SlideShare una empresa de Scribd logo
1 de 13
Descargar para leer sin conexión
An Overview of Our Company and
Services


September 2011
Abraham Harrison LLC
Who we are:

We are a US/EU-based social media marketing and new media communications company with a tightly-integrated crew
of 45 professionals spread among our communications, technology, research, business development, and management
teams. We are distributed across a dozen countries in North and South America, Europe, Africa, and Asia, with 10
languages spoken natively among us. We currently operate with our global clientele in seven languages.

Our Management Team:




                                               Sara Wilson, COO      Nina Martin, Business   Dan Krueger, Director
Mark Harrison, CEO    Chris Abraham,
& Founding Partner.   President & Founding                           Development             of Client Services
                      Partner
Abraham Harrison LLC

What we do:

•  BloggerSurge™ - Activate online influencers in the blogosphere, social networking sites and on Twitter to
   voluntarily carry your message in their voice and with their credibility to their audiences.


•  CommunityBoom™ - Develop your impact and influence in the Social Networks. Increase the number of
   your fans, friends, and followers and intensify their relationship with you and your messaging.


•  ReputationRescue™ - Manage and protect your online image and gain control of your brand space online.


•  Monitor-Response™ - Know what is going on online around your brands and around your interests. Never
   be blindsided, and be able to respond immediately and effectively when chatter arises.

•  OppStream™ - Identify and connect directly with the partners, clients, or collaborators you need to be
   working with to make your projects move forward. We have worldwide reach, tight targeting, and on
   average, 7%‐14% of the people we reach out to agree to take a call with our clients.

•  StrategySculpt™ - Conduct a comprehensive online audit of your social media efforts. This will serve as a
   road map for you moving forward with your social media efforts, outlining a plan of action and illustrating
   ways social media can deliver a tangible ROI.
Social Media is Powerful


•    There are over 200,000,000 blogs – 60,000 new blogs are started every day

•    34% of bloggers post opinions about products and brands

•    78% of consumers trust peer recommendations

•    Only 14% trust advertisements

•    Only 18% of TV campaigns generate a positive ROI

•    Facebook has over 500 million users

•    If Facebook were a country it would be the 3rd largest in the world,
     ahead of the US, and behind China and India
Real clients, real results

Real results from our current brand‐
building campaigns

 •    Over 20,000% growth of Twitter followership
      from 498 followers to over 100,000 followers

 •    From 3rd most followed company in its sector
      nationally to 1st and top 5 in its sector
      worldwide

 •    Clients customers grew from 500,000 to over
      2 million

 •    Average reach of 122,053 people per week
      and 270,821 impressions per week

 •    Client s UMV went from 50 million per month
      to 129 million per month
Our Clients Define Their Objectives –
We Achieve Them
Startup client wanted to increase their Unique Monthly Visitors:
 - We tripled them from 50MM to 150MM

 Retail client wanted to grow their registered membership base:
 -  We quadrupled it from 500,000 to over 2 million – and their revenues grew immensely

 Medical client wanted to raise their visibility as an industry leader amongst healthcare professionals:
 -  Over 300 articles written, reaching thousands of decision-makers with over 100MM impressions

 Special interest client wanted to get a provision into a federal bill:
 -  We overcame a White House veto threat and the provision became law

 Consumer goods client wanted to increase manufacturer’s coupon redemption:
 -  We increased it to over twice the maximum number they had originally aimed for

 Client wanted to remove racist articles attaching their CEO from search results:
 -  We swept the attacks away and replaced them with positive coverage

 International NGO client wanted to increase online coverage of their annual global event:
 -  We increased their coverage by 635% over the previous year

 New author and business adviser wanted to establish himself as an expert in his field:
 - We got him 320 reviews making 35 million impressions (and counting…)
Our Operations Work Powerfully in Every Sector
Abraham Harrison has run Social Media
Campaigns in:

