Leslie Marshall, Head of Experiential Marketing at Morningtar shares how they incorporate VR and AR at their conferences to enhance sponsor, employee and attendee experiences.
Watch the video here - https://www.youtube.com/watch?v=JBEbVuadeLQ
Find out more about our upcoming events at - www.digitalmegaphone.com
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The market for mobile
AR is projected to be
$108 Billion by 2021
Source: Digi-Capital
8. What is Augmented Reality?
Augmented Reality (AR),
adds graphics, sounds, and
touch feedback into our
natural world to create an
enhanced user experience.
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AR@MIC Goals
▪ Provide attendees with
opportunities to connect with
Morningstar people and
products
▪ Feature Morningstar data in
an interactive format
▪ Deliver a new, fun experience
for #MICUS attendees
▪ Increase interest and traffic
for sponsors
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AR@MIC – How It Worked
▪ Download from app store
▪ Prominent placement as a
home screen icon within main
conference app
▪ Deep link between main
conference app & AR@MIC
app created by Mesmerize
(project developer)
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AR@MIC – Nearby
Attendees scanned QR
codes on signs in the
exhibit hall
After scanning the QR
code, attendees could see
all events happening
nearby throughout the day
Results = 193 Interactions
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AR@MIC – 3D Floorplan
▪ Attendees could plan their
conference experience and get
oriented with the conference
space
Results = 361 Interactions
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AR@MIC – Sponsors
▪ Signs with QR codes provided
to sponsors
▪ Attendees scanned the sign to
find out more about the
company, featuring
Morningstar Data
250 Sponsor Interactions
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AR@MIC – Discoveries
Tokens were placed in the
exhibit hall
Morningstar employees had
tokens on their badges
1,304 Discoveries
25. #TheInvestorSuccessProject
After taking part in the VR
experience, attendees were
encouraged to move on to the
Behavioural Science area of the
conference to learn more about
our Investor Success Project
26. VR at #MICUS Results
• 408 sessions
• Henry session was the most
popular (69.8%); Wife (15.7%);
Retiree (14.7%)
• Attendees spent 25 hours in
virtual reality
• Average: 3:48 seconds per session
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Add value
Deliver information
Create memorable experiences
Drive action
Make connections with
attendees
Augmented Reality and Virtual Reality – New Ways to Connect
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▪ Smartphone is no longer just for
calls, but a consumer platform
▪ Application across a variety of
industries from fashion and retail
to healthcare and finance
▪ Untethered AR and VR devices –
Magic Leap, Oculus GO
▪ Lower Pricing = Greater Adoption
and Accessibility
Trends Driving Adoption and Growth of AR and VR