This was a deck put together for the Greenpeace "Green My Internet".

1. Clean Cloud Toolkit
Greenpeace Green My Internet Submission 2012
Monday, 17 December 12

2. Campaigning to
change Apple,
Facebook and
Google is one thing
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3. Why it works for
these companies:
- Well known among consumers
- They control their own infrastructure
and datacentres
- Have their own green IT staff
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4. What about these
guys though?
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5. Why they’re
different
-Few if any green IT specialists on staff
-Most don’t own their own datacentres
or infrastructure
-Most of it from likes of Rackspace and
Amazon
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6. The thing with
AWS and Rackspace:
- Most of their customers don’t know
what metrics to request for sustainable
IT
- Publishing sustainability metrics not a
priority them right until more
customers are ask for it
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7. Campaigning to
see change at
Amazon or
Rackspace needs a
different approach
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8. A new approach
Let the people building sites see the
impact of their choices
Provide a channel to let users ask them
to make greener choices
Show the people building these sites
what options are out there
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9. Or, put another
way…
Transparency
Constructive Engagement
Education
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10. Three things the
net is great for:
Transparency
Constructive Engagement
Education
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11. Transparency
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12. Open source tools exist to see how traffic routes around the net, to see
which datacentres are serving a particular website
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13. Some open data already exists for showing these datacentres’ CO2 emissions, based
on company & location.
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14. This gives us a starting point to
move to…
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15. Constructive
Engagement
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16. Open source tools like Alavateli exist to help public
conversation about this too, for transparency requests. They
can be installed an customised just like Wordpress or Drupal
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17. Users can use tools like this to publicly ask what kind of energy
powers a datacentre, or where a company runs its servers
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18. Collating this data is useful
and valuable, but we still
need to provide next steps
afterwards
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19. Education
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20. 1. the site
2. the source code
The developer community has a tradition of open sourcing and
sharing best practices, that anyone can improve. The Hackday
Manifesto is such open source guide.
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21. There is a growing audience of people looking for one such guide of
best practices to apply in the field of green cloud computing
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22. What I’m proposing
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23. 1. Making a web-app to find the sites you use,
and see their environmental impact
2. Providing a way for users to publicly ask
those running these sites, if the data isn’t
already available
3. Creating an open source “clean clouds”
guide on sharing best practices for
switching to green cloud computing
4. Sharing these tools and guides with existing,
interested communities at events
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24. 1. Making a web-app to find the sites you use,
and see their environmental impact
Green My Internet
Find a site | Existing requests | Sites | Guide |
Search for a site,
see its impact
16:9
Search
Let users quickly see why greening the internet is important with a
video, then see how a site they’ve heard of is doing
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25. 1. Making a web-app to find the sites you use,
and see their environmental impact
Green My Internet
Find a site | Existing requests | Sites | Guide |
You searched for dirtypoweredsite.com…
heavy user of dirty power 15 other people
looked up this site
emits 66 tonnes / yr of CO2 today
DirtyPowerSite run on Amazon's Tell others about
datacentres, in North Virginia, and is DirtyPowerSite
powered by coal.
tweet it
share on
Ask them to switch facebook
email
Searching a site would perform the same traffic tracing, to workout
where the servers are, and the likely power source
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26. 2. Providing a way for users to publicly ask
those running these sites, if the data isn’t
already available
Find a site | Existing requests | Sites | Guide |
Question for dirtypoweredsite.com There are 35 people
Jane M asked this question on Dec 13th
following this
question
This request was successful
follow
Hi dirtypoweredsite
Tell others about
I’m a long time happy user of your site, and have your question
been for at least two years now.
tweet it
However, I was disappointed to see that it looks
share on
like the site I have relied on to help me find good
places to stay when seeing my friends, largely
facebook
runs dirty power. email
Could you confirm where the servers that power
your site are based on, and what kind of power
Questions would be handled with a version of the Ataveli platform,
they run on?
designed for asking a few specific questions for this campaign
Thanks,
Jane
Monday, 17 December 12

27. 3. Creating an open source “clean clouds” guide
on sharing best practices for switching to
green cloud computing
We’d share this guide as an open source repository on github, for
others to fork and improve, so it becomes a living document
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28. 4. Sharing these
tools and guides
with existing,
interested
communities
We’d share everything we learn back - and be amazed with what they
come up with next.
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29. Thank you.
To get in touch:
- Chris Adams
- twitter: @mrchrisadams
- email: wave@chrisadams.me.uk
Monday, 17 December 12