 •    Biotech                           •  Medical Devices
 •    Business Research                 •  NGO’s: housing, children, equality, health, peace, relief
 •    Children’s Online Communities        efforts & emergency response
 •    Commercial Film                   •  Olympics
 •    Consumer Electronics              •  Online Classifieds
 •    Consumer Goods                    •  Online Games
 •    Corporate Social Responsibility   •  Online Video and Photo management
 •    Entertainment                     •  Politics
 •    Fashion                           •  Publishing
 •    Finance                           •  Remittances
 •    Foodstuffs                        •  Retail
 •    Government                        •  Social Networking
 •    Green Technology                  •  Soft Drinks
                                        •  Telecommunications
 •    Health and Fitness
                                        •  Television
 •    Healthcare
 •    International Consulting          •  Tourism
 •    Lobbying                          •  Travel
 •    Magazines                         •  Utilities
                                        •  VOIP/Video Conferencing
Some of Our Clients:
Our Specialty: BloggerSurge™
Long Tail Blogger Outreach                                          Blogger outreach to relevant communities
Connecting with online influencers:

•  We will reach out to the millions of bloggers in your target
   demographic that are not the A & B list bloggers. We engage
   the “long tail” as well as the A-listers.

•  Hundreds of posts are regularly secured in each outreach
   cycle, reaching millions of readers. Generally, the readership
   reached is vastly larger than what securing a couple A-list
   postings gets you.

•  The coverage is vastly broader & SEO is stronger. It
   doesn’t immediately become “yesterday’s news” as it does on
   busy A-list sites – these hundreds (and over time, thousands)
   of posts put your message all over the search results and give
   you the most powerful, white-hat SEO in existence.

•  A-Listers are motivated to post when they see they are
   being “scooped” by C-Z listers. In a recent campaign for
   NewsCorp, of the 208 posts, 42 of the articles were on A-List
   blogs (with 1MM-14MM pageviews per month.)

•     People’s online realities are defined by Search Engine
     results. Our blogger outreach boosts your results and helps
     ensure you become a key listing when people are searching
     topics relevant to your product.                                                      Sample blogs for outreach
Our Services: CommunityBoom™
Creating, Monitoring and Growing your Social
Networking Presence:

If your company is looking to expand its presence online via social
networking sites we can assist you in development, community
engagement, promotions, and monitoring. Our team specializes in:

•  Creating profiles on Twitter, Facebook, YouTube, etc. that are
   consistent with your brand image

•  Seeding content

•  Operating in multiple languages

•  Amplifying your efforts by cross-marketing your other profiles i.e.,
   Twitter, Youtube, etc.

•  Monitoring the tone of all online conversations

•  Interacting with your fan base

•  Giving you 24/7 coverage on your various profiles

•  Promoting across the various platforms further drives SEO since
   part of the Google algorithm is what your friends are “sharing”
   online.                                                                Sample of AH Profile Creation and Management
Our Services: ReputationRescue™ & Monitor-Response™
Reputation Management and Monitoring:

We live in a world where the Internet records
everything and forgets nothing – every photo,
comment, post, status update, and tweet about your
brand can be stored forever. Our reputation
management and monitoring includes:

•  Assessing your current online reputation

•  Cleaning up negative coverage online and
   defending against future taints to your image

•  Ongoing monitoring with red-flagging/attention-
   escalation/crisis reaction
Our Services: StrategySculpt™
Your Comprehensive Road Map to Social Media:

Knowing where to start is key to laying a solid social media
foundation. An Abraham Harrison online audit will help your
team decide how to move forward. Our strategy documents
include:

•  Strengths and weaknesses of your current brand efforts

•  Quantity and tone of conversations taking place about your
   brand online

•  A glimpse into what your competitors are doing, what is
   working for them and what isn’t

•  Best practices by brands similar to yours for you to take into
   consideration

•  Strategic next steps on how you should move forward on
   Twitter, Facebook, YouTube, and in the blogosphere

•  Suggestions on what your team can do in house to save
   money, and what would be best outsourced to yield the
   greatest ROI.
Further Questions?
We look forward to speaking with you!



