Third Sector Digital Edge Presentation
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@kirsty and @lucychildsi discuss present on behalf of @childsi DIVE DEEPER INTO SOCIAL PLATFORMS Quality vs. quantity – gain a clear understanding of which social channels are for you and how to extract maximum value from them
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Third Sector Digital Edge Presentation
- 2. Dive Deeper into Social Platforms Quality vs. Quantity: Gaining maximum value
- 3. Who we are … Child’s i Foundation believes children should grow up in families, not orphanages. We've proved it's possible to find families for abandoned children instead of placing them into long- term care in Uganda. Now we want to change the lives of other children around the world.
- 4. Who we are not … A “digital charity” or a “social charity” So how would we describe ourselves? A small organisation with a big ambition and a huge responsibility to do the right thing by the parents we support, the children we help and the community of donors and supporters who enable us to exist and continue our work.
- 5. A snapshot of our community
- 6. We’re not a “digital charity” but we have used digital from the outset to build and inspire our community
- 7. Digital channels have enabled us to build this project together
- 8. And allow everyone to feel they can make a difference
- 9. On nearly a £0 budget
- 10. Enabling a value exchange
- 13. And allowing us to tell our story
- 14. As organisations and ambitions evolve so do comms strategies and tools
- 15. 15 “In a mere two minutes on any given day, 1 million pieces of content are uploaded to Facebook, and a half million emails are sent around the world.” “There’s too much content — and not enough of the right kind — to reach customers effectively.” “Delivering the content your audience needs, in all the places they need it.” We’re all now obliged to be “social” and quotes like this are bandied around …
- 16. How can we ever be more interesting than this?
- 17. It’s about knowing who you really are We are unashamed content creators and storytellers
- 18. We tell our story using video
- 19. We keep it real and personal
- 20. We share it with our community
- 21. Delivered in packages for different audiences and platforms
- 22. Lean •Have a hypothesis •Gather data to test •Target your effort •DIY Agile •Experiment •Work in short cycles •Adapt based on feedback •Focus on improving If we had to make a diagram of our approach
- 23. Engaging content that answers questions that they want to talk about and share that reaches the right people, when they want it and which makes them do something Short web pages, video, blog posts in search, in email, in social streams, on mobile because it’s informative, emotive or educational subscribe, donate, tell someone else And in our heads our toolbox looks like this
- 24. Talking of lean – we scrapped our website and now we just use Tumblr
- 25. Talking of lean – we scrapped our website and now we just use Tumblr
- 26. And use richer content channels to support our comms strategy
- 27. Being social isn’t about broadcasting all your own problems. We want to find out about others and share what we learn.
- 28. And we accept that some people prefer to be in different places than us but we can be everywhere all the time
- 29. 29 There are places we know we should be or maybe just could be
- 30. What do you want to achieve? Who do you want to engage? What do you want them to do, think and feel? If it works, how will you know? But it all comes down to setting goals and finding data sources
- 31. Reach Engagement Impact How many people saw it? What reaction have you had? What changed? OuttakeOutput OutcomeInputGoals Who are you aiming to talk to? What do you want them to do, think & feel? What time & money did you invest? Costs, time budgets Web analytics, clicks, Tweet analysis, comments Donations, calls and expressions of interest We’d like to tell you this is what we do, but this is really what we wish we did
- 32. Some channels are purely practical
- 33. And others just really time efficient
- 34. We’re not experts But what we know is the popularity and purpose of social channels shifts and changes. Different goals demand different approaches to creating, curating and sharing content. For a small charity been lean and agile is just has to be part of our DNA. Supporters prefer real people to communicate with.
- 35. So this is what we use / have used … Twitter Facebook Wordpress Tumblr Youtube Shopify Mailchimp Pinterest Storify Instagram Scoop.it Flip.it Flickr Linked In Google + Chatter Yammer … and more and so on …
Notas del editor
- How we used digital to build and inspire our community For those of you that don’t know Child’s i Foundation I just wanted to give you a bit of background. I thought the most fitting start would be to show you our mission video on YouTube [video] In Uganda poverty, disease and violence are rife – which leads to hundreds of children being abandoned every year. Child’s i Foundation is helping solve this endemic problem. Our mother and baby centre gives vulnerable mothers the support they need to keep their children; our transitional home and family support centre provides quality short-term care for babies; while our placement programme ensures every child in our care grows up in a loving family in Uganda. All of this has been achieved in the last 2 and a half years due to the support and endurance of our worldwide family of supporters who have collaborated to make our dream a reality.
- We recognised a massive opportunity for many people to join forces to make a huge difference to a generation of children.
- For small amounts of time, love and money correctly targeted, we believed, and still do, and in fact have proved, that a great difference can be made. When people get involved in the way they want to, they are acting to actually create something they can see and be part of. A journey they can follow. Not just putting a cheque in the post, “into a bureaucracy”.
- We are a community, everything we do revolves around our community and the connections we make through it.
- We do however try to do things differently behind the “give” button. We feel our donors deserve a little fun, humour and creativity in return for their generosity. Our one-off donations were made on an interactive, tweeting brick wall hooked up to an ecommerce backend. Built of course by a group of kind and willing volunteers.
- Again our values are upheld. Every brick is equal. Doesn’t matter if you pay £2.50 (minimum due to admin fees) we are so grateful for your donation. The average donation is approximately £40
- We also launched a baby shower using the online site “shopify”. We encourage supporters to buy gifts for occasions like Mother’s Day, Christmas etc. for their loved ones. These items are genuine items needed by our babies, mothers and centres.
- This is to prove social channels do work. Joey was abandoned in a public taxi park when he was just four weeks old. Before we set up our Baby Abandonment Project, Joey would doubtless have spent his life in an institution. Instead, after just six weeks with us in Malaika, Desire and George, a wonderful Ugandan couple, adopted him. After his terrible start, he was finally cherished by a loving family and had a wonderful future ahead of him. Then disaster struck. On Monday night, we found out that Joey is suffering from critical stenosis of his pulmonary artery – and it was only a matter of time before he would suffer cardiac failure. It seems he is already a true miracle baby – we discovered that since his birth, Joey’s heart has been relying solely on the temporary structures that are necessary for babies in the womb. These should have closed up within days of his birth, but they have somehow remained open, and are currently the only things keeping him alive. We launched an appeal on Just Giving, hoping we could go some way to raising the £10,000 we needed to send Joey for life-saving care. Then another miracle happened – you raised the entire amount in 38 hours.
- After all, this is about relationships. We all build relationships in different ways.
- Forces us to think about the content and whether we need it
- Forces us to think about the content and whether we need it
- Forces us to think about the content and whether we need it
- It might become our new favourite place – who knows?!
- Borrowed slide https://audioboo.fm/channel/nspccnews On our AudioBoo Channel you can find vox pops from our events, interviews with social workers, supporters, and more. For more information and to make a donation please visit our website:www.nspcc.org.uk But there is only so much time in the day
- Borrowed slide
- Borrowed slide
- Flickr is an archive
- Flickr is an archive