Less is more is a fascinating, age-old concept (and the concept upon which minimalist design is based). When applied thoroughly, less is more can generate higher user engagement, better usability, and more aesthetic appeal. Unfortunately, many designers can’t seem to get it right. We see so many boring, seamless, and emotionless design products that just don't spark joy. I wonder: what are the ideal attributes for a designer to possess. Those timeless, versatile qualities that work with just about any trend, and can be easily applied to all design fields? I began a personal crusade to find out. The result was the discovery and definition of a brand-new figure in the world of design. Meet the Faultless Designer.

2. the ability to create with more

3. MY ENDLESS RESEARCH
2008 2012 2019
to be continued…
2000
FEARLESS DOUBTLESS RESTLESS FAULTLESS
almost

4. MORE
CONFUSION FOCUS
INFORMATION MEANING
FRUSTRATION TIME
ERROR TRUST
NONSENSE EMOTION

5. categorise, organise and prioritise
LESS CONFUSION
MORE FOCUS

6. MARIE KONDO
Japanese organising consultant and author

7. LESS CONFUSION, MORE FOCUS
categorise, organise and prioritise
Spore Magazine Landing Page
Exclusive interviews (1 item)
Opinion papers (articles)
Spore Past issues (magazines)
Social media
Dossier (up to 4 news)
Latest news
Link to other publications
Press Reviews
Newsletter
Footer/Header

8. WIREFRAME FOR SPORE MAGAZINE
proposal A
Create some variations of wireframes
that could be presented to the client.

9. WIREFRAME FOR SPORE MAGAZINE
proposal B
Wireframes ensure focus on content and
interaction, instead of more emotional aspects.

10. spore.cta.int
SPORE MAGAZINE LANDING PAGE
part of the design for CTA website

11. appreciate white space
LESS INFORMATION
MORE MEANING

12. NATIONAL SEPTEMBER 11th MEMORIAL
New York City, USA

13. JOOMLA OFFICIAL LOGO
logo’s clear space
In design terms, white space can equal respect.

14. J AND BEYOND WEBSITE 2010
around the Joomla! world in 72 hours
jandbeyond.org

15. J AND BEYOND WEBSITE 2011
Joomla! and the Knights of Open Source
jandbeyond.org
Cramming a web page with
content and huge text won’t deliver
the experience your readers crave.

16. J AND BEYOND WEBSITE 2018
Jeder jeck is anders
jandbeyond.org
By increasing the amount of white space,
you naturally give each element
its own dignity and meaning.

17. create enjoyable experiences
LESS FRUSTRATION
MORE TIME

18. VIEW FROM THE SEA
Ermoupolis, Syros

19. VALYS APP
Dashboard and UI cards
Always illustrate the perception of time.

20. Divide the amount of information
needed into manageable chunks.
VALYS APP
Booking a ride

21. Divide the amount of information
needed into manageable chunks.
VALYS APP
Booking a ride

22. VALYS APP
Booking a ride
Divide the amount of information
needed into manageable chunks.

23. VALYS APP
Journey information
Reduce the amount of discomfort
in complex tasks, and add the right amount
of feedback to guide the user.

24. design for consistency
LESS ERROR
MORE TRUST

25. SUBWAY SIGN
New York City, USA

26. BUS DRIVER APP
design system

27. design with and for emotions
LESS NONSENSE
MORE CARE

28. MOUNT FUJI
Honshu, Japan

29. BUS DRIVER APP
Tracking button
Digital products, when created with love
and respect, can shine with their very
own life and light.

30. BUS DRIVER APP
Welcome message
Digital products, when created with love
and respect, can shine with their very
own life and light.

31. BUS DRIVER APP
Rewarding messages
Think about the user and their state of mind.

32. LESS CONFUSION IS
MORE FOCUS
LESS INFORMATION IS
MORE MEANING
LESS FRUSTRATION IS
MORE TIME
LESS ERRORS IS
MORE TRUST
LESS NONSENSE IS
MORE EMOTION

33. Simplicity is about subtracting the obvious
and adding the meaningful.
John Maeda

34. THANK YOU!
@chiaraaliotta
www.untilsunday.it