Mark Harrison
CEO Abraham Harrison
www.abrahamharrison.com
mharrison@abrahamharrison.com
+1.202.657.4769

Más contenido relacionado

Más de Gerris

Why Clickagy Data Sheet
Why Clickagy Data SheetWhy Clickagy Data Sheet
Why Clickagy Data SheetGerris
 
Mizuno Running Mezamashii Long Tail Blogger Outreach Case Study
Mizuno Running Mezamashii Long Tail Blogger Outreach Case StudyMizuno Running Mezamashii Long Tail Blogger Outreach Case Study
Mizuno Running Mezamashii Long Tail Blogger Outreach Case StudyGerris
 
Influencer Outreach is the New Link Building SEO
Influencer Outreach is the New Link Building SEOInfluencer Outreach is the New Link Building SEO
Influencer Outreach is the New Link Building SEOGerris
 
Healthcare infographic
Healthcare infographicHealthcare infographic
Healthcare infographicGerris
 
The Smart Guide to Working With Bloggers: A Compilation of Expert Advice
The Smart Guide to Working With Bloggers: A Compilation of Expert AdviceThe Smart Guide to Working With Bloggers: A Compilation of Expert Advice
The Smart Guide to Working With Bloggers: A Compilation of Expert AdviceGerris
 
How to Engage Bloggers Down the Long Tail
How to Engage Bloggers Down the Long TailHow to Engage Bloggers Down the Long Tail
How to Engage Bloggers Down the Long TailGerris
 
Media Kit for The Social Media Monthly and The Startup Monthly Magazines
Media Kit for The Social Media Monthly and The Startup Monthly MagazinesMedia Kit for The Social Media Monthly and The Startup Monthly Magazines
Media Kit for The Social Media Monthly and The Startup Monthly MagazinesGerris
 
Trust is the New Currency: Innovative Models for Business Transactions
Trust is the New Currency: Innovative Models for Business TransactionsTrust is the New Currency: Innovative Models for Business Transactions
Trust is the New Currency: Innovative Models for Business TransactionsGerris
 
"Trust is the New Currency" Webinar Slides by Chris Abraham
"Trust is the New Currency" Webinar Slides by Chris Abraham"Trust is the New Currency" Webinar Slides by Chris Abraham
"Trust is the New Currency" Webinar Slides by Chris AbrahamGerris
 
Identifying & Creating Nonprofit Content and Content Strategy
Identifying & Creating Nonprofit Content and Content StrategyIdentifying & Creating Nonprofit Content and Content Strategy
Identifying & Creating Nonprofit Content and Content StrategyGerris
 
Google+ for Brands Best in Show Webinar
Google+ for Brands Best in Show WebinarGoogle+ for Brands Best in Show Webinar
Google+ for Brands Best in Show WebinarGerris
 
Long Tail Blogger Outreach Webinar
Long Tail Blogger Outreach WebinarLong Tail Blogger Outreach Webinar
Long Tail Blogger Outreach WebinarGerris
 
Unison Agency Case Studies
Unison Agency Case StudiesUnison Agency Case Studies
Unison Agency Case StudiesGerris
 
Blog Yourself into Your Dream Job
Blog Yourself into Your Dream JobBlog Yourself into Your Dream Job
Blog Yourself into Your Dream JobGerris
 
Google+ For Business Webinar Slides
Google+ For Business Webinar SlidesGoogle+ For Business Webinar Slides
Google+ For Business Webinar SlidesGerris
 
Fresh Air Fund case study
Fresh Air Fund case studyFresh Air Fund case study
Fresh Air Fund case studyGerris
 
About Abraham Harrison (in Spanish)
About Abraham Harrison (in Spanish)About Abraham Harrison (in Spanish)
About Abraham Harrison (in Spanish)Gerris
 
Goethe-Institut case study
Goethe-Institut case studyGoethe-Institut case study
Goethe-Institut case studyGerris
 
Mesh Marketing 2010 Measurement Master Class
Mesh Marketing 2010 Measurement Master ClassMesh Marketing 2010 Measurement Master Class
Mesh Marketing 2010 Measurement Master ClassGerris
 
