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THE FUTURE IS NOW
                                                          TRANSFORM YOURSELF

                                                            李映

                                                            EMC全球副總裁
                                                               暨中國卓越研發集團總經理




© Copyright 2012 EMC Corporation. All rights reserved.
© Copyright 2012 EMC Corporation. All rights reserved.
Scale
                                                           Governance      Big Data
             Agility                              End To End Services User Experience
    Infrastructure     Mobility                    Trust         ITaaS
             Data Scientist C o m p e t i t i o n Social Enterprise
                    Security   New                                 Transparency
               Standardization Roles C o n v e r g e n c e Enablement
                                     Cloud Business Applications
                                           Virtualization
                                                         Silos



© Copyright 2012 EMC Corporation. All rights reserved.
A New Layering Of IT

                                                              New End User Computing
                            End User Provisioning
                            Transformation
                                                               New Application Platform
                            Application
                            Transformation

                             Infrastructure                      Automated Hybrid
                             Transformation                     Cloud Infrastructure
                                                         Private                     Public



© Copyright 2012 EMC Corporation. All rights reserved.
EMC IT
                        TRANSFORMATION
                         CONSOLIDATE
                          CONSOLIDATE                               ENHANCE
                                                                    ENHANCE
                       CLOUD FOUNDATION
                        CLOUD FOUNDATION                          IT-AS-A-SERVICE
                                                                   IT-AS-A-SERVICE
% Virtualized




                IT & BUSINESS PRODUCTION                          BUSINESS VALUE
                                 2004-11                               2012+



© Copyright 2012 EMC Corporation. All rights reserved.
EMC IT
                        TRANSFORMATION
                           CONSOLIDATE
                         CLOUD FOUNDATION                         $12M      POWER AND SPACE
                                                                            SAVINGS

                                                                            DATA CENTER
                Server Virtualization                             $80M      EQUIPMENT
                                                                            S A V I N G S

                Mission Critical Apps Virtualization
                                                                  $11M
% Virtualized




                                                                            OPEX SAVINGS

                Data Management

                Static Security
                                                                  90%       OS IMAGES
                                                                            VIRTUALIZED


                                                                  95%
                                                                            MISSION CRITICAL
                                                                            APPLICATIONS
                Social Presence                                             VIRTUALIZED


                Windows “x, x, x”                                 100M      POUNDS OF CO2
                                                                            REDUCED

                                 2004-11                               2012+



© Copyright 2012 EMC Corporation. All rights reserved.              Note: All Figures Are Approximations
EMC IT
                        TRANSFORMATION
                           CONSOLIDATE                                  ENHANCE
                         CLOUD FOUNDATION                              IT-AS-A-SERVICE

                Server Virtualization                         Cloud Computing

                Mission Critical Apps Virtualization          Cloud Applications
% Virtualized




                Data Management                               Predictive Analytics

                Static Security                               Dynamic Security

                Social Presence                               Social Enterprise & Collaboration

                Windows “x, x, x”                             Choice Computing & Mobility
                                 2004-11                                    2012+



© Copyright 2012 EMC Corporation. All rights reserved.
IT-AS-A-SERVICE
                                                         OPTIMIZING IT
                                                         PRODUCTION
                                                         FOR BUSINESS
                                                         CONSUMPTION


© Copyright 2012 EMC Corporation. All rights reserved.
IT-AS-A-SERVICE

                                                         AGILITY

© Copyright 2012 EMC Corporation. All rights reserved.
IT-AS-A-SERVICE
USER EXPERIENCE-                           VIRTUALIZED               VMware View        CHOICE
  AS-A-SERVICE                             DESKTOP                  VMware Fusion
                                                                                        COMPUTING             Mac, iPad, PC,
                                                                                                               Smartphone


      SOFTWARE-                            MISSION                                     PUBLIC
                                                                                       C LO U D
                                                                     ERP, Email,
     AS-A-SERVICE                          CRITICAL                 E-Business ...
                                                                                                              CRM, Payroll …
                                           A P P L I C AT I O N S                      OFFERINGS

      PLATFORM-                            BIaaS /
                                                                             APPLICATION                 MOBILE
                                                                             INTEGRATION                APPLICATIONS
     AS-A-SERVICE                          BIG DATA          Greenplum
                                                             DB, Chorus       C L O U D                 Enterprise AppStore


