Extending the Reach and Influence of Nonprofits with Social Media
The full deck from the presentation today. Here's more information. Event Details Are you managing social media as part of your nonprofit’s marketing mix? Then this workshop is for you! In this case-study style workshop you will learn: How to think about content for use in social media Where to source content including internal and external stakeholders What tool and approaches can be used to distribute and amplify your social media impact How to analyze the results of message amplification effects Hosted By: United Way Worldwide & GaggleAMP 1:00PM - Registration and networking 1:30PM - Identifying & Creating Nonprofit Content and Content Strategy Chris Abraham - Director, Social Media at Unison Agency 2:00PM - Content Case Study - United Way’s Social Content Strategy Jason Bethke - Manager, Online Engagement & Marketing at United Way Worldwide 2:45PM - Social Media Distribution Case Study - Activating United Way’s Network to Augment, Amplify and Align the Online Brand Experience Brian Cox - Director of Online Engagement at United Way Worldwide Glenn Gaudet - President & Founder , GaggleAMP 3:30PM - Tool Discussion with Q&A Presenter Bios: Chris Abraham - Director, Social Media at Unison Agency is a leading expert in digital: online reputation management (ORM), Internet privacy, social media marketing and digital PR with a focus on blogger outreach, blogger engagement and Internet crisis response. A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, Web strategy consultant and advisor to the industries’ leading companies. Jason Bethke - Manager, Online Engagement & Marketing at United Way Worldwide Brian Cox - Director of Online Engagement at United Way Worldwide As Director of Online Engagement, Brian Cox oversees the digital group at United Way Worldwide, and serves as the primary digital marketer and brand manager online. In this role he is responsible for United Way's strategy and innovation online and in social space. Glenn Gaudet - President, GaggleAMP Glenn brings over 20 years of comprehensive experience in both strategic and product marketing for technology and media companies ranging from startup to $1 Billion in sales. He has delivered results in and pioneered new techniques in marketing technology. He is also the author of Connection, Community & Conversation: Making Social Media Work for Business.
Recomendados
Recomendados
Más contenido relacionado
Más de Gerris
Más de Gerris (20)
Último
Último (20)
Extending the Reach and Influence of Nonprofits with Social Media
- 1. United Way Worldwide Identifying & Creating Nonprofit Content and Content Strategy Extending the Reach and Influence of Nonprofits with Social Media #nonprofitsm
- 2. June 4, 20132 Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy, social media marketing and digital PR with a focus on blogger outreach, blogger engagement and Internet crisis response. Email: chris@unisonagency.com Twitter: @chrisabraham Google+: rnnr.us/plus Facebook: facebook.com/chrisabraham LinkedIn: linkedin.com/in/chrisabraham Blog: chrisabraham.com Mobile: +1 202-352-5051 Hashtag: #nonprofitsm Chris Abraham #nonprofitsm
- 3. June 4, 20133 • Your Organization • Your illustrious history • Your noble vision • Your past wins • Your narrative • Your Staff • Empower personal brand development • Your Industry • Industry news and happenings • How do you influence the industry? • How does your industry influence you? Content Strategy #nonprofitsm
- 4. June 4, 20134 • Your Issue • Stop preaching to the choir • No inside baseball or wonking out • Remediate, remediate, remediate • The News • The news effects us all • How are you part of the news? • How does it effect your nonprofit? • The Influencers • Share the news of others – best way to connect • People always notice retweets, shares, etc Content Strategy #nonprofitsm
- 5. June 4, 20135 • Social Media • Online Influencers (Facebook, Twitter, LinkedIn, etc) • Twitter Lists (Create Your Own or Discover Public Lists) • Keywords & Hashtags (Hitchhike or Create) • Who do the influencers follow? • Mainstream Media • Mainstream Media Clipping Services (Meltwater News) • Mainstream Media Email Alerts (WaPo, FT, NYT, etc) • Organizations’ & Associations’ Email Lists • Internet Search • Google Alerts Sourcing News #nonprofitsm
- 6. June 4, 20136 • Feeds & Newsreaders • Netvibes • NewsBlur • Feedly • The Old Reader • Reeder • NetNewsWire • Flipboard • (TweetDeck) • Blogs • Alltop, Technorati, Google Search, Blogroll Sourcing News #nonprofitsm
