SEO (Search Engine Optimization) refers to the process of improving a website's rankings on search engine results pages. Developing an SEO strategy can help drive more customer traffic to a business's website and increase sales and revenue. Key components of an effective SEO strategy include optimizing H1 tags, keyword density, meta titles and descriptions, backlinks, and having a responsive mobile-friendly website. Maintaining and updating an ongoing SEO strategy is important as search engine algorithms and technologies evolve over time.

1. What is the SEO,and why does it
matter to your business website?

2. • Search Engine Optimization ( SEO) refers to the process used in sites
such as Google , Yahoo, or Bing to improve the location of a website
on search engine results pages ( SERPs).
• Developing a company SEO strategy will help drive customer traffic to
your website, as well as increase your sales and revenue.
• To get you started on the development of your SEO strategy, here's a
little history to understand how search engines like Google use metrics
to rank website placements for organic searches.

3. • A search engine 's aim is to provide impartial results that provide the
knowledge that you're searching for as easily and reliably as possible.
• To do so, search engines are able to classify and rate all related
information online in order of quality and importance.
• When search engines rate websites in an organic search there are
hundreds of variables involved.
• Surprisingly enough,billions of pieces of data can be processed in as
quickly as 0.5 seconds!
• The steps you take to improve your site will directly influence your
SEO score.

4. • Components such as H1 tags, the keywords used in the meta
description of your website,content and keyword density,hyperlinks,
and back-links are some of the features you can use to boost your
rating.

5. Here's a short overview of these components -H1 tags
• These are the bigger headers that you use in titling your content.
• For example, the H1 would be the title for this article, "What is the
SEO,and why does it matter to your business website?”.
• This article page may appear on the Google search results when
someone searches for keywords like 'SEO' and 'company' which are
present in the H1 tag.
• Make sure your H1 tags are important to the keywords for which you
want to show up.

6. Keyword density
• This is the number of times the audience's keyword searches for to
appear on the website.
• Make sure you list your keywords not only in your H1 tags but also in
the content body.
• Although you always want your keywords included, don't over-
saturate your text.
• Know, using interchangeable keywords would be considered by
Google too.

7. Meta title,description
• This is the description in your < meta > HTML tags which you give to
search engines.
• The meta description that you use for your website should also
include the keywords that you want your target audience to look for.

8. Permalinks
• This applies to permanent links to URLs that are unique to your
domain. To be considered for higher ranking on Google, it's helpful to
include your keywords in these permalinks.
• For example,if you have a gardening website and want your
customers to find the keywords "lawn mower,"a page with a
permalink like: https:/www.gardening.com/lawn-mower will be ideal
for you.

9. Backlinks
• If Forbes references your company on their website and has a link
that leads back to your website for their readers, this will be called a
backlink.
• The more you have these, the better your chances are to rank higher
in your keywords.
• But the source of your backlinks also plays a ranking role.
• Google values consistency and the bigger the source your backlink
comes from the better chances you have in your SERPs to be scored
higher.
• It should be noted that buying backlinks from websites is known as
'black hat SEO' and is not recommended.

10. Responsive website
• Search engines are continuously evolving and updating their
algorithm to keep up with the latest technology which is constantly
emerging.
• With the rise of mobile devices, more and more people are looking on
the go.
• Google noticed its users' rising web traffic, and rolled out a new
update to its search ranking metrics.
• If your website is not mobile friendly (responsive, designed to be
viewed in different mobile screen sizes),

11. Responsive Website Design

12. • Google will lower the search rankings for your website.But this will
only affect your rankings for smartphone searches.
• A non-mobile device such as a desktop computer or laptop will not
impact search rankings.

13. • Placing on the first page of a Google search does not occur overnight.
• Your SEO strategy has to be an ongoing process.
• As technology advances, search engines also adapt to these changes
by altering their algorithms which determine how you rank your
website.
• Keep on top of your plan for SEO, and make sure it's up to date.

14. • Your SEO strategy will go a long way, with proper maintenance for you
and your company.
• Not only would you have your existing customer base but by being
present in the top 5 searches for your keywords you will actively boost
traffic to your website.
• When looking for important details relating to your business,
customers will be able to locate you and your company with ease.
• A strong thumb rule for keeping up with your SEO strategy is studying
the strategies your rivals use.
• Google your own keywords to see who's in the top five searches and
then evaluate their websites to see how and why they're in top
rankings.