 INFRASTRUCTURE-                            PRIVATE
   AS-A-SERVICE                             CLOUD                           vSphere, vCloud Director, vCenter, Vblock,
                                                                      VNX, VMAX, Data Domain, Avamar, enVision, NetWitness

                                          AUTOMATION • CATALOG • SERVICE MANAGEMENT • SECURITY • TRANSPARENCY



© Copyright 2012 EMC Corporation. All rights reserved.
CLOUD INFRASTRUCTURE
                                                         OPPORTUNITY

                                                                              CLOUD
   • Broad Platform
                                                                           ARCHITECT
   • Deep Technical                                                           CLOUD
   • Orchestration                                                            ADMIN
   • Configuration                                                        IT AUTOMATION
     Management                                                           ENGINEERING
                                                                          D ATA C E N T E R
   • Capacity Planning                                    IT Production
                                                                          MANAGEMENT

© Copyright 2012 EMC Corporation. All rights reserved.
SERVICE MANAGEMENT
                                                         OPPORTUNITY

   • Service Lifecycle
   • Pricing Strategy                                                     IT PRODUCT

   • Service Operations
                                                                           MANAGER
                                                                             SERVICE
   • Business Partnering
                                                                          O P E R AT I O N S
   • Service Monitoring                                     Single Pane    MANAGER
   • Financial Transparency
                                                              of Glass


© Copyright 2012 EMC Corporation. All rights reserved.
T R A N S F OR M AT I ON
                                            BENEFITS
                           90%
                         OS IMAGES
                      VIRTUALIZED                44%
                                                 SPEND ON
                                                               OVERALL IT
                                                               CHARGEBACK        89%
                                                               FROM   54%   TO
                     ~1PROVISION INNOVATION
                             DAY TO




                                                  42%                            76%
                                                               ENTERPRISE
  IT INVESTMENTS                                               VS.
  VS.                                                          FUNCTIONAL
  LIGHTS ON                                                    PROJECTS
                                                  IN 4 YEARS                     IN 4 YEARS
  FROM     23% TO                                              FROM   40% TO
 Note: All Figures Are Approximations



© Copyright 2012 EMC Corporation. All rights reserved.
IT-AS-A-SERVICE
USER EXPERIENCE-                           VIRTUALIZED               VMware View        CHOICE
  AS-A-SERVICE                             DESKTOP                  VMware Fusion
                                                                                        COMPUTING             Mac, iPad, PC,
                                                                                                               Smartphone


      SOFTWARE-                            MISSION                                     PUBLIC
                                                                                       C LO U D
                                                                     ERP, Email,
     AS-A-SERVICE                          CRITICAL                 E-Business ...
                                                                                                              CRM, Payroll …
                                           A P P L I C AT I O N S                      OFFERINGS

      PLATFORM-                            BIaaS /
                                                                             APPLICATION                 MOBILE
                                                                             INTEGRATION                APPLICATIONS
     AS-A-SERVICE                          BIG DATA          Greenplum
                                                             DB, Chorus       C L O U D                 Enterprise AppStore


 INFRASTRUCTURE-                            PRIVATE
   AS-A-SERVICE                             CLOUD                           vSphere, vCloud Director, vCenter, Vblock,
                                                                      VNX, VMAX, Data Domain, Avamar, enVision, NetWitness

                                          AUTOMATION • CATALOG • SERVICE MANAGEMENT • SECURITY • TRANSPARENCY



© Copyright 2012 EMC Corporation. All rights reserved.
A P P L I C AT I O N
                                          I N T E G R AT I O N C L O U D

               SaaS                                                 Integration,
             Platforms                                          Batch, Web Services                   Social
                                              Common
                                             Data Model
                                                                                         App Server
                                                               APPLICATION      vFabric
                                  Monitoring &                 INTEGRATION
                                  Management                      CLOUD    Data Fabric
Partners                                                                                                       Mobile
                          EMC
                        PRIVATE
                                                          EN T ER P R I S E A P P L I CAT I O N S
                         CLOUD
                                                                          Data       Legacy   New
                                                         ERP     CRM
                                                                         Warehouse    Apps    Apps