- 7. June 4, 20137 Follow Influencers #nonprofitsm
- 8. June 4, 20138 Like Facebook Pages #nonprofitsm
- 9. June 4, 20139 Add Google+ Pages #nonprofitsm
- 10. June 4, 201310 Twitter Lists #nonprofitsm
- 11. June 4, 201311 Meltwater News #nonprofitsm
- 12. June 4, 201312 Google Alerts #nonprofitsm
- 22. June 4, 201322 Outsourcing When social media isn’t your core competency Or, let’s be honest, you really hate social media • When you can’t put the time in to do the reading • When you don’t enjoy doing the writing • When you haven’t mastered the art of social media grammar, protocol, hash tagging, semantics, timing, or format • When you’re not yet in tune with the social mediasphere When you need to extend and expand the volume, texture, and consistency of your content coverage • Social media is a 24/7/365 commitment #nonprofitsm
- 23. June 4, 201323 Social Media Maxima #nonprofitsm
- 24. June 4, 201324 Thank You! If you have any questions at all, you can reach me directly: Email: chris@unisonagency.com Mobile: +1 202-352-5051 Twitter: @chrisabraham Google+: rnnr.us/plus Facebook: facebook.com/chrisabraham LinkedIn: linkedin.com/in/chrisabraham Blog: chrisabraham.com Socialmedia.biz: socialmedia.biz/author/chrisabraham Biznology.com: biznology.com/author/chrisabraham/ Huffington Post: huffingtonpost.com/chris-abraham/ #nonprofitsm
- 25. United Way Worldwide Content Management A United Way Case Study @JasonBethke Manager, Online Engagement United Way Worldwide #nonprofitsm
- 26. June 4, 201326 Facebook: Information, Donations, External Attendance, Site Traffic Twitter: Specific outreach, Thought leadership, RT’s, Trends Specialty Channels? CONTENT IS YOUR CURRENCY What’s the value of a “Like?” #nonprofitsm
- 27. June 4, 201327 Viruses: We’ve all had them You don’t pay for them Everyone builds immunities Don’t make a viral YouTube video – Know that you want to, but wait for the perfect content Viral Marketing #nonprofitsm
- 28. Alpha Mom – Tech Ladder Segmenting Your Audience
- 29. June 4, 201329 Develop Personas: Example Alpha Mom Gaining Audience: Place content vs. push content You are who you associate with Post targeting What’s trending? When are you posting? Building Conversation: Tweet with your followers & influencers Brand yourself – TONE: Necessary & memorable Segmenting Your Audience #nonprofitsm
- 30. June 4, 201330 Committed: Be Dependable & Branded Curated: Theme & Context Calendar: Time & Continuity What’s the action? Ask to Give vs. Inspire to Contribute Content Management “… Donate to United Way today! Donation URL “When we reach out a hand to one… Donation URL #nonprofitsm
- 31. United Way’s Content Calendar
- 32. Q&A #nonprofitsm
- 33. United Way Worldwide Organization Stakeholders #nonprofitsm Glenn Gaudet @glenng President & Founder GaggleAMP
- 34. Engaging Stakeholders Who are they? June 4, 2013 #nonprofitsm
- 35. Fans Justin Bieber is #1 on Twitter Retweets .08% Favorites .05% How about your fans? June 4, 2013 #nonprofitsm
- 36. Advocates Ground Game Matters Susan G Komen vs. Planned Parenthood January 2012 Crisis June 4, 201336 June 4, 2013 #nonprofitsm
- 37. Staff A nonprofit’s staff and employees are a constant reflection of your organization to those they interact with. Their collective reach is powerful! June 4, 2013 #nonprofitsm
- 38. Chapters The local entities that represent your nonprofit. These represent their own social media presence. June 4, 2013 #nonprofitsm
- 40. Value of Sharing June 4, 2013 #nonprofitsm
- 41. United Way Worldwide UWW & GaggleAMP #nonprofitsm @JasonBethke Manager, Online Engagement United Way Worldwide Glenn Gaudet @glenng President & Founder GaggleAMP
- 42. June 4, 201342 1,200 Local United Ways Drastically Different: Audiences Initiatives & Goals Budgets & Capacity (Web IQ) One Brand Focusing On: Trust Awareness Community Impact Building a Cohesive Network Voice #nonprofitsm
- 43. June 4, 201343 Content Blogs Social Learning Weekly Videos Implementation Analytics Strategy (Calendar) The Digital Suite GaggleAMP #nonprofitsm
- 44. June 4, 201344 Event Promotion Online – #BigThanks On Ground – Healing in the Heartland Campaign Brand Building Macro vs. Micro Themes Customization Audience Growth Drastically Different Web IQ GaggleAMP Content Management #nonprofitsm
- 45. June 4, 201345 Sample Messaging #nonprofitsm
- 47. Q&A #nonprofitsm