Blogger Outreach With Chris Abraham At Podcamp Boston 2010
Blogger Outreach With Chris Abraham At Podcamp Boston 2010Blogger Outreach With Chris Abraham At Podcamp Boston 2010
Blogger Outreach With Chris Abraham At Podcamp Boston 2010Gerris
 

Más de Gerris (20)

Why Clickagy Data Sheet
Why Clickagy Data SheetWhy Clickagy Data Sheet
Why Clickagy Data Sheet
 
Mizuno Running Mezamashii Long Tail Blogger Outreach Case Study
Mizuno Running Mezamashii Long Tail Blogger Outreach Case StudyMizuno Running Mezamashii Long Tail Blogger Outreach Case Study
Mizuno Running Mezamashii Long Tail Blogger Outreach Case Study
 
Influencer Outreach is the New Link Building SEO
Influencer Outreach is the New Link Building SEOInfluencer Outreach is the New Link Building SEO
Influencer Outreach is the New Link Building SEO
 
Healthcare infographic
Healthcare infographicHealthcare infographic
Healthcare infographic
 
The Smart Guide to Working With Bloggers: A Compilation of Expert Advice
The Smart Guide to Working With Bloggers: A Compilation of Expert AdviceThe Smart Guide to Working With Bloggers: A Compilation of Expert Advice
The Smart Guide to Working With Bloggers: A Compilation of Expert Advice
 
How to Engage Bloggers Down the Long Tail
How to Engage Bloggers Down the Long TailHow to Engage Bloggers Down the Long Tail
How to Engage Bloggers Down the Long Tail
 
Media Kit for The Social Media Monthly and The Startup Monthly Magazines
Media Kit for The Social Media Monthly and The Startup Monthly MagazinesMedia Kit for The Social Media Monthly and The Startup Monthly Magazines
Media Kit for The Social Media Monthly and The Startup Monthly Magazines
 
Trust is the New Currency: Innovative Models for Business Transactions
Trust is the New Currency: Innovative Models for Business TransactionsTrust is the New Currency: Innovative Models for Business Transactions
Trust is the New Currency: Innovative Models for Business Transactions
 
"Trust is the New Currency" Webinar Slides by Chris Abraham
"Trust is the New Currency" Webinar Slides by Chris Abraham"Trust is the New Currency" Webinar Slides by Chris Abraham
"Trust is the New Currency" Webinar Slides by Chris Abraham
 
Identifying & Creating Nonprofit Content and Content Strategy
Identifying & Creating Nonprofit Content and Content StrategyIdentifying & Creating Nonprofit Content and Content Strategy
Identifying & Creating Nonprofit Content and Content Strategy
 
Google+ for Brands Best in Show Webinar
Google+ for Brands Best in Show WebinarGoogle+ for Brands Best in Show Webinar
Google+ for Brands Best in Show Webinar
 
Long Tail Blogger Outreach Webinar
Long Tail Blogger Outreach WebinarLong Tail Blogger Outreach Webinar
Long Tail Blogger Outreach Webinar
 
Unison Agency Case Studies
Unison Agency Case StudiesUnison Agency Case Studies
Unison Agency Case Studies
 
Blog Yourself into Your Dream Job
Blog Yourself into Your Dream JobBlog Yourself into Your Dream Job
Blog Yourself into Your Dream Job
 
Google+ For Business Webinar Slides
Google+ For Business Webinar SlidesGoogle+ For Business Webinar Slides
Google+ For Business Webinar Slides
 
Fresh Air Fund case study
Fresh Air Fund case studyFresh Air Fund case study
Fresh Air Fund case study
 
About Abraham Harrison (in Spanish)
About Abraham Harrison (in Spanish)About Abraham Harrison (in Spanish)
About Abraham Harrison (in Spanish)
 
Goethe-Institut case study
Goethe-Institut case studyGoethe-Institut case study
Goethe-Institut case study
 
Mesh Marketing 2010 Measurement Master Class
Mesh Marketing 2010 Measurement Master ClassMesh Marketing 2010 Measurement Master Class
Mesh Marketing 2010 Measurement Master Class
 
Blogger Outreach With Chris Abraham At Podcamp Boston 2010
Blogger Outreach With Chris Abraham At Podcamp Boston 2010Blogger Outreach With Chris Abraham At Podcamp Boston 2010
Blogger Outreach With Chris Abraham At Podcamp Boston 2010
 

Último

Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...lizamodels9
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...lizamodels9
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...lizamodels9
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...lizamodels9
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 

Último (20)

Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update  Presentation SlidesKeppel Ltd. 1Q 2024 Business Update  Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 

About Abraham Harrison LLC 2011

  • 1. An Overview of Our Company and Services September 2011
  • 2. Abraham Harrison LLC Who we are: We are a US/EU-based social media marketing and new media communications company with a tightly-integrated crew of 45 professionals spread among our communications, technology, research, business development, and management teams. We are distributed across a dozen countries in North and South America, Europe, Africa, and Asia, with 10 languages spoken natively among us. We currently operate with our global clientele in seven languages. Our Management Team: Sara Wilson, COO Nina Martin, Business Dan Krueger, Director Mark Harrison, CEO Chris Abraham, & Founding Partner. President & Founding Development of Client Services Partner
  • 3. Abraham Harrison LLC What we do: •  BloggerSurge™ - Activate online influencers in the blogosphere, social networking sites and on Twitter to voluntarily carry your message in their voice and with their credibility to their audiences. •  CommunityBoom™ - Develop your impact and influence in the Social Networks. Increase the number of your fans, friends, and followers and intensify their relationship with you and your messaging. •  ReputationRescue™ - Manage and protect your online image and gain control of your brand space online. •  Monitor-Response™ - Know what is going on online around your brands and around your interests. Never be blindsided, and be able to respond immediately and effectively when chatter arises. •  OppStream™ - Identify and connect directly with the partners, clients, or collaborators you need to be working with to make your projects move forward. We have worldwide reach, tight targeting, and on average, 7%‐14% of the people we reach out to agree to take a call with our clients. •  StrategySculpt™ - Conduct a comprehensive online audit of your social media efforts. This will serve as a road map for you moving forward with your social media efforts, outlining a plan of action and illustrating ways social media can deliver a tangible ROI.
  • 4. Social Media is Powerful •  There are over 200,000,000 blogs – 60,000 new blogs are started every day •  34% of bloggers post opinions about products and brands •  78% of consumers trust peer recommendations •  Only 14% trust advertisements •  Only 18% of TV campaigns generate a positive ROI •  Facebook has over 500 million users •  If Facebook were a country it would be the 3rd largest in the world, ahead of the US, and behind China and India
  • 5. Real clients, real results Real results from our current brand‐ building campaigns •  Over 20,000% growth of Twitter followership from 498 followers to over 100,000 followers •  From 3rd most followed company in its sector nationally to 1st and top 5 in its sector worldwide •  Clients customers grew from 500,000 to over 2 million •  Average reach of 122,053 people per week and 270,821 impressions per week •  Client s UMV went from 50 million per month to 129 million per month
  • 6. Our Clients Define Their Objectives – We Achieve Them Startup client wanted to increase their Unique Monthly Visitors: - We tripled them from 50MM to 150MM Retail client wanted to grow their registered membership base: -  We quadrupled it from 500,000 to over 2 million – and their revenues grew immensely Medical client wanted to raise their visibility as an industry leader amongst healthcare professionals: -  Over 300 articles written, reaching thousands of decision-makers with over 100MM impressions Special interest client wanted to get a provision into a federal bill: -  We overcame a White House veto threat and the provision became law Consumer goods client wanted to increase manufacturer’s coupon redemption: -  We increased it to over twice the maximum number they had originally aimed for Client wanted to remove racist articles attaching their CEO from search results: -  We swept the attacks away and replaced them with positive coverage International NGO client wanted to increase online coverage of their annual global event: -  We increased their coverage by 635% over the previous year New author and business adviser wanted to establish himself as an expert in his field: - We got him 320 reviews making 35 million impressions (and counting…)
  • 7. Our Operations Work Powerfully in Every Sector Abraham Harrison has run Social Media Campaigns in: •  Biotech •  Medical Devices •  Business Research •  NGO’s: housing, children, equality, health, peace, relief •  Children’s Online Communities efforts & emergency response •  Commercial Film •  Olympics •  Consumer Electronics •  Online Classifieds •  Consumer Goods •  Online Games •  Corporate Social Responsibility •  Online Video and Photo management •  Entertainment •  Politics •  Fashion •  Publishing •  Finance •  Remittances •  Foodstuffs •  Retail •  Government •  Social Networking •  Green Technology •  Soft Drinks •  Telecommunications •  Health and Fitness •  Television •  Healthcare •  International Consulting •  Tourism •  Lobbying •  Travel •  Magazines •  Utilities •  VOIP/Video Conferencing
  • 8. Some of Our Clients:
  • 9. Our Specialty: BloggerSurge™ Long Tail Blogger Outreach Blogger outreach to relevant communities Connecting with online influencers: •  We will reach out to the millions of bloggers in your target demographic that are not the A & B list bloggers. We engage the “long tail” as well as the A-listers. •  Hundreds of posts are regularly secured in each outreach cycle, reaching millions of readers. Generally, the readership reached is vastly larger than what securing a couple A-list postings gets you. •  The coverage is vastly broader & SEO is stronger. It doesn’t immediately become “yesterday’s news” as it does on busy A-list sites – these hundreds (and over time, thousands) of posts put your message all over the search results and give you the most powerful, white-hat SEO in existence. •  A-Listers are motivated to post when they see they are being “scooped” by C-Z listers. In a recent campaign for NewsCorp, of the 208 posts, 42 of the articles were on A-List blogs (with 1MM-14MM pageviews per month.) •  People’s online realities are defined by Search Engine results. Our blogger outreach boosts your results and helps ensure you become a key listing when people are searching topics relevant to your product. Sample blogs for outreach
  • 10. Our Services: CommunityBoom™ Creating, Monitoring and Growing your Social Networking Presence: If your company is looking to expand its presence online via social networking sites we can assist you in development, community engagement, promotions, and monitoring. Our team specializes in: •  Creating profiles on Twitter, Facebook, YouTube, etc. that are consistent with your brand image •  Seeding content •  Operating in multiple languages •  Amplifying your efforts by cross-marketing your other profiles i.e., Twitter, Youtube, etc. •  Monitoring the tone of all online conversations •  Interacting with your fan base •  Giving you 24/7 coverage on your various profiles •  Promoting across the various platforms further drives SEO since part of the Google algorithm is what your friends are “sharing” online. Sample of AH Profile Creation and Management
  • 11. Our Services: ReputationRescue™ & Monitor-Response™ Reputation Management and Monitoring: We live in a world where the Internet records everything and forgets nothing – every photo, comment, post, status update, and tweet about your brand can be stored forever. Our reputation management and monitoring includes: •  Assessing your current online reputation •  Cleaning up negative coverage online and defending against future taints to your image •  Ongoing monitoring with red-flagging/attention- escalation/crisis reaction
  • 12. Our Services: StrategySculpt™ Your Comprehensive Road Map to Social Media: Knowing where to start is key to laying a solid social media foundation. An Abraham Harrison online audit will help your team decide how to move forward. Our strategy documents include: •  Strengths and weaknesses of your current brand efforts •  Quantity and tone of conversations taking place about your brand online •  A glimpse into what your competitors are doing, what is working for them and what isn’t •  Best practices by brands similar to yours for you to take into consideration •  Strategic next steps on how you should move forward on Twitter, Facebook, YouTube, and in the blogosphere •  Suggestions on what your team can do in house to save money, and what would be best outsourced to yield the greatest ROI.
  • 13. Further Questions? We look forward to speaking with you! Mark Harrison CEO Abraham Harrison www.abrahamharrison.com mharrison@abrahamharrison.com +1.202.657.4769