better
lifestyle and living.
ACI REAPER IS PROUDLY ONE OF INNOVATIVE
TECHNOLOGICAL SOLUTION FOR ACHIEVING SMILES OF
FARMERS, I.E., CREATING WEALTH FOR FARMERS

22. 22
Reference/Sample of Some Activities

23. 23
Reference/Sample of Some Activities

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Factors of this Road Show Designs & Modalities
Effectively Result
Generating
Enthusiastically Engaging Highly Communicating
Magnificently Memorizing
50 SPOTS will CREATE 50 X
100 = 5000 FARMERS TO
AWARE (minimum)
Pre Activation is important
cause either Farmers’
participants in the main
Activation couldn’t be
ensured
Farmers are mainly
influenced by Krishi Officer,
for this his presence in the
Maath Dibosh will be highly
effective
Farmers always believe in
Physical presence of any
product, so Reaper’s
presence in the Maath
Dibosh will give them more
confidence on product
Music and Entertainment
always make us enthusiastic
and engaging our mind,
Reaper needs an emotional
connection apart from
Technological Attributes

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Benefits Analysis of this Road Show
This ROAD SHOW ACTIVATION PROMISES at the Top of Mind of the TG:
Brand
Awareness
Product
Relationships
Customer
Focus
Alignment of
Primary &
Secondary

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Logistics & Supports
 1 or 2 Pick Up (01 Ton)
 Projector with Screen
 LCD/LED TV with DVD Player
 Sound System
 Generator
 Spray Colors (Green, Yellow, Red, Orange & Silver)
 Hotel Accommodation
 Field Forces respectively Spot wise (1 or 2 Concern/s)
 Daily Meals for 04 Persons

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Communication Materials
 Banners
 Cut Out
 Handbills
 Mobile Posters
 AV
 Backdrop
 Branded Pick Up
 T-shirt
 Notebook & Key Ring for Krishi Officer
 Graffiti
 Music (Song) Recorded
 Invitation Card for Maath Dibosh

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Lyric (Option) Folk – Puthi Flavor
শ োনেে শ োনেে শে বোসী
শ োনেে দেয়ো মে
এদসআই দিপোনিি কথো
কদিব বর্ণে।
ওনি মোনে ঘোনে ফসল কোনে
আমোি কৃ ষক ভোই
তোিো বোড়োয় শেন ি ধোে
তবু দুঃনেি অন্ত েোই
ফসল কোেো দেনয়।
ফসল কোেো হনল সহয
সোহস থোনক মনে
একজনেি আেনে ভোনস
আিও ে জনে
যোনেি এদসআই দিপোি আনে।
যোনেি এদসআই দিপোি আনে
স্বপ্ন শেনে শবদ ফসল কোেোি
সময়মনতো মূলধর্ শপনল
েুদ নত আেনেি শজোয়োি
ভোইনি কৃ ষক ভোইনেি।
ভোইনি কৃ ষক ভোইনেি হোনতি মুনে
দমলোয় সুনেি হোত
এদসআই দিপোি বযবহোনি
েিচ হনব কম
সোিো শে জুনড়।
সোিো শে জুনড়
এদসআই দিপোি শেনেো
ঘেোইনলো দক েোরুেও কোিবোি
কৃ ষনকি সমৃদিনত
মোনে শেনত েুদ িও শজোয়োি।

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Lyric (Option) Modern – Band Flavor
তু দম হোজোি বুনকি স্বপ্ন দেনয় জোগ্রত এক ভূ দম
হোজোি হোনতি দ্বীপ্ত পথ, সোহস মোনে তু দম
তু দম অযুত শচোনেি তোিোয় তোিোয় দূি বহুদূি শেেো
সতয, সুপথ এই জীবনেি শতোমোি কোনে শ েো
তবুও আবোি শসই শসই সতয পনথ ভোসোই
এদসআই দিপোনিি পনথ এদিনয় যোই
তু দম আমোনেি শেষ্ঠ সূযণসন্তোে
শতোমোি কলযোনে কৃ দষি কলযোে।
দিপোনিি দিনতই আমিো সোমনে আিোই
শসই সতয সবোইনক জোেোই
এদসআই দিপোনিি পনথ এদিনয় যোই
শতোমোি হোদসই বোাংলোনেন ি হোদস
শতোমোি হোদসই আমোনেি হোদস
এদসআই দিপোনিি পনথ এদিনয় যোই
শতোমোি সোহসই বোাংলোনেন ি জয়
শতোমোি সোহসই আমোনেি জয়
এদসআই দিপোনিি পনথ এদিনয় যোই
এদসআই দিপোনিি পনথই জনয়ি ঠিকোেো
শতোমোি শেনহই িড়ো স্বোধীে সীমোেো
এদসআই দিপোনিি পনথই কৃ দষি উন্নয়ে
শতোমোি শচষ্টোনতই শতোমোি অদধক মূলধর্
এদসআই দিপোনিি পনথ এদিনয় যোই
উপনচ পনড় আজ ও আিোমীি ফসনলি ভীনড়

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Create a continuous consumer
JOURNEY
by bring to farmer’s life the brand essence of
REAPER # FARMER’S SMILE
through series of
FRIENDLY Brand Experiences
to build innovative modern agricultural preferences