Speak the Work 2: September 2015
•Descargar como PPTX, PDF•
1 recomendación•197 vistas
This document provides an agenda and guidance for telling stories to make news and engage audiences. It discusses finding story types like problem-to-solution or rule-of-three, using reporter speak in titles and themes, and following steps to create, proof, publish, market, and engage with content on the right platforms. Attendees are asked to craft a 300-600 word story or under 1 minute video using the information and bring copies to share at the next meeting.
Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (20)
Destacado
Destacado (16)
Similar a Speak the Work 2: September 2015
Similar a Speak the Work 2: September 2015 (8)
Último
Último (20)
Speak the Work 2: September 2015
- 1. Speak the work 2: Telling our own stories Gordon Mayer
- 2. 1. Introductions: Play the Headline Game 2. Finding your stories 3. Telling stories—edit/publish 4. Using your stories-market/engage 5. Next steps Agenda
- 3. To Make News, You Need To Do or Create Something Man bites Dog, Peter Blapps, from flickr
- 4. Audiences Do Not Want “mission statement” by Ecastro, from flickr
- 5. Use reporter speak 1: story types • Poster child • Problem to solution • Cliches and common phrases • “News peg”—play off current events • Rule of 3: sources, facts, stats make a story • I stories
- 6. Use reporter speak 2: story titles • How We Began / Influences / Founders • Obstacles Faced and Problems Solved • Where I Got This Idea • What We Believe • Before our time / After we did our thing • Accomplishments, Victories, Feeling good!
- 7. Use reporter speak 3: story themes • Oh No!...disaster, tragedy, bad news • Yes!...victory, agreement, improvement • Wow!...extreme, unique event • Hmmm!...thought-provoking, stimulating • Rituals...opening days, funerals, birthdays • News You Can Use...helpful information
- 8. Steps to creating content 1. Report (interview, research, or draft) 2. Create (write / edit / shoot / borrow) 3. Proof (friend or colleague) 4. Publish (post / print / mail / share) 5. Market (tell everyone what you just did) 6. Engage (listen & respond) 7. Repeat (weekly, semi-weekly, monthly,
- 9. Make it stand out
- 10. Pick the right platform
- 12. Market & Engage • Word of mouth • Social media champions • Know your audience and go deep • Others?
- 13. Next • Craft 300 to 600 words + 1 image • Or < 1 minute video • Use info from this evening • Please bring 6 copies for group to read • Same time, same place Wednesday, 9/23
- 14. Thanks! Gordon Mayer 312-307-0133 gordonmmayer@ gmail.com Ameca Valley, Jalisco, Mexico Storyteller Figure, A.D. 100/800 Art Institute of Chicago
Notas del editor
- 9