Se ha denunciado esta presentación.
Se está descargando tu SlideShare. ×
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Cargando en…3
×

Eche un vistazo a continuación

1 de 12 Anuncio
Anuncio

Más Contenido Relacionado

Más reciente (20)

Anuncio

SWOT Coca Cola.pptx

  1. 1. Coca Cola SWOT ANALYSIS
  2. 2. Coca Cola Brand Analysis • Parent CompanyCoca Cola Ltd • CategoryBeverages and foods • Sector Food & Beverages • Tagline/ Slogan Taste the Feeling; Open happiness • USP Coca Cola is the number one beverage brand in terms of sales with more than 500 products at offer
  3. 3. Coca Cola Product Portfolio • 1. Coca Cola Coke • 2. Diet Coke • 3. Sprite • 4. Fanta • 5. Kinley • 6. Minute Maid • 7. Smartwater • 8. Costa Coffee • 9. Schweppes • The above mentioned brands are the prominent products under the Coca Cola product portfolio.
  4. 4. Strengths
  5. 5. • 1. Coca Cola is the number one beverage brand in terms of reach and sales • 2. Popular subsidiary brands like Coca Cola, Sprite, Fanta, Kinley, Minute Maid, Schweppes etc. have strengthened the Coca Cola's brand and have diversified the growth across these brands • 3. Coca Cola which is headquartered in Atlanta, Georgia, USA has a global reach and is present in over 200 countries • 4. The company has more than 500 brands on offer across various categories like sparkling, water, coffee, tea, dairy etc. • 5. Coca Cola has employee strength of around 1,50,000 people globally including the US, UK and most of the countries around the globe. • 6. Strong and efficient supply chain network, ensuring that all the products are available even in the most remote places • 7. The financial condition of the brand is always consistently strong
  6. 6. • 8. Strong brand recall of all Coca Cola products through advertising and marketing by associating with celebrity brand ambassadors • 9. CSR activities in the field of water conservation and recycling, education, health etc. • 10. Effective and efficient packaging technique giving emphasis on recycling and reusing • 11. Coca Cola has long association with international sports events, sponsorships, theme parks etc. • 12. Coca Cola has always adapted to changing market conditions e.g. the brand is now moving towards sugar free options, juice, water etc. • 13. The company is constantly innovating to safeguard the environment by from using 100% recycled material • 14. The Coca Cola Foundation has been instrumental in developing businesses in many countries as it part of the CPG industry world wide. • 15. Coca Cola also has diversified into coffee through its acquisition of Costa coffee making it even stronger in its portfolio of beverages • 16. It also has brands of teas and dairy in its portfolio.
  7. 7. WEAKNESS
  8. 8. • 1. Strong competition in the aerated drinks segment from PepsiCo means constant fight over market share for Coca Cola • 2. Coca Cola and related soft drinks brands have been linked now with high sugar content and many health concerns are being raised, this becomes a weakness worth looking at • 3. Coca Cola does not have a food business unlike its competitors like PepsiCo, it is only limited to beverages as of now • 4. Overdependence on 4-5 major brands like Coca Cola, Sprite etc.
  9. 9. Opportunities
  10. 10. • 1. Increase its reach in untapped countries and market can boost Coca Cola • 2. Market and popularize the less known products • 3. Acquiring other companies can strengthen Coca Cola's place in the industry further • 4. Diversify its product portfolio by entering into snacks industry to compete with PepsiCo • 5. Launching a full fledged health drinks line of business
  11. 11. Threats
  12. 12. • 1. Health consciousness amongst people avoiding aerated drinks can adversely affect Coca Cola • 2. Difficulty in complying with different government regulations and norms in different countries • 3. Inflation, economic slowdown and instability • 4. Strong competition can lead to reduced market share

×