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Trends and Innovations in Online Travel
1. Trends & Innovations in Online Travel
2011 World Hostel Conference
Presented by:
Michael Tumminia, GoMio.com and Jason Baker, Digicate.ca
2. Discussions points:
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• Overview of trends in online travel
• U d t on GoMio
Update G Mi
• Discussion of two innovative websites
• Interesting new booking portal for hostels
• Notable challenges to the hostel industry
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• Conclusions
Trends & Innovations in Online Travel
3. Major trends in online travel –
The intersection of social media & travel
– Online reviews & travel advice
– Trend toward “local travel”
– Mobile is here
– but what about Facebook (part 2)?
Trends & Innovations in Online Travel
4. Online reviews & travel advice –
• The move away from online reviews of strangers
• And a move towards using our social graph and six
degrees of separation to get travel advice
• “Tripadvisor - world’s most trusted advice” - 30 million
reviews on Tripadvisor – how many do I trust?
Trends & Innovations in Online Travel
5. Connecting locals and visitors -
• L
Locall travell movement - meeting llocals
t t ti l
• Localtravelmovement.com – “A not for profit platform started
by people from companies founded on a passion for Local Travel and
by people from companies founded on a passion for Local Travel and
commitment to Local Travel values.”
• Major players - Triptrotting.com, Tripping.com,
j l i t tti i i
Tripbod.com,
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Trends & Innovations in Online Travel
6. Some of the newest websites doing innovative things:
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• Trippy.com
• Tripl.com
Tripl com
• Gogobot.com
• Tripping.com
• Gtrot.com
Gt t
• Dopplr.com
• Tripsay.com
p y
Trends & Innovations in Online Travel
7. • GoMio – Building technology to transform our
company from a booking portal to a social
connection site and booking portal.
• GoDashBoard and Social Booker
Trends & Innovations in Online Travel
8. Solution
• A social repository of travel adventures to creates a
personal travel identity.
Trends & Innovations in Online Travel
9. Gogobot Website - Allows users to
to…
Create an online travel identity through “passports” and
passports
“destination guides”
A users “Passport” becomes their online travel identity
Users can become “travel experts” through their online
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engagement
Reward users for their online engagement through
badges
Trends & Innovations in Online Travel
10. Gogobot Mobile App - Allows users to…
share real-time experiences via photography
access relevant location information
access to personal travel plans created via website
postcards are ti d back to the website via
t d tied b k t th b it i
destination guides on the website
Trends & Innovations in Online Travel
11. Leverages a users social graph to suggest or
recommend places of interest
Trends & Innovations in Online Travel
12. Gtrot’s XY Grid provides the ability for:
user profiles receive aggregated comments from
others via Facebook & Twitter
deals on places of interest in the planned
destination area
d ti ti
places of interest that friends have visited &
checked into via Foursquare
Trends & Innovations in Online Travel
13. O Gt t users can sort the results by:
On Gtrot, t th lt b
Arts & Entertainment
Food
Nightlife
Outdoors
Shopping
Places to Stay
Trends & Innovations in Online Travel
15. • Alt
Alternative affordable version of f
ti ff d bl i f family and adult
il d d lt
accommodations
• Premium & more secure accommodation for
backpackers
• Hosts often enjoy playing tour guide
Trends & Innovations in Online Travel
16. • $112M round of financing valuing the company at $1.2B
• May face regulatory challenges in the future
(like the hostel industry)
• Hostels can list private rooms or apartments on Airbnb
Trends & Innovations in Online Travel
17. Concluding Notes on Travel Startups
• Travel startups solving real world travel problems
• Di it l solutions provide an ease of convenience,
Digital l ti id f i
especially for flash packers
Trends & Innovations in Online Travel
18. Concluding Notes on Travel Startups
• Social travel startups are changing the purchase
decision and buying process for travel
• Promote these websites that create an alternative
to the established websites such-as Tripadvisor
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Trends & Innovations in Online Travel
