Analysis of a magazine final chloe wilson 9175

AS Media Studied: My magazine
coursework
By ChloeWilson
1

Cover slide explaining the project
Chloe Wilson year 12 Media. 19th september 2014
2
Preliminary exercise: Using DTP and an image manipulation program, produce the front page of
a new school/ college music magazine, featuring a photograph of a student in medium close ups
plus some appropriate laid-out text and a masthead. Additionally candidates must produce a DTP
mock-up of the layout of the contents page to demonstrate their grasp of the programme.
Main task: the front page, contents and double page spread of a new music magazine.
I will be assessed on 3 aspects of the coursework.
Research and planning – 20 marks
Production -60 marks
Evaluation – 20 marks

PreliminaryTasks
Chloe Wilson year 12 Media. 19th september 2014 3

ChloeWilsonyear12Media.19thSeptember2014
4
Preliminary
In this magazine I have created on Photoshop, I over
exposed the lighting to make the cartoon look. I also
added a barcode from the internet and copied it onto
Photoshop. I also used the picture of a student to match
the masthead.The splash says “to cool for school” to
anchor the picture. Furthermore I added a strap lines to
show what is exclusive in my magazine.
I added a puff to attract more students to buy this
magazine because there is a free pen and pencil. I used
the arrow to move the pictures and words around. I held
down ctrl, alt and either the ‘+’ or the ‘-’ to zoom in and
out of the picture. I had to make sure that this magazine
appeals to students and that It has a affordable price for
them which is £1.99.
My 6th school magazine- Preliminary front cover

5
Preliminary sixth form double page spread
Preliminary
In this double page spread I created it
on Adobe InDesign.This was the first
time I have used this Adobe which
means it took me numerous times to
get it right and spent a lot of time
playing around on how to use it. I
created a double page spread
template so that I can make changes
before I start my real one. I first
added any image on the left hand
side and it will cover one page. I will
make sure my main image will be
direct address to make it look more
appealing. I then added the headline,
pull quote and columns and filed with
placeholder text for the time being.

AUDIENCE PROFILE (PRELIMINARY SIXTH
FORM MAGAZINE)
6
Target Audience: for the preliminary task, my target audience will be mainly for female with in the age range from 16-19 as this is the age range
of the students who attend sixth form. When I questionnaire some females from the sixth form about their interest in a magazine they mainly
said fashion and about celebrities life stories, therefore I will need to include these to satisfy the audience.
What content would I include and why?: The contents I will include will be fashion tips and a bit of gossip about celebrities lifes, where as this is
what my audience liked when I questioned them.
What magazines do they read(if any)?: From my research I found out that the females I questioned read either vogue or heat magazines which
is about fashion and celebrities. As vogue is well known for fashion I have decided to research about them so I know what attracts their
customers I will also do this for heat magazine.

7
Week 1: To make sure of a clear understanding
of my mast head for my magazine and
a clear understanding of my audience.
Week 2: To start off my front page including all
conventions and a mast head relating to
my genre.
Week 3: To create a double page spread in detail.
Week 4: To take pictures for my front cover of my
magazine and Photoshop them
correctly.
Week 5: Then go over and correct anything that
needs more detail or improving.
Production schedule.

Music magazine

Research and planning.

R&B
Reggae
Classic
Rock
Hip Hop
1

Inspiration from other magazine front
covers
ChloeWilsonyear12Media.19thseptember2014
11