© Copyright 2012 EMC Corporation. All rights reserved.
APPLICATION DEVELOPMENT
                                                         OPPORTUNITY
                                                                            CLOUD
   • Cloud & Mobile                                                      APPLICATION
     Development
                                                                         DEVELOPER
   • App Virtualization
                                                                            CLOUD
   • Integration                                                         INTEGRATION
                                                                         ARCHITECT
   • Component                                            Multi-Tenant
     Aggregation                                           Enterprise      MOBILE
                                                                         APPLICATION
   • User Experience                                       Platforms     DEVELOPER

© Copyright 2012 EMC Corporation. All rights reserved.
IT-AS-A-SERVICE
USER EXPERIENCE-                           VIRTUALIZED               VMware View        CHOICE
  AS-A-SERVICE                             DESKTOP                  VMware Fusion
                                                                                        COMPUTING             Mac, iPad, PC,
                                                                                                               Smartphone


      SOFTWARE-                            MISSION                                     PUBLIC
                                                                                       C LO U D
                                                                     ERP, Email,
     AS-A-SERVICE                          CRITICAL                 E-Business ...
                                                                                                              CRM, Payroll …
                                           A P P L I C AT I O N S                      OFFERINGS

      PLATFORM-                            BIaaS /
                                                                             APPLICATION                 MOBILE
                                                                             INTEGRATION                APPLICATIONS
     AS-A-SERVICE                          BIG DATA          Greenplum
                                                             DB, Chorus       C L O U D                 Enterprise AppStore


 INFRASTRUCTURE-                            PRIVATE
   AS-A-SERVICE                             CLOUD                           vSphere, vCloud Director, vCenter, Vblock,
                                                                      VNX, VMAX, Data Domain, Avamar, enVision, NetWitness

                                          AUTOMATION • CATALOG • SERVICE MANAGEMENT • SECURITY • TRANSPARENCY



© Copyright 2012 EMC Corporation. All rights reserved.
M O B I L E
                                                         EXPERIENCE
                                                                                       EMC
                                                                                  PRIVATE CLOUD
                                                                                                              Integration,
               DEVICE SECURITY
                                                                                                                 Batch,
                Enterprise App Store                      CLOUD SECURITY                         Common       Web Services
                   Authentication                        Authentication   Encryption            Data Model
                                                                                                                             App Server
                   Access Control                        Access Control   Device Mgmt                   APPLICATION            vFabric
                                                                                           Monitoring & INTEGRATION
                     Encryption                          Posture          Logging          Management      CLOUD             Data
                    Anti-Malware                         Data Leakage     Monitoring                                         Fabric
                    Management
                      Logging
                     Monitoring
                                                                  EN T ER P R I S E A P P L I CAT I O N S
                                                                                    Data       Legacy        New
                                                                  ERP       CRM
                                                                                   Warehouse    Apps         Apps




© Copyright 2012 EMC Corporation. All rights reserved.
S E C U R I T Y
                                                         OPPORTUNITY

                                                                          THREAT
   • Mobile Security                                                   INTELLIGENCE
   • Advanced Threats                                                   ANALYST
                                                                        BUSINESS
   • Business & Security                                                SECURITY
     Integration                                                       MANAGER
                                                          People Are
   • Predictive Alerting                                                 SECURITY
                                                           The New
                                                                        FORENSICS
   • Risk Management                                      Perimeter     ANALYST

© Copyright 2012 EMC Corporation. All rights reserved.
© Copyright 2012 EMC Corporation. All rights reserved.
IT-AS-A-SERVICE
USER EXPERIENCE-                           VIRTUALIZED               VMware View        CHOICE
  AS-A-SERVICE                             DESKTOP                  VMware Fusion
                                                                                        COMPUTING             Mac, iPad, PC,
                                                                                                               Smartphone


      SOFTWARE-                            MISSION                                     PUBLIC
                                                                                       C LO U D
                                                                     ERP, Email,
     AS-A-SERVICE                          CRITICAL                 E-Business ...
                                                                                                              CRM, Payroll …
                                           A P P L I C AT I O N S                      OFFERINGS

