1. Presents: #DIYPR Webinar Series Module 4, June 23 Part One: The Pitching Process Part Two: Establishing Your Expert Status Presented by: Cyndy Hoenig, Partner Contact: Cyndy@hlmediapartners.com Twitter -- @cyndyhoenig Facebook.com/hlmediapartners

8. Follow up Sheet Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com 7 Send addl info 2 - Award 405.621.9000 Hcentrella @okcbiz.com OKC Biz Managing Ed. Heidi Centrella Will assign to Paula Burkes 1 - Women in Biz 405.475.3284 Cbunyan @opubco.com Oklahoman Biz Editor Clytie Bunyan Results Angle Phone Email Outlet Title Name

10. Establish your Expert Status Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com 9 One of the best lead generators is the free publicity generated when you are perceived to be a recognized expert in your industry. It doesn’t matter what field of business you are in. If your clients and the media perceive you to be an expert, they will seek you out for advice, your perspective on stories they are researching or even to offer you business. In order to be an expert, you must study your subject thoroughly. It is said that with a 1000 hours of practice you become an expert. Most of us work around 2000 hours per year, so you can see it doesn’t take long to acquire the knowledge you need. If you have been working on your specialty for a while, you are already an expert. Your job is to become known as an expert. Write an Ebook, Blog, Comment on Journalists’ blogs, Twitter.

14. In conclusion … Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com 13 Expertclick.com is a website where print, broadcast and Internet reporters go to search for experts. There is an annual fee from $1000 to $2500 per year. Radio/TV Interview Report - RTIR.com - the world’s largest database of experts who are available for live and phone interviews. Radiopublicity.com - Radio Stations that book guest experts for interviews. Speakermatch.com = Site where you get leads from organizations actively seeking speakers. Memberships start at $49.95/month. TipsBooklets.com - great way to promote your expertise, sell more products and generate publicity. Workshops Hands-on, interactive ways for people to learn from experts. You are an expert as you have information that