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Writing For Social Media

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Presentation to PRSA-NCC on effective social media writing. With Don Bates @ GWU on March 19, 2009

Publicado en: Empresariales, Tecnología
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Writing For Social Media

  1. 1. Social Media Writing <ul><li>Chip Griffin </li></ul><ul><li>March 19, 2009 </li></ul>
  2. 2. The Guy in Pajamas <ul><li>“ You couldn’t have a starker contrast between the multiple layers of check and balances [at ‘60 Minutes’] and a guy sitting in his living room in his pajamas writing .” </li></ul><ul><li>- Jonathan Klein, former Executive Vice President, CBS News </li></ul>
  3. 3. Are these guys in pajamas?
  4. 4. No Pajamas Here
  5. 5. Social Media Differences
  6. 6. 140 Calorie Snacking
  7. 7. The water cooler meets a networking reception a networking reception http://www.flickr.com/photos/alisdair/
  8. 8. 140 Characters (or less)
  9. 9. A Simple Request
  10. 10. A Simple Response
  11. 11. Sharing (some) personal detail
  12. 12. Think before you publish
  13. 13. Oops!
  14. 14. Oops! Oops!
  15. 15. The Consequences of Oops!
  16. 16. Want a Tweetshirt?
  17. 17. “Don’t Pitch & Ditch” <ul><li>“Don’t jump onto Twitter, send a pitch and then jump off for the next 8 hours. Monitor your DM’s, @replies and email and respond quickly. Twitter is fast-moving, baby, and you risk missing opportunities by not being on the ball at all times.” </li></ul><ul><li>- PRCouture.com </li></ul>
  18. 18. Engaging in conversation
  19. 19. Action/Reaction
  20. 20. What your writing tells us all
  21. 21. The results of pitching online
  22. 22. Clear message + link
  23. 23. What about hashtags?
  24. 24. Hashtags can be integrated
  25. 25. S/T you abbrev b/c of space
  26. 26. Giving others credit
  27. 27. Enough snacking. Time for a meal. Time for a meal.
  28. 28. The Importance of Headlines
  29. 29. ... and subheads
  30. 30. Formating your message
  31. 31. Brevity and Specificity
  32. 32. Inviting conversation
  33. 33. Advice
  34. 34. Analysis
  35. 35. It’s all a bit abstract
  36. 36. The power to respond
  37. 37. List Frenzy
  38. 38. Rounding it all up
  39. 39. A few cautionary notes...
  40. 40. Transparency & Disclosure
  41. 41. It’s a global audience
  42. 42. ChipGriffin.com

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