Dave Balter Presentation, Fall 2009
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The document discusses strategies for generating positive word-of-mouth marketing through social media. It outlines four key tools: generating celebrity, offering value, creating scarcity, and providing exclusivity. It also lists ten tips for word-of-mouth marketing, such as keeping promotions secretive, surprising people, limiting production, and personifying brands.
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Dave Balter Presentation, Fall 2009
- 1. The Social izing of Word of Mouth Tweet what?
- 2. Man Groomer
- 3. WOM Evolution The last decade… A long, long, long time…
- 10. Astro Turfing
- 11. Real Time Connections To your Community (and others!) At Massive Scale
- 13. Social Media has overtaken porn as the #1 media on the Web
- 14. X X X July 2008
- 16. FAIL FAIL
- 18. delete 10 of your Facebook friends and get a free Whopper
- 23. Scale Jacking
- 28. The Social Media Guru
- 29. Updated Guides concerning endorsements and testimonials in advertising
- 30. Bloggers and other reviewers must disclose any payments or free products they receive from advertisers
- 31. Mary Engle The Guides Explained
- 32. Mary Engle The $11,000 Question
- 37. You cannot use customer testimonials or endorsements that are atypical
- 38. How good are you at monitoring and enforcing the FTC’s Guidelines?
- 39. Mary Engle Video
- 41. Mary Engle Video
- 42. Compliance Assurance Team Advocate submits Word of Mouth content Up to 200 trained experts on staff to read and review Data is bucketed and content is scored. Individual discussions are developed Approved Content: Distributed via social media 1 2 4b 3 Database of Agent Reports Reports Analyzed: Themes, opinions, actions taken 4a
- 44. 4 key social media tools for generating word of mouth Celebrity 1 Value 2 Scarcity 3 Exclusivity 4
- 45. Mary Engle Video Social Media Tool #1: Generate Celebrity
- 47. “ I just looked at my followers number and said to myself ‘ where did all these people come from?’ ”
- 49. Celebrity of Knowledge: “BzzAgent Girl”
- 50. Mary Engle Video Social Media Tool #2: Offer Incredible Value
- 55. Mary Engle Video Social Media Tool #3: Make it Scarce
- 56. Mary Engle Video Scarcity: Google Wave
- 57. Mary Engle Video Social Media Tool #4: Provide Exclusivity
- 61. My tummy aches…
- 62. Ty’s Ten (WOM) Tips 1. Reasonable Price 2. Keep it Secretive 3. Surprise People 4. Limit Production 5. Avoid Large Chains 6. Simplicity 7. Personification 8. Variety 9. Retirements 10. Risk
- 63. Ty’s Ten (WOM) Tips 1. Reasonable Price 2. Keep it Secretive 3. Surprise People 4. Limit Production 5. Avoid Large Chains 6. Simplicity 7. Personification 8. Variety 9. Retirements 10. Risk
- 64. Thanks!
Notas del editor
- For a whopping $0.65 cents you can write a 5 out of 5 review of a Belkin product, and downrank negative reviews while you're at it. Michael Bayard is a Business Development Representative at Belkin, and seems to have pulled the Mechanical Turk posting, but the him and his company have yet to comment publicly. Say it ain't so, Mike!
- For a whopping $0.65 cents you can write a 5 out of 5 review of a Belkin product, and downrank negative reviews while you're at it. Michael Bayard is a Business Development Representative at Belkin, and seems to have pulled the Mechanical Turk posting, but the him and his company have yet to comment publicly. Say it ain't so, Mike!
- Geo-targeted recruiting to help the client perform match-market testing (we don’t know the approach or results; we just know the client always structures our program markets to facilitate other tests) BzzKit included: package of the product and coupons to pass-along, an educational book about allergies for the kids Each Agent influenced 42 communications 32% of competitor households switched to the brand as a result of campaign participation