      PLATFORM-                            BIaaS /
                                                                             APPLICATION                 MOBILE
                                                                             INTEGRATION                APPLICATIONS
     AS-A-SERVICE                          BIG DATA          Greenplum
                                                             DB, Chorus       C L O U D                 Enterprise AppStore


 INFRASTRUCTURE-                            PRIVATE
   AS-A-SERVICE                             CLOUD                           vSphere, vCloud Director, vCenter, Vblock,
                                                                      VNX, VMAX, Data Domain, Avamar, enVision, NetWitness

                                          AUTOMATION • CATALOG • SERVICE MANAGEMENT • SECURITY • TRANSPARENCY



© Copyright 2012 EMC Corporation. All rights reserved.
A N A LY T I C S
                                                         HARNESSING THE
                                                           POWER
                                                               OF
                                                          BIG DATA

© Copyright 2012 EMC Corporation. All rights reserved.
BI-AS-A-SERVIC E
      TOOLS &                                                           SOLUTION      VISUALIZATION
                                              DATA COLLABORATION DESIGN/                  REPORTING
     CONSULTING                             SCIENTIST TRAINING  DEVELOPMENT              DASHBOARDS



       ANALYTICS                         PREDICTIVE
                                                                   PLANNING /       TEXT
                                                                   W H AT- I F     ANALYTICS
      GREENPLUM                           STRUCTURED
       PLATFORM                                                          UNSTRUCTURED
                                                                     MASTER
       DATA                                     DATA                  DATA                 DATA
    GOVERNANCE                            QUALITY                MANAGEMENT          INTEGRATION
                                         TRANSACTIONAL                                    OTHERS
          DATA                                           MACHINE
                                                                     SOCIAL
                                              DATA       D ATA                EXTERNAL
        SOURCES


© Copyright 2012 EMC Corporation. All rights reserved.
A N A LY T I C S
                  THE NEW CURRENCY OF MARKETING

                    IM P ROVED M ARKET ING WIT H C USTOM ER
            INTERACTIONS ACROSS ENTERPRISE

                            C O L L A B O R AT I V E A N A LY T I C S
                                A L IGN GO -TO- M A RKET A C T I V IT Y

                        AN ALYT IC S T HAT S C A L E      O U T
                            OUR N E XT T R AN SF ORM AT ION


© Copyright 2012 EMC Corporation. All rights reserved.
THE SHIF T IS ON

170,000,000
                          SOCIAL INTERACTIONS


© Copyright 2012 EMC Corporation. All rights reserved.
D ATA A N A LY T I C S
                                                         OPPORTUNITY

                                                                            D ATA
   • Predictive Analytics                                               SCIENTIST
   • Data Mining                                                             D ATA
                                                                         P L AT F O R M
   • Data Visualization                                                 ARCHITECT
   • Business Context                                                   ENTERPRISE
                                                            Addictive      D ATA
   • Information Intelligence                               Analytics   GOVERNANCE
                                                                         MANAGER


© Copyright 2012 EMC Corporation. All rights reserved.
© Copyright 2012 EMC Corporation. All rights reserved.
AGENTS                                         OF   CHANGE
                                                                • IT As A Broker
                                                                • Multi-Faceted
                                                                • Flexible
                                                                • Innovative
                                                                • Agile


© Copyright 2012 EMC Corporation. All rights reserved.
EMC IT PROVEN
   • Customer Briefings
   • White Papers
   • Case Studies
   • Presentations
   • Blogs




www.emc.com/emcitproven


© Copyright 2012 EMC Corporation. All rights reserved.
EMC PROVEN PROFESSIONAL
                   C E RT I F I C AT I O N S
                                                                    CLOUD
                                                                ARCHITECT
                                                                 DATA CENTER
                                                                ARCHITECT
                                                                    DATA
                                                                 SCIENCE
                                                                 Enroll today
                                                         http://education.emc.com/cis

© Copyright 2012 EMC Corporation. All rights reserved.
OPPORTUN                                                 Y

