Perfect press kits & press releases

Presents: #DIYPR Webinar Series June 30 Perfect Press Releases Perfect Press Kits Presented by: Cyndy Hoenig, Partner Contact: Cyndy@hlmediapartners.com Twitter -- @cyndyhoenig Facebook.com/hlmediapartners

Perfect Press Releases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com

Perfect Press Releases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com 1

Perfect Press Releases Step 1 - for immediate release, contact info ,[object Object],[object Object],[object Object],[object Object],Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com 2

Step 2 Strong Headline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com 3

Step 3 Compelling 2nd headline (optional) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com 4

Step 4 location and date ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com 5

Step 5 The body ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com 6 The Body Here’s where you write the meat of the release. Some guidelines: Paragraph 1: Explain headline, capture essence of story, keep under 25 words Paragraph 2: Add supporting facts to the statements made in the 1st paragraph. Paragraph 3: Expand on the facts. Build the story. Paragraph 4: Establish credibility and include a good quote or two. Paragraph 5: Boiler Plate. About CLIENT NAME. # # #

Things to remember about Press Releases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com 7

Final thoughts about Press Releases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com 8

Perfect Press Kits What to include: ,[object Object],[object Object],[object Object],[object Object],Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com 9

Current News, Photos ,[object Object],[object Object],[object Object],Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com 10

Company Fact Sheet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com 11

Products & Services Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com 12 ,[object Object]

Backgrounder and Bios ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com 13

Press Release and Press Clippings ,[object Object],[object Object],[object Object],[object Object],Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com 14

Where we’ll be ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com Cyndy Hoenig [email_address] .com Twitter: @cyndyhoenig Facebook: Facebook.com/hlmediapartners Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com

Perfect press kits & press releases

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