A2 EVALUATION MEDIA STUDIES

1. How Effective is the Combination of your Main
Product and Ancillary Tasks?

2. The cd has a permanent
marker look which links
to her signature on the
booklet and advert like
she has drawn on the CD.

3. This pattern has been carried Her name is the largest font . This is so
through from the digipak onto the reader sees her name and face This is an album review from
the advert. The colour palette of straight away promoting her name and Heat Magazine. This
blue and pink allows the image . magazine is a liked
audience to familiarise with the magazine within my target
digipak and remember it from its audience therefore I have
eye catching colours. stuck to my target audience
through all tasks. Reviews
help to promote the digipak.
By including the image of
the digipak on the advert I
am promoting it more and This symbol of love links the
also making it easier for the narrative of the music video,
audience to buy it as they the kiss on the digipak to the
will know what it looks like. advert bringing the pop
genre across and effectively
bringing all tasks together
showing the audience her
style is pop and love.
I have featured the Music
Video song to link both the
music video and advert
The signature is inside the
digipak as well as on the add.
Effectively this attracts my This gives the impression she
target audience because has signed the advert with
young adults commonly have approval which works as an
Facebook and twitter. Being effective persuasive selling
available now on iTunes also technique. This effectively
attracts my targeted links the inside of the digipak
audience as people to the advert .
commonly purchase music
off iTunes as supposed to out
of shops

4. The Music video and Ancillary Tasks
The idea of personalizing each ancillary task and main product was essential to
attract my target audience. The music video expressed this through voyeurism
Her costume, make-up and hair style is the
same throughout the main product and
Ancillary tasks. Effectively this ties everything
together so the purchaser can link the video
with the advert and the advert with the digipak.
Costume All three products also have a personal
touch. For example there is voyeurism
within the music video, kiss marks on both
advert and digipak as well as the font and
signature to give the impression the artist is
Signature, Font writing, signing and kissing the digipak and
and a kiss. advert
The door that is shown in the music
video is the image for the digipak with a
faded pink effect on top as well as this
Door and many close-ups are similar to the shot
on the digipak which links the image to
beauty shots the video.

6. How Effective Is The Combination Of Your
Main Product And Ancillary Tasks?
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