© Copyright 2012 EMC Corporation. All rights reserved.
Emc keynote 1030 1130

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Emc keynote 1030 1130

  • 1. THE FUTURE IS NOW TRANSFORM YOURSELF 李映 EMC全球副總裁 暨中國卓越研發集團總經理 © Copyright 2012 EMC Corporation. All rights reserved.
  • 2. © Copyright 2012 EMC Corporation. All rights reserved.
  • 3. Scale Governance Big Data Agility End To End Services User Experience Infrastructure Mobility Trust ITaaS Data Scientist C o m p e t i t i o n Social Enterprise Security New Transparency Standardization Roles C o n v e r g e n c e Enablement Cloud Business Applications Virtualization Silos © Copyright 2012 EMC Corporation. All rights reserved.
  • 4. A New Layering Of IT New End User Computing End User Provisioning Transformation New Application Platform Application Transformation Infrastructure Automated Hybrid Transformation Cloud Infrastructure Private Public © Copyright 2012 EMC Corporation. All rights reserved.
  • 5. EMC IT TRANSFORMATION CONSOLIDATE CONSOLIDATE ENHANCE ENHANCE CLOUD FOUNDATION CLOUD FOUNDATION IT-AS-A-SERVICE IT-AS-A-SERVICE % Virtualized IT & BUSINESS PRODUCTION BUSINESS VALUE 2004-11 2012+ © Copyright 2012 EMC Corporation. All rights reserved.
  • 6. EMC IT TRANSFORMATION CONSOLIDATE CLOUD FOUNDATION $12M POWER AND SPACE SAVINGS DATA CENTER Server Virtualization $80M EQUIPMENT S A V I N G S Mission Critical Apps Virtualization $11M % Virtualized OPEX SAVINGS Data Management Static Security 90% OS IMAGES VIRTUALIZED 95% MISSION CRITICAL APPLICATIONS Social Presence VIRTUALIZED Windows “x, x, x” 100M POUNDS OF CO2 REDUCED 2004-11 2012+ © Copyright 2012 EMC Corporation. All rights reserved. Note: All Figures Are Approximations
  • 7. EMC IT TRANSFORMATION CONSOLIDATE ENHANCE CLOUD FOUNDATION IT-AS-A-SERVICE Server Virtualization Cloud Computing Mission Critical Apps Virtualization Cloud Applications % Virtualized Data Management Predictive Analytics Static Security Dynamic Security Social Presence Social Enterprise & Collaboration Windows “x, x, x” Choice Computing & Mobility 2004-11 2012+ © Copyright 2012 EMC Corporation. All rights reserved.
  • 8. IT-AS-A-SERVICE OPTIMIZING IT PRODUCTION FOR BUSINESS CONSUMPTION © Copyright 2012 EMC Corporation. All rights reserved.
  • 9. IT-AS-A-SERVICE AGILITY © Copyright 2012 EMC Corporation. All rights reserved.
  • 10. IT-AS-A-SERVICE USER EXPERIENCE- VIRTUALIZED VMware View CHOICE AS-A-SERVICE DESKTOP VMware Fusion COMPUTING Mac, iPad, PC, Smartphone SOFTWARE- MISSION PUBLIC C LO U D ERP, Email, AS-A-SERVICE CRITICAL E-Business ... CRM, Payroll … A P P L I C AT I O N S OFFERINGS PLATFORM- BIaaS / APPLICATION MOBILE INTEGRATION APPLICATIONS AS-A-SERVICE BIG DATA Greenplum DB, Chorus C L O U D Enterprise AppStore INFRASTRUCTURE- PRIVATE AS-A-SERVICE CLOUD vSphere, vCloud Director, vCenter, Vblock, VNX, VMAX, Data Domain, Avamar, enVision, NetWitness AUTOMATION • CATALOG • SERVICE MANAGEMENT • SECURITY • TRANSPARENCY © Copyright 2012 EMC Corporation. All rights reserved.
  • 11. CLOUD INFRASTRUCTURE OPPORTUNITY CLOUD • Broad Platform ARCHITECT • Deep Technical CLOUD • Orchestration ADMIN • Configuration IT AUTOMATION Management ENGINEERING D ATA C E N T E R • Capacity Planning IT Production MANAGEMENT © Copyright 2012 EMC Corporation. All rights reserved.
