This presentation is about the MTV EMAs 2014 ( European Music Awards) and how they've used the social media to promote the event and, still using social media, how they've target young people.

1. DIGITAL MARKETING: LET’S GET YOU INVOLVED!
CHIARALUNA
GIONTELLA

2. Digital marketing Digital tools (such as tv, mobile
phone, social network, email…) used by marketers
to attract engage and build relationships with
customers.

3. W
H
Y
&
H
O
W

4. Digital Marketing to promote the
MTV EMA
(European Music Awards)
#SOCIAL MEDIA
#EMAzingFan
Tickets Lottery
Casting to get a spot

5. “THE WORLD AFTER NICKI MINAJ
ROCKED THE 2014 MTV EMA”

7. THANK YOU!

8. References:
- Dibb, Simkin, Pride, Ferrell (2012), “Marketing Concepts
and Strategies”, 6th Edition, chapter 18
- MTV EMA website ( http://it.mtvema.com/ ) accessed on
October 22nd