Inspiration from other magazines contents
page
12

Inspiration from other magazine double page
spread

Audience research page.
R&B
RnB Magazines Audience is a following of trendsetting individuals passionate about RnB
Music, Entertainment, Fashion and the RnB-culture. RnB readers look to gain informal and
entertaining information from the icons of yesterday and the music of today with every visit to
their web site and digital & print magazines.
RnBmagazine.com brings the audience the exclusive music and videos that they live for every
day to get through their day. It is the foundation of RnB Print & Digital Issues.
RnBMagazine.com is an outlet to allow the readers to interact with the online advertisers
through custom campaigns. It is the platform for everything RnB; Music,Videos, Fashion and
stories that they can relate to.
They work closely with their advertisers to develop customized campaigns to brand their
products and services. As well as at high-profile events including music festivals, fashion
shows, charitable events, movie premieres and Oscar and Grammy celebrations
RnB is more than just music it’s a lifestyle. RnB Magazine is here to inform and entertain you
with the hottest new artists, fashion trends and products that the everyday RnB lover looks for.
They keep the RnB voice at the forefront, and inside the pages, apps, and blogs of RnB
magazine.
RnB shows readers how to have the sexy, chic and powerful lifestyle that RnB music brings.
They allow artists, fashion icons and products showcased, to not only show their talent, but
flaunt how it is incorporated in their everyday style.
The audience is
mainly women
between the age 30-
34 the status
percentage is 63%
single and 82% are
employed by which
means on the
audience by
acronym the
audience would fall
into SWELL.
5

My photos for my front page cover star.

My photos for my contents page
16

Before and after
17

The mode of address of this magazine is
direct becauseCheryl is looking straight at
the customer giving them eye contact.This
makes it more appealing because its like
Cheryl is drawing the customer in to read
the magazine.
The image connotes the theme of a girly
girl. It makes her look innocent and
attractive.This image would appeal more
towards the female than the male
because the image is more towards her
wearing the clothes than about herself.
The anchorage tells me this.
The mis en scene of the magazine
cover is bright but also attractive and
pretty.This is because of the facial
expressions and the baby pink on the
cover.This would apply to the audience
because the audience would be for
SCRUMMY on the audience by
Acronym. It could also be SWELL.
1

In this magazine Emma Stone is represented as a smiley
cheeky person this is because of her smirk and her body
language.
The mode of address is direct because she has eye
contact with the customer to draw them in.
The typography of ‘vogue’ is bold and bigger than
everything else this is to show that, that is what the
magazine is called.
Most viewers would look at Emma Stone and think
that she is a flirtatious and sexual girl that wants to
draw the men attention.This is stereotype. If you
actually look deeper this is aVogue magazine not a
porn magazine. So why wouldVogue have a sexual
person on their front cover?They obviously think that
she is pretty becauseVogue is a popular fashion
magazine which is aimed mainly for women and to
attract them.
ChloeWilsonyear12MediaStudies.19thSeptember2014
1
The typography isVogue because they need it to
stand out so the audience knows what they are
buying. This needs to be three quarters of the
magazine so it over takes the other texts.

Contents page
20
Cover story (main image): This image
shows what the main story is about.You will
see that the image is big and the page number
and the blurb about the article is bigger than
the rest.This is what draws the readers
attention.
Supporting image: This shows
what Is featured inside the magazine
Features: This is important to the
reader because its showing what Is inside
the magazine.
Page numbers
Logo of the magazine
Date and issue
number
This shows what is inside the magazine every
month.

Double page spread
Drop cap:This is used to
make the story line bolder and
clearer.
Cross head:
Columns
Main image: This
main image is direct
address to catch the
audience eye and
draws them in.
Page Numbers: To
show the reader what page
they are on.This is also very
useful for the reader.
White space.

Planning

23
Rolling stones magazine logo shows that it is a rock
magazine because of the typography is classic and
old this shows that this rock band is an old rock
band.The colour are red which shows that it could a
unisex magazine. This is mainly towards the male
audience, but it can be for both.
Masthead
Kerrang magazine logo shows that it is a
heavy metal magazine because of the black
font and the white cracks with in the
writing.The audience for this because
Billboard magazine logo shows that it is for both genders
because the colours are red, blue, yellow and black.The
audience by acronym is DINKY.Although the audience by Socio-
ecophy is simple and also shows that it is for both genders.
Anomic audience would be People at lowest level of income.
The reason why these audience would buy this magazine is
because the People at lowest of income would have loads of
times on their hands and wouldn’t be busy.