  • 12. SERVICE MANAGEMENT OPPORTUNITY • Service Lifecycle • Pricing Strategy IT PRODUCT • Service Operations MANAGER SERVICE • Business Partnering O P E R AT I O N S • Service Monitoring Single Pane MANAGER • Financial Transparency of Glass © Copyright 2012 EMC Corporation. All rights reserved.
  • 13. T R A N S F OR M AT I ON BENEFITS 90% OS IMAGES VIRTUALIZED 44% SPEND ON OVERALL IT CHARGEBACK 89% FROM 54% TO ~1PROVISION INNOVATION DAY TO 42% 76% ENTERPRISE IT INVESTMENTS VS. VS. FUNCTIONAL LIGHTS ON PROJECTS IN 4 YEARS IN 4 YEARS FROM 23% TO FROM 40% TO Note: All Figures Are Approximations © Copyright 2012 EMC Corporation. All rights reserved.
  • 14. IT-AS-A-SERVICE USER EXPERIENCE- VIRTUALIZED VMware View CHOICE AS-A-SERVICE DESKTOP VMware Fusion COMPUTING Mac, iPad, PC, Smartphone SOFTWARE- MISSION PUBLIC C LO U D ERP, Email, AS-A-SERVICE CRITICAL E-Business ... CRM, Payroll … A P P L I C AT I O N S OFFERINGS PLATFORM- BIaaS / APPLICATION MOBILE INTEGRATION APPLICATIONS AS-A-SERVICE BIG DATA Greenplum DB, Chorus C L O U D Enterprise AppStore INFRASTRUCTURE- PRIVATE AS-A-SERVICE CLOUD vSphere, vCloud Director, vCenter, Vblock, VNX, VMAX, Data Domain, Avamar, enVision, NetWitness AUTOMATION • CATALOG • SERVICE MANAGEMENT • SECURITY • TRANSPARENCY © Copyright 2012 EMC Corporation. All rights reserved.
  • 15. A P P L I C AT I O N I N T E G R AT I O N C L O U D SaaS Integration, Platforms Batch, Web Services Social Common Data Model App Server APPLICATION vFabric Monitoring & INTEGRATION Management CLOUD Data Fabric Partners Mobile EMC PRIVATE EN T ER P R I S E A P P L I CAT I O N S CLOUD Data Legacy New ERP CRM Warehouse Apps Apps © Copyright 2012 EMC Corporation. All rights reserved.
  • 16. APPLICATION DEVELOPMENT OPPORTUNITY CLOUD • Cloud & Mobile APPLICATION Development DEVELOPER • App Virtualization CLOUD • Integration INTEGRATION ARCHITECT • Component Multi-Tenant Aggregation Enterprise MOBILE APPLICATION • User Experience Platforms DEVELOPER © Copyright 2012 EMC Corporation. All rights reserved.
  • 17. IT-AS-A-SERVICE USER EXPERIENCE- VIRTUALIZED VMware View CHOICE AS-A-SERVICE DESKTOP VMware Fusion COMPUTING Mac, iPad, PC, Smartphone SOFTWARE- MISSION PUBLIC C LO U D ERP, Email, AS-A-SERVICE CRITICAL E-Business ... CRM, Payroll … A P P L I C AT I O N S OFFERINGS PLATFORM- BIaaS / APPLICATION MOBILE INTEGRATION APPLICATIONS AS-A-SERVICE BIG DATA Greenplum DB, Chorus C L O U D Enterprise AppStore INFRASTRUCTURE- PRIVATE AS-A-SERVICE CLOUD vSphere, vCloud Director, vCenter, Vblock, VNX, VMAX, Data Domain, Avamar, enVision, NetWitness AUTOMATION • CATALOG • SERVICE MANAGEMENT • SECURITY • TRANSPARENCY © Copyright 2012 EMC Corporation. All rights reserved.
  • 18. M O B I L E EXPERIENCE EMC PRIVATE CLOUD Integration, DEVICE SECURITY Batch, Enterprise App Store CLOUD SECURITY Common Web Services Authentication Authentication Encryption Data Model App Server Access Control Access Control Device Mgmt APPLICATION vFabric Monitoring & INTEGRATION Encryption Posture Logging Management CLOUD Data Anti-Malware Data Leakage Monitoring Fabric Management Logging Monitoring EN T ER P R I S E A P P L I CAT I O N S Data Legacy New ERP CRM Warehouse Apps Apps © Copyright 2012 EMC Corporation. All rights reserved.
  • 19. S E C U R I T Y OPPORTUNITY THREAT • Mobile Security INTELLIGENCE • Advanced Threats ANALYST BUSINESS • Business & Security SECURITY Integration MANAGER People Are • Predictive Alerting SECURITY The New FORENSICS • Risk Management Perimeter ANALYST © Copyright 2012 EMC Corporation. All rights reserved.
  • 20. © Copyright 2012 EMC Corporation. All rights reserved.
  • 21. IT-AS-A-SERVICE USER EXPERIENCE- VIRTUALIZED VMware View CHOICE AS-A-SERVICE DESKTOP VMware Fusion COMPUTING Mac, iPad, PC, Smartphone SOFTWARE- MISSION PUBLIC C LO U D ERP, Email, AS-A-SERVICE CRITICAL E-Business ... CRM, Payroll … A P P L I C AT I O N S OFFERINGS PLATFORM- BIaaS / APPLICATION MOBILE INTEGRATION APPLICATIONS AS-A-SERVICE BIG DATA Greenplum DB, Chorus C L O U D Enterprise AppStore INFRASTRUCTURE- PRIVATE AS-A-SERVICE CLOUD vSphere, vCloud Director, vCenter, Vblock, VNX, VMAX, Data Domain, Avamar, enVision, NetWitness AUTOMATION • CATALOG • SERVICE MANAGEMENT • SECURITY • TRANSPARENCY © Copyright 2012 EMC Corporation. All rights reserved.
  • 22. A N A LY T I C S HARNESSING THE POWER OF BIG DATA © Copyright 2012 EMC Corporation. All rights reserved.
  • 23. BI-AS-A-SERVIC E TOOLS & SOLUTION VISUALIZATION DATA COLLABORATION DESIGN/ REPORTING CONSULTING SCIENTIST TRAINING DEVELOPMENT DASHBOARDS ANALYTICS PREDICTIVE PLANNING / TEXT W H AT- I F ANALYTICS GREENPLUM STRUCTURED PLATFORM UNSTRUCTURED MASTER DATA DATA DATA DATA GOVERNANCE QUALITY MANAGEMENT INTEGRATION TRANSACTIONAL OTHERS DATA MACHINE SOCIAL DATA D ATA EXTERNAL SOURCES © Copyright 2012 EMC Corporation. All rights reserved.
  • 24. A N A LY T I C S THE NEW CURRENCY OF MARKETING IM P ROVED M ARKET ING WIT H C USTOM ER INTERACTIONS ACROSS ENTERPRISE C O L L A B O R AT I V E A N A LY T I C S A L IGN GO -TO- M A RKET A C T I V IT Y AN ALYT IC S T HAT S C A L E O U T OUR N E XT T R AN SF ORM AT ION © Copyright 2012 EMC Corporation. All rights reserved.
  • 25. THE SHIF T IS ON 170,000,000 SOCIAL INTERACTIONS © Copyright 2012 EMC Corporation. All rights reserved.
  • 26. D ATA A N A LY T I C S OPPORTUNITY D ATA • Predictive Analytics SCIENTIST • Data Mining D ATA P L AT F O R M • Data Visualization ARCHITECT • Business Context ENTERPRISE Addictive D ATA • Information Intelligence Analytics GOVERNANCE MANAGER © Copyright 2012 EMC Corporation. All rights reserved.
  • 27. © Copyright 2012 EMC Corporation. All rights reserved.
  • 28. AGENTS OF CHANGE • IT As A Broker • Multi-Faceted • Flexible • Innovative • Agile © Copyright 2012 EMC Corporation. All rights reserved.
  • 29. EMC IT PROVEN • Customer Briefings • White Papers • Case Studies • Presentations • Blogs www.emc.com/emcitproven © Copyright 2012 EMC Corporation. All rights reserved.
  • 30. EMC PROVEN PROFESSIONAL C E RT I F I C AT I O N S CLOUD ARCHITECT DATA CENTER ARCHITECT DATA SCIENCE Enroll today http://education.emc.com/cis © Copyright 2012 EMC Corporation. All rights reserved.
  • 31. OPPORTUN Y © Copyright 2012 EMC Corporation. All rights reserved.