A Q&A session for accessing data on theeXtension

1. Google Analytics:
Q and A
Ben MacNeill, eXtension
ben.macneill@extension.org

2. Getting Access to GA
• Join the eXtension Web Analytics community
http://www.extension.org/people/communities/205
• You'll need a Gmail address or an email associated with a
Google account

3. “I know what search terms people
use to get to a specific page. Is there
way to get this information for a
group of pages?”

4. Breaking down the
Question
Q: How do we find a specific page?
A: Look at “Top Content.” Use page filter.
Q: Where are the search terms?
A: Look at “Entrance Keywords.”
Q: How do we get this for a group of pages?
A: Create an Advanced Segment.

5. “How well is our CoP doing
compared to other content areas
on extension.org?”

6. Breaking down the
Question
Q: What does it mean to do well?
A: Bounce rates? Time on Site? Loyalty? Pages/
visit? Geography?
Q: Does it make sense to compare to other
content areas?
A: Not sure. Probably more useful to compare
within your own content.
Q: How do you compare?
A: Use multiple Advanced Segments.

7. “We track PDFs on the site.
Is there any way to track
views of these files?”

8. Breaking down the
Question
Q: How does GA track pages?
A: With a javascript snippet added to each page
Q: How can you track files?
A: Adding a js event to links. Appends
“outgoing” to URL and saves as a page view.
Q: How do you see the data?
A: In a separate profile:
“www.extension.org Outgoing links (not for total page views)”

9. Happy Analyzing!
• Join the eXtension Web Analytics community
http://www.extension.org/people/communities/205
• Questions? There's a group mail list or email me:
• web-analytics@lists.extension.org
• ben.macneill@extension.org