24
My logos I created.

25
Mock ups: front page
Date and issue number.
Main
image/
cover star
Splash
Strap line
Strap line
price
barcode
Puff
This is where my Masthead is
going to be on my magazine.
I’ve chosen a conventional place
to hopefully attract buyers. The
masthead is going to be
enlarged so the buyers know
what magazine they are
reading.
My magazine will have a
date and issue number so
the buyer will know what
issue they are buying. The
font will Corbel (body) size
8.
The strapline will appear on
both sides of the magazine to
promote what is inside the
magazine. This will also make
customers buy my magazine
because they are having a
sneak peak on what's inside
before opening the magazine. My image will appear in the middle
of the magazine because I want it
to be noticeable and the audience
can tell what genre it is. I want my
image to be big and bold.
Mast head

26
Mock Up: Contents page
Contents page
Main
image
Splash
Article Page
number

Mock Ups: Double page spread
27
Headline/ title/ sell line
Cross head
Main
image
Column
Column Column Column
Page
number

Before and after: progress of my magazine.
28

Front cover with my picture

Contents page with my picture
30

Double page spread with my picture

1) In what way does your
media product use,
develop or challenge forms
and conventions of real
media products?

Masthead
I have analysed several different existing
magazines and it was clear that the
masthead of the magazine was always
placed at the top of the front cover and
sometimes more to the left. I used this
convention throughout my front cover,
contents page and double page spread as
this was an important layout to use to
make my magazine realistic.
Straplines
Straplines are used to advertise
content on the front cover but are
not necessarily used in all magazines.
I have noticed they are often used on
magazines aimed at a younger
audience and teenagers. I decided to
use straplines on the left side of my
front cover to make it more
appealing and visual to my front
cover, which is what my target
audience wants.
Front cover star
The main purpose for a front cover star is to draw
in the customers.The image affects the
customers decision to buy the magazine or not.
To draw in the male audience I will make sure I’ll
have a female front cover start to attract their
eye. On the other hand, it may as well attract the
females eye where as they may inspire the front
inspire.
I felt this was important to consider in my images
to attract my audience and to create reality
towards my magazine. Therefore I have used the
this conventions frequently. I have used the front
cover star with direct address as the image I got
inspiration from was direct address smiling at
the camera

Main image
I have used this picture to influence
and appeal to the viewers that RnB is
quite a trendy fashionable look. I
used direct address which draws the
readers to buy the magazine.
Pull quote
A pull quote is like an induction to the celebrity
that is being represented. Some viewers may
not know who the celebrity is so having a pull
quote shows a bit about their life.
Text
While analysing a few
magazines I realised that the
writing is around the size of
11-12 pt. , and is usually aerial
font, however some
magazines such as vibe
connotes the genre. Most
genres use drop caps which
shows the reader when to
start reading.The text is set
into columns, usually 2-3
columns.This is to make the
text appear tidy and not all
over the page.
Colour scheme
Usually a double page
spread follow the same
colour scheme that is ran
throughout the magazine, it
is usually between 2-4
colours so it doesn’t
overpower the article.The
name of the celebrity is
usually a dark colour for it
to appeal to the viewers.
The colour scheme used
connotes which genre. For
example; red is used a lot
for RnB.

Contents
The word ‘content’ is usually used to
let people know it is actually the
contents page where they can find
the details for the magazine.
Main Image
The main image on the contents
page suggest it will be the main and
most important story in the
magazine. It is usually positioned in
the middle or towards the side of the
page. It is framed by the rest of the
text.
Category headings
‘in every issue’, ‘regulars’, ‘every
month’ !
This is usually on one of the sides,
also the last of the headings near the
bottom of the page.

2) How does your media
product represent
particular social groups.

My media product will represent particular social groups through the
subjects of music.The genre of my magazine was RnB and I got
inspiration from Rihanna to do my front cover star.This is because
Rhianna is a RnB artist which suggests that Rihanna being on the front
cover shows it is a RnB magazine. However the mise en scene also
suggests the genre of the magazine. For example; if my cover star was
in colour and the clothing was trendy that could imply that the genre
of the magazine could be pop or if you see Kim Kardashian on the
front cover you would instantly think that it is a reality magazine. It
also depends on the makeup as well where as if the make up of my
cover star was heavy and dark it could suggest that it is a rock
magazine where as if its natural and light it could suggest it is a pop
magazine. On my magazine I have used a fairly natural makeup but
made the eyes a little bit darker to show RnB.The front cover of my
magazine is smiling which shows that she is confident and the girls/
women may inspire them. However boys/ men would see this could
think that she is young pretty cover star and may intend to buy it.

3)What kind of media
institution might
distribute your media
product and why?

The company that will distribute my magazine would be Spin
Media the reason for this is because they own the magazine
vibe.The reason I’m choosing spin media is because they are
a popular, successful company which gets a lot of customers.
Another reason I would use it is because vibe usually use RnB
singers such as Rihanna, Beyoncé or Nelly or others to make
their magazine more appealing and interesting.Vibe usually
uses big and bold fonts to also appeal to their audience which
I have intended to use within my magazine. It also sticks to
the same colour theme throughout the magazine to keep it
more appealing.Alternatively vibe has its own website which
shows it is a successful magazine where as it has paid out for
its own website for my viewers to look at updated news
about celebrities for free.

4)Who would be the
audience of for your media
product

My target audience for my music magazine would be the age
between the late teens and their early twenties, this is quite a
range but I believe it is suitable for the kind of magazine that I am
making, this is backed up further by the price of the magazine, it
has to be made affordable because of the ages of the audience. Id
like to think that my target audience would also contain a mixture
of both males and females because I don’t to be stereotypical and
promote it more for one more that the other. Another thing to
consider when talking about my target audience is their taste in
music.The audience is mainly women between the age 16-24 the
status percentage is 63% single and 82% are employed by which
means on the audience of acronym the audience would fall into
SWELL. However,
63%

5) How did you attract/address
your audience?

I attracted my audience by using relevant colours to suit my genre which was red, black
and white which drew in the audience. I made sure my front cover star was direct
address so that the audience feels like they can read it which draws them in. However I
used inspiration from one of Rihanna's black and white photo-shoot for my inspiration.
The reason I used Rihanna for my inspiration was because she is a RnB artist which most
teenage girls use as a role model where as some teenage boys may find her very
attractive. So in results of using a celebrity as inspiration it may attract the teenage
audience to read my magazine. I also had a good storyline which was catchy towards
most viewers.To have a good storyline you need to have punchy words which are
effective. I also used straplines to suit different audiences.Where as some viewers may
want to read about RnB clothing or some might want to read about the music itself and
are interesting in new albums coming out.

6)What have you learnt about
technologies from the process of
constructing this product? &

I used Photoshop to create
my front cover of my
magazine. I used the magic
wand tool to erase the
background. Photoshop is
a good way to edit photos
accurately.
I used Microsoft PowerPoint to
present my evaluation on.
PowerPoint is a good way of
showing your evaluation,
where as I can write and add
images.
I put all of my PowerPoint for my coursework
onto Weebly so I can upload them.This really
helped where as It is all set onto one site and
makes It easier to view my coursework.
I used a camera to take pictures of my
magazine for the double page spread.The
image on my front cover, double page spread
and contents page
I used InDesign to create my
double page spread.The reason I
used this is because I could add
columns and drop caps without
any problems.This is good to use
when writing an article.

7) Looking back at your preliminary task,
what do you feel you have learnt in the
progression from it to the full product?

When looking back I feel like I understand the conventions of magazines
better than I did before. Because of researching about a R and B I had to
analyse a front cover, double page spread and contents page, I know
understand how music magazines have used different featur4es and
techniques to draw in the audience. When starting the main task I started to
understand the conventions of magazines due to the fact that I was analysing
lots of music magazines and getting inspiration from others to create my
own magazine. I found out that every magazine has a mast head and
straplines. I have improved my skills on InDesign as on my premlinary I found
the software quiet difficult as I had never used it before, but now I have
understood and learnt new things such as sorting out the page layout and
drop caps Although using Photoshop in the past I have found new ways of
editing pictures which has helped for my magazine.
I think my photo-shoot for the main task went better than the one in my
preliminary task.The reason for this is because I have learnt new camera
techniques which I never knew before.The reason for this is because I
planned what shots and angles I wanted to use. I think that I thought about
this much more in my main task and think that I learned more from my main
task.

Analysis of a magazine final chloe wilson 9175

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