Move over Black Hole! Learn How to Create A Trackable Resume… The job search process is stressful enough. Compound that with the proverbial black hole, and complete silence when you send your resume in for a position in which you are absolutely perfect! This is especially true in the interactions of executive-level career searches where your emails, calls, and meeting requests can go unanswered for what seems like eternity. In this session, we are going to introduce a simple 3-step process for leveraging Internet tools that will provide you with powerful visibility into an employer’s interest in your candidacy. Using this new, but proven methodology, we’ll teach you how to treat your candidacy like a marketing campaign. With a few simple steps, you can proactively monitor and manage the activity of your search...ultimately turning that information into relevant action and follow up.

1. Combating the Hiring Black Hole Creating a Powerfully Proactive Candidacy with Trackable Resumes 1

2. 2 Hello? Anyone? Flickr: Ken Lund

3. 3 This executive recruiter just clicked through to your LinkedIn profile. This recent network connection read the article you sent. You had a great lunch…but she hasn’t emailed back. However, she has clicked through to your project example. You haven’t heard back on a meeting time, but she just viewed the website of your last employer Flickr: @boetter

4. What We’re Going To Cover What Is A Trackable Resume And why it is valuable Creating A Trackable Resume In 3 simple steps From Tracking to Action Putting information to use Questions 4

5. Who’s Dispensing Advice? A Little About Me Senior Director, Marketing at Lumension Over 14 Years in Internet and traditional marketing Including over 10 years of executive/managerial leadership roles Broad Professional Background: Applied leadership experience in Sales, Marketing, and IT Background spans Fortune 500 to entrepreneurial enterprises across a wide range of industries 5

6. A Trackable Resume What is it and why we should care? 6

7. Links Make The Difference 7

8. The Concept 8

9. Process Begins With Content Need to develop ‘linkable’ content Websites Articles Projects Documents Concept also extends to other communications Email Cover letter 9

10. Why Do We Care Tracking clicks provides valuable insight Who is interested Where they showed interest When they showed interest ‘No Clicks’ is still valuable Optimization Follow up opportunities Specific events (e.g. meeting, action, etc.) 10

11. Takeaway | Inventory Clickable Content 11

12. Creating a Trackable Resume Simple steps, free tools, and tracking 12

13. Three Steps to a Tracked Resume 13

14. What is a Link Shortner? Used largely in social media; Twitter/Facebook Application that ‘shrinks’ a long URL to a shorter, more post-friendly version: http://www.linkedin.com/in/chewitt Becomes… http://bit.ly/deGeXE 14

15. The Collateral Benefit Shortened URLs also track clicks We can use this information to track interest in your candidacy 15

16. Once Shortened Insert Into Resume 16

17. Let’s Build A Tracked Resume 17

18. Takeaway | Create A Shortner Account 18 Note: complied April 2011; technologies/features/applications may change.

19. Turning Our Data Into Differentiation What to do with our newfound information. 19

20. Diligently Monitor Your Analytics Measure Clicks; individual, bunches Geographies Interest by content Recency Observable trends Previous employer websites during ‘reference checking’ phases 20

21. Real Time Analytics… Allows us to react in real time! 21

22. Clicks To Relevant Follow Up Measured Interest Follow up based on stage of process Pre-interview Post-interview Selection Targeted content with tracked links Articles and research Related personal examples (e.g. projects) Industry examples 22

23. Absence of Clicks Is Still Information Base action on expectations and stage of candidacy Lack of email/Internet response may lead to other methods of communication May identify key decision makers, influencers, etc. 23

24. Final Note – Public Analytics Most URL shorteners make your clicks public information Usually adding a ‘+’ to the end of the URL Does it matter? Personal decision 24

25. Questions? Resources: Video Tutorials http://www.WhatDoesMarketingReallyDo.com/free-marketing-tools/creating-a-tracked-resume.html 25