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1. The Theory of
Embodied Cognition
The movie Back to the Future was a cult classic that remains a powerful
influence today, especially as this is the year when the main character Marty
McFly travels to in the sequel. There were many funny moments in the films
while the characters grappled with the time paradox.
One such scene was when Dr. Emmet Brown asked whether the Earth’s
gravitational pull increased in 1975 because Marty kept saying “heavy”
before doing a difficult job. This is just a joke about an older generation not
understanding the modern lingo and taking it literally, but recent studies are
showing connections on how literal weight can affect perceptions and
thoughts.
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2. Linguistic Weight
Putting linguistic connections between weight and importance is not the sole
invention of the cast’s acting prowess. Virtually every language ranging from
English, to Dutch, and Chinese have similar words that mean both
significance and heaviness. This means that there is already an existing
psychological connection in the human brain that makes people think that
something heavy is something important.
Real Weight
During an experiment at the University of Amsterdam, researchers gave
volunteers clipboards with a set of questionnaires on a variety of topics. The
only difference is some clipboards were 0.8 pounds heavier than the others.
After researchers tallied the answers, the results showed a consistent trend.
The volunteers that held the heavier clipboard gave more value than to
foreign currencies when asked to convert them into euros. This result stands
because all the volunteers stated that they all had the same general view of
the euro. The same type of result occurred even on topics that were
decidedly more abstract, such as justice.

3. Abstract Weight
In the second questionnaire, researchers outlined a situation where in a
school stifled a student’s freedom of expression. All the volunteers agreed
that the issue had great importance, but the ones with the heavy clipboards
consistently rated it with more significance than their light-clipboard
counterparts.
Researchers hypothesised that the human made connection between the
importance of an object and its weight come from childhood experience
rather than situational context. From the time they begin to crawl up to the
moment they have to move to a different home or location, people discover
that heavier things require more effort, not just in strength, but in planning
as well. This may explain why a person calls for moving services at the sight
of big boxes. The weight of an object forces people to think out of the box
when they need to carry it, and the two concepts become inseparable in the
human mind.
SOURCES:
http://pss.sagepub.com/content/20/9/1169
http://www.eziremovalsperth.com.au/
http://plato.stanford.edu/entries/embodied-cognition/