The document discusses the history and evolution of graphic design and typography from the early 20th century to today. It provides examples from different eras of pioneering design work in areas like layout, images, icons, and typography. These include examples from the 1920s, 1950s, 1960s, 1980s, and 2000s. The document suggests that while media and technology have changed, the basic principles of design have remained important to effective communication over time.

1. ChiaraAliotta,UntilSunday

2. RICH TEA
La mia agenda
2016

3. PREDICTINGTHEFUTURESINCE1970

4. PREDICTINGTHEFUTURESINCE1970
2001: A Space Odyssey, Stanley Kubrick
1968

5. PREDICTINGTHEFUTURESINCE1970
Start Trek III: The Search of Spock, Leonard Nimoy
1984

6. Back to the Future Part 2, Robert Zemeckis
1989

7. Minority Report, Steven Spielberg
2002

8. CMYKWORLDTRAVELLINGINTIMEANDSPACE

9. 1947
BRAND IDENTITY

10. 1947 Jan Tschichold: Penguin Composition Rules
1937 1947 2003

11. TODAY Coca Cola DesignMachine by David Butler
cocacola.com

12. TYPOGRAPHY
1927

13. 1927 H. N. Werkman: De Ploeg Groningen Holland

14. TODAY Boris Ignatovich by Redis
borisignatovich.com
SOTD and Honorable Mention: 01 November 2015

15. 1958
LAYOUT

16. 1958 Karl Gerstner: Geigy heute

17. TODAY Kekselias by Locomotive
kekselias.com
SOTD and Honorable Mention: 22 December 2015

18. 1931
IMAGES

19. 1931 Piet Zwart: Reclame

20. TODAY Space Matters by Studio Space Matters
space-matters.com

21. 1936
ICONS

22. 1936 Otto Neurath and Gerd Arntz : Isotype

23. TODAY Material Design Icon System by Google
design.google.com/icons

24. HERETOSTAYTHEDIGITALERAISEVOLVING

25. NOW LISTENING TO
SPACEODDITY
NEWEMAILS!
REPLY NOW REMIND ME LATER
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MUMCALLING!
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VIDEOMEETING
9:30AMGMT (+2)

26. INTHEAGEOFE-READERS…
New Yorkers reading. Photos by Lawrence Schwartzwald, 2013

27. Nothing is lost, nothing is created,
everything is transformed.
Antoine Lavoisier
(1743-1794)

28. @ChiaraAliotta
untilsunday.it