This document discusses how companies often get caught in a cycle of focusing on tactical problem solving and feature requests rather than strategic work as they gain product market fit. This leads teams to feel busy but not accomplish important goals and leaves customers unsatisfied. It recommends using systems thinking to select work that solves big problems by developing a strategy with clear measures of success focused on customer value and business benefits while accounting for constraints. Regular inspection and adaptation is key to emerging the best strategy through